Digital Advertising Market in US by Type and Channel - Forecast and Analysis 2022-2026

Published: Jan 2022 Pages: 120 SKU: IRTNTR71998

The digital advertising market share in the US is expected to increase by USD 166.87 billion from 2021 to 2026, at a CAGR of 13.34%.

This digital advertising market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the digital advertising market in the US segmentation by type (search advertising, social media advertising, banner advertising, and others) and Channel (mobile, desktop/laptop, and connected TV). The digital advertising market in the US report also offers information on several market vendors, including Adobe Inc., Alphabet Inc., Amazon.com Inc., Apollo Global Management Inc., BuzzFeed Inc., Facebook Inc., IAC InterActiveCorp, LinkedIn Corp., Microsoft Corp., and Twitter Inc. among others.

What will the Digital Advertising Market Size in the US be During the Forecast Period?

Download the Free Report Sample to Unlock the Digital Advertising Market Size in the US for the Forecast Period and Other Important Statistics

 

Digital Advertising Market in the US: Key Drivers, Trends, and Challenges

The growth in in-app advertising is notably driving the digital advertising market growth in the US, although factors such as the growing adoption of ad-blocker solutions may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital advertising industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Digital Advertising Market Driver in the US 

  • The growth in in-app advertising is one of the key drivers supporting the digital advertising market growth in the US. 
  • The high amount of time spent on apps has attracted advertisers to focus on in-app advertisements of their products and services. Also, this platform helps app developers to generate revenue without having to charge the users to use their apps.
  • Many brands also engage with their target audience through multiple marketing channels and encourage them to post reviews and provide feedback about their products/services.
  • Brands provide various offers and rewards when customers download the apps, sign up for text alerts, and recommend them to their friends. This way, brands can reach out to their target audience more efficiently.
  • These factors will be propelling the popularity of digital advertising in the coming years.

Key Digital Advertising Market Trend in the US

  • The incorporation of augmented reality (AR) in advertising is another factor supporting the digital advertising market growth in the US. 
  • The use of media has changed in recent years because of advances in AR. It makes advertising interactive, allowing marketers and advertisers to reach out to consumers in new ways.
  • Many companies have already embraced this cutting-edge technology.
  • AR ads are engaging as customers can not only view but also interact with AR ads. 
  • It also helps companies in building a reputation. Thus, the incorporation of AR in advertising is one of the major trends witnessed in the digital advertising market in the US.


 Key Digital Advertising Market Challenge in the US 

  • The growing adoption of ad-blocker solutions is hindering the digital advertising market growth in the US. 
  • Ad-blockers are easy-to-install browser extensions that act as gatekeepers by removing ads from websites that a user views.
  • Despite concerted efforts from media giants, the growth of ad blocking remains rampant. 
  • With the increasing adoption of mobile ad-blocker solutions, the digital advertising market in the US market is getting affected negatively, as advertisers and publishers are under constant pressure to better target, deliver, and track their messages to users.
  • Many users do not prefer to view advertisements and install ad-blockers, leading to a decline in the revenue generated by the digital advertising market in the US market.

This digital advertising market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the digital advertising market as a part of the global advertising market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the digital advertising market in the US during the forecast period.

Who are the Major Digital Advertising Market Vendors in the US?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apollo Global Management Inc.
  • BuzzFeed Inc.
  • Facebook Inc.
  • IAC InterActiveCorp
  • LinkedIn Corp.
  • Microsoft Corp.
  • Twitter Inc.

 

This statistical study of the digital advertising market in the US encompasses successful business strategies deployed by the key vendors. The digital advertising market in the US is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Adobe Inc. - The company offers solutions for digital advertising that help in bringing together media, content, and data, one can finally deliver a seamless, relevant experience across every channel, under the brand name of Adobe.
  • Adobe Inc. - Digital media segment of the company offers products, services, and solutions that enable the customers to create, publish, and promote content from anywhere.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The digital advertising market in the US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Digital Advertising Market in the US Value Chain Analysis

Our report provides extensive information on the value chain analysis for the digital advertising market in the US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the advertising market includes the following core components:

  • Advertiser/service buyers
  • Advertising agency
  • Sales house
  • Publishing platforms/media organizations
  • Industry innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

What are the Revenue-generating Type Segments in the Digital Advertising Market in the US?

To gain further insights on the market contribution of various segments Request for a FREE sample

The digital advertising market share growth in the US by the search advertising segment will be significant during the forecast period. This segment includes digital advertisements that are displayed using the information collected from search keywords on browsers and apps. These ads are targeted and hosted on all web pages accessed by a user. Search ads are the most popular mode of digital advertising in the US and will continue to be the same during the forecast period. These ads have higher conversion rates than other ads and are more relevant because they are displayed based on the information collected from the frequently searched keywords of the user. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the digital advertising market in the US size and actionable market insights on post COVID-19 impact on each segment.

You may be interested in:

Cloud Advertising market - The market share should rise by USD 229.94 billion from 2022 to 2026 at a CAGR of 18.39%.

Advertising Services market - The market share is expected to reach an estimated USD 188.92 billion value by 2026 at an accelerating CAGR of 5.18%.

Digital Advertising Market Scope in the US

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 13.34%

Market growth 2022-2026

$ 166.87 billion

Market structure

Fragmented

YoY growth (%)

15.30

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Adobe Inc., Alphabet Inc., Amazon.com Inc., Apollo Global Management Inc., BuzzFeed Inc., Facebook Inc., IAC InterActiveCorp, LinkedIn Corp., Microsoft Corp., and Twitter Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request for a FREE sample

What are the Key Data Covered in this Digital Advertising Market in the US Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive digital advertising market growth in the US during the next five years
  • Precise estimation of the digital advertising market size in the US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital advertising industry in the US 
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of the digital advertising market vendors in the US

We can help! Our analysts can customize this report to meet your requirements. Get in touch

***1. Executive Summary                           

***2. Market Landscape                             

                **2.1 Market ecosystem             

                                *Exhibit 01:  Parent market

                                *Exhibit 02:  Market characteristics

                **2.2 Value chain analysis           

                                *Exhibit 03:  Value chain analysis: Advertising

                                *2.2.1 Advertiser/service buyers

                                *2.2.2 Advertising agency

                                *2.2.3 Sales house

                                *2.2.4 Publishing platforms/media organizations

                                *2.2.5 Industry innovation

***3. Market Sizing                       

                **3.1 Market definition

                                *Exhibit 04:  Offerings of vendors included in the market definition

                **3.2 Market segment analysis 

                                *Exhibit 05:  Market segments

                **3.3 Market size 2021 

                **3.4 Market outlook: Forecast for 2021 - 2026 

                                *Exhibit 06:  US - Market size and forecast 2021 - 2026 ($ billion)

                                *Exhibit 07:  US market: Year-over-year growth 2021 - 2026 (%)

***4. Five Forces Analysis                          

                **4.1 Five Forces Summary        

                                *Exhibit 08:  Five forces analysis 2021 & 2026

                **4.2 Bargaining power of buyers           

                                *Exhibit 09:  Bargaining power of buyers

                **4.3 Bargaining power of suppliers       

                                *Exhibit 10:  Bargaining power of suppliers

                **4.4 Threat of new entrants    

                                *Exhibit 11:  Threat of new entrants

                **4.5 Threat of substitutes         

                                *Exhibit 12:  Threat of substitutes

                **4.6 Threat of rivalry   

                                *Exhibit 13:  Threat of rivalry

                **4.7 Market condition

                                *Exhibit 14:  Market condition - Five forces 2021

***5 Market Segmentation by Type                      

                **5.1 Market segments

                                *Exhibit 15:  Type - Market share 2021-2026 (%)

                **5.2 Comparison by Type          

                                *Exhibit 16:  Comparison by Type

                **5.3 Search advertising - Market size and forecast 2021-2026    

                                *Exhibit 17:  Search advertising - Market size and forecast 2021-2026 ($ billion)

                                *Exhibit 18:  Search advertising - Year-over-year growth 2021-2026 (%)

                **5.4 Social media advertising - Market size and forecast 2021-2026         

                                *Exhibit 19:  Social media advertising - Market size and forecast 2021-2026 ($ billion)

                                *Exhibit 20:  Social media advertising - Year-over-year growth 2021-2026 (%)

                **5.5 Banner advertising - Market size and forecast 2021-2026   

                                *Exhibit 21:  Banner advertising - Market size and forecast 2021-2026 ($ billion)

                                *Exhibit 22:  Banner advertising - Year-over-year growth 2021-2026 (%)

                **5.6 Others - Market size and forecast 2021-2026           

                                *Exhibit 23:  Others - Market size and forecast 2021-2026 ($ billion)

                                *Exhibit 24:  Others - Year-over-year growth 2021-2026 (%)

                **5.7  Market opportunity by Type         

                                *Exhibit 25:   Market opportunity by Type

***6. Market Segmentation by Channel                              

                **6.1 Market segments

                                *Exhibit 26:  Channel - Market share 2021-2026 (%)

                **6.2 Comparison by Channel   

                                *Exhibit 27:  Comparison by Channel

                **6.3 Mobile - Market size and forecast 2021-2026           

                                *Exhibit 28:  Mobile - Market size and forecast 2021-2026 ($ billion)

                                *Exhibit 29:  Mobile - Year-over-year growth 2021-2026 (%)

                **6.4 Desktop/laptop - Market size and forecast 2021-2026          

                                *Exhibit 30:  Desktop/laptop - Market size and forecast 2021-2026 ($ billion)

                                *Exhibit 31:  Desktop/laptop - Year-over-year growth 2021-2026 (%)

                **6.5 Connected TV - Market size and forecast 2021-2026             

                                *Exhibit 32:  Connected TV - Market size and forecast 2021-2026 ($ billion)

                                *Exhibit 33:  Connected TV - Year-over-year growth 2021-2026 (%)

                **6.6 Market opportunity by Channel    

                                *Exhibit 34:  Market opportunity by Channel

***7. Customer landscape                         

                **7.1 Customer landscape          

                                *Exhibit 35: ?Customer landscape?

***8. Drivers, Challenges, and Trends                   

                **8.1 Market drivers     

                                *8.1.1 Growth in in-app advertising

                                *8.1.2 Shifting trend from traditional to online advertising

                                *8.1.3 Growing smartphone penetration

                **8.2 Market challenges              

                                *8.2.1 Growing adoption of ad-blocker solutions

                                *8.2.2 Rising privacy and security concerns

                                *8.2.3 Privacy and security concerns

                                *Exhibit 36:  Impact of drivers and challenges

                **8.3 Market trends      

                                *8.3.1 Incorporation of augmented reality (AR) in advertising

                                *8.3.2 Multi-channel digital marketing

                                *8.3.3 Programmatic advertising

***9. Vendor Landscape                             

                **9.1 Vendor landscape

                                *Exhibit 37:  Vendor landscape

                **9.2 Landscape disruption        

                                *Exhibit 38:  Landscape disruption

                                *Exhibit 39:  Industry risks

***10. Vendor Analysis               

                **10.1 Vendors covered              

                                *Exhibit 40:  Vendors covered

                **10.2 Market positioning of vendors    

                                *Exhibit 41:  Market positioning of vendors

                *10.3 Adobe Inc.

                                *Exhibit 42:  Adobe Inc. - Overview

                                *Exhibit 43:  Adobe Inc. - Business segments

                                *Exhibit 44:  Adobe Inc. - Key News

                                *Exhibit 45:  Adobe Inc. - Key offerings

                                *Exhibit 46:  Adobe Inc. - Segment focus

                **10.4 Alphabet Inc.      

                                *Exhibit 47:  Alphabet Inc. - Overview

                                *Exhibit 48:  Alphabet Inc. - Business segments

                                *Exhibit 49:  Alphabet Inc. - Key offerings

                                *Exhibit 50:  Alphabet Inc. - Segment focus

                *10.5 Amazon.com Inc.

                                *Exhibit 51:  Amazon.com Inc. - Overview

                                *Exhibit 52:  Amazon.com Inc. - Business segments

                                *Exhibit 53:  Amazon.com Inc. - Key offerings

                                *Exhibit 54:  Amazon.com Inc. - Segment focus

                **10.6 Apollo Global Management Inc. 

                                *Exhibit 55:  Apollo Global Management Inc. - Overview

                                *Exhibit 56:  Apollo Global Management Inc. - Business segments

                                *Exhibit 57:  Apollo Global Management Inc. - Key News

                                *Exhibit 58:  Apollo Global Management Inc. - Key offerings

                                *Exhibit 59:  Apollo Global Management Inc. - Segment focus

                **10.7 BuzzFeed Inc.     

                                *Exhibit 60:  BuzzFeed Inc. - Overview

                                *Exhibit 61:  BuzzFeed Inc. - Product and service

                                *Exhibit 62:  BuzzFeed Inc. - Key offerings

                **10.8 Facebook Inc.     

                                *Exhibit 63:  Facebook Inc. - Overview

                                *Exhibit 64:  Facebook Inc. - Business segments

                                *Exhibit 65:  Facebook Inc. - Key offerings

                **10.9 IAC InterActiveCorp        

                                *Exhibit 66:  IAC InterActiveCorp - Overview

                                *Exhibit 67:  IAC InterActiveCorp - Business segments

                                *Exhibit 68:  IAC InterActiveCorp - Key News

                                *Exhibit 69:  IAC InterActiveCorp - Key offerings

                                *Exhibit 70:  IAC InterActiveCorp - Segment focus

                **10.10 LinkedIn Corp. 

                                *Exhibit 71:  LinkedIn Corp. - Overview

                                *Exhibit 72:  LinkedIn Corp. - Product and service

                                *Exhibit 73:  LinkedIn Corp. - Key offerings

                **10.11 Microsoft Corp.              

                                *Exhibit 74:  Microsoft Corp. - Overview

                                *Exhibit 75:  Microsoft Corp. - Business segments

                                *Exhibit 76:  Microsoft Corp. - Key offerings

                                *Exhibit 77:  Microsoft Corp. - Segment focus

                **10.12 Twitter Inc.       

                                *Exhibit 78:  Twitter Inc. - Overview

                                *Exhibit 79:  Twitter Inc. - Business segments

                                *Exhibit 80:  Twitter Inc. - Key offerings

***11 Appendix                              

                **11.1 Scope of the report         

                                *11.1.1 Market definition

                                *11.1.2 Objectives

                                *11.1.3 Notes and caveats

                **11.2 Currency conversion rates for US$            

                                *Exhibit 81:  Currency conversion rates for US$

                **11.3 Research methodology  

                                *Exhibit 82:  Research Methodology

                                *Exhibit 83:  Validation techniques employed for market sizing

                                *Exhibit 84:  Information sources

                **11.4 List of abbreviations        

                                *Exhibit 85:  List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

PURCHASE FULL REPORT OF

digital advertising market

QUICK BUY

Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

Why should you prefer Technavio's market insights report?

  • Off-the-shelf research reports
  • Reports can be tailored to meet the customer's needs
  • Trusted by more than 100 fortune 500 organizations
  • Information about the market's key drivers, trends, and challenges
  • Parent market analysis
  • Every week, 50,000 people visit our subscription platform
  • Detailed vendors report with competitive landscape
  • Covid-19 impact and recovery analysis
  • Data on revenue-generating market segments
  • Details on the market shares of various regions
  • Five-force market analysis