Cloud Advertising Market by End-user and Geography - Forecast and Analysis 2022-2026

  • Published: Oct 2021
  • Pages: 120
  • SKU: IRTNTR71365
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The cloud advertising market share should rise by USD 229.94 billion from 2022 to 2026 at a CAGR of 18.39%.

This cloud advertising market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by end-user (retail, media and entertainment, IT and telecom, BFSI, and others) and geography (North America, Europe, APAC, MEA, and South America). The cloud advertising market report also offers information on several market vendors, including Acquia Inc., Adobe Inc., Alphabet Inc., Demandbase, Fair Isaac Corp., International Business Machines Corp., Kubient Inc., Oracle Corp., Salesforce.com Inc., and SAP SE among others.

What will the Cloud Advertising Market Size be in 2022?

To Unlock the Cloud Advertising Market Size for 2022 and Other Important Statistics, Download the Free Report Sample!

Cloud Advertising Market: Key Drivers and Trends

The increasing adoption of cloud services is notably driving the cloud advertising market growth, although factors such as data security concerns may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the cloud advertising industry. The holistic analysis of the drivers will help in predicting end goals and refining marketing strategies to gain a competitive edge.

This cloud advertising market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Cloud Advertising Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Acquia Inc.
  • Adobe Inc.
  • Alphabet Inc.
  • Demandbase
  • Fair Isaac Corp.
  • International Business Machines Corp.
  • Kubient Inc.
  • Oracle Corp.
  • Salesforce.com Inc.
  • SAP SE

 

The vendor landscape of the cloud advertising market entails successful business strategies deployed by the vendors. The cloud advertising market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the cloud advertising market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Cloud Advertising Market?

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36% of the market’s growth will originate from North America during the forecast period. The US is a key market for cloud advertising in North America. 

The report offers an up-to-date analysis of the geographical composition of the market. North America has been recording a significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. The growing need for targeted marketing and consumer analytics will facilitate the cloud advertising market growth in North America over the forecast period. The report offers an up-to-date analysis of the geographical composition of the market, competitive intelligence, and regional opportunities in store for vendors.

What are the Revenue-generating End-user Segments in the Cloud Advertising Market?

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The cloud advertising market share growth by the retail segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behavior, which is crucial to gauge segment-wise revenue growth during 2022-2026 and embrace technologies to improve business efficiency.

This report provides an accurate prediction of the contribution of all the segments to the growth of the cloud advertising market size. Furthermore, our analysts have indicated actionable market insights on post COVID-19 impact on each segment, which is crucial to predict change in consumer demand.

Cloud Advertising Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 18.39%

Market growth 2022-2026

$ 229.94 billion

Market structure

Fragmented

YoY growth (%)

15.92

Regional analysis

North America, Europe, APAC, MEA, and South America

Performing market contribution

North America at 36%

Key consumer countries

US, China, UK, Germany, and India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Acquia Inc., Adobe Inc., Alphabet Inc., Demandbase, Fair Isaac Corp., International Business Machines Corp., Kubient Inc., Oracle Corp., Salesforce.com Inc., and SAP SE

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Factors Covered in this Cloud Advertising Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive cloud advertising market growth during the next five years
  • Precise estimation of the cloud advertising market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the cloud advertising market across North America, Europe, APAC, MEA, and South America 
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of cloud advertising market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by End-user

    • Market segments
    • Comparison by End-user
    • Retail - Market size and forecast 2021-2026
    • Media and entertainment - Market size and forecast 2021-2026
    • IT and telecom - Market size and forecast 2021-2026
    • BFSI - Market size and forecast 2021-2026
    • Others - Market size and forecast 2021-2026
    • Market opportunity by End-user

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2021-2026
      • Europe - Market size and forecast 2021-2026
      • APAC - Market size and forecast 2021-2026
      • MEA - Market size and forecast 2021-2026
      • South America - Market size and forecast 2021-2026
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Acquia Inc.
      • Adobe Inc.
      • Alphabet Inc.
      • Demandbase
      • Fair Isaac Corp.
      • International Business Machines Corp.
      • Kubient Inc.
      • Oracle Corp.
      • Salesforce.com Inc.
      • SAP SE

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
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      The cloud advertising market growth will increase by $229.94 billion during 2021-2026.
      The cloud advertising market is expected to grow at a CAGR of 18.39% during 2021-2026.
      Technavio has segmented the cloud advertising market by end user (Retail, Media and entertainment, IT and telecom, BFSI, and Others) and geographic (North America, Europe, APAC, MEA, and South America).
      Acquia Inc., Adobe Inc., Alphabet Inc., Demandbase, Fair Isaac Corp., International Business Machines Corp., Kubient Inc., Oracle Corp., Salesforce.com Inc., SAP SE are a few of the key vendors in the cloud advertising market.
      North America will register the highest growth rate of 35.90% among the other regions. Therefore, the cloud advertising market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the cloud advertising market growth are:
      • Increasing adoption of cloud services
      The cloud advertising market vendors should focus on grabbing business opportunities from the retail segment as it accounted for the largest market share in the base year.
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