Digitizer Market by End-user, Type and Geography - Forecast and Analysis 2023-2027

The global digitizer market size is estimated to grow at a CAGR of 3.25% between 2022 and 2027. The size of the market is forecast to increase by USD 69.13 million. The growth of the market depends on several factors, including the development of innovative products leading to product premiumization, increased adoption in end-user industries, and increased use of digitizers at trade fairs and competitions.

This market report extensively covers market segmentation by end-user (automotive, aerospace and defense, industrial machinery, and electrical and electronics), type (digitizer without screen, and digitizer with screen), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021. 

 What will the Size of the Digitizer Market be During the Forecast Period?

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Digitizer Market: Key Drivers, Trends, Challenges, and Customer Landscape

The development of innovative products leading to product premiumization is notably driving the market growth, although factors such as the high production cost may impede the market growth.Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Digitizer Market Driver

The development of innovative products leading to product premiumization is the key factor driving the global digitizer market growth. With each passing year, the market is becoming more competitive as advancements and innovations in technology influence customer preferences. In this environment, vendors must engage in constant R&D activities to survive. This has led to a surge in innovations in technology, performance, features, and designs in the market. Customers now prefer ergonomically designed digitizers that reduce the hassle of performing tasks, which has compelled vendors to widen their product portfolios and introduce innovative designs and technologies.

End-users across various industries are increasingly investing in digitizers to digitize their operational processes. This has resulted in a significant increase in the demand for innovative digitizers, particularly in the entertainment and automotive industries. Vendors are, therefore, investing heavily in developing new and innovative products and technologies that can enhance the performance and aesthetic appeal of digitizers to meet the diverse needs of customers.

Key Digitizer Market Trends

The global digitizer market is witnessing a major trend of introducing customizable shortcut keys and compatibility with multiple designs and artist software. With growing popularity, end-users demand improved features, and vendors are delivering with upgraded functionalities. Digitizers are widely used in design processes, and customizable shortcuts make tasks easier. Compatibility with different software widens the adoption of digitizers, especially across industries. These enhanced offerings will drive market demand in the forecast period.

Digitizers are widely used in various industries, including entertainment, automotive, aerospace and defence, industrial machinery, electrical and electronics, utilities, consumer packaged goods, pharmaceutical, construction, cosmetics, and healthcare. The entertainment and automotive industries are the primary users of digitizers. In the entertainment industry, digitizers are essential for creating 3D animation designs and art for movies and films. The increasing demand for animated films is driving the growth of the global 3D animation market and, in turn, driving demand for digitizers. In the automotive industry, increasing R&D expenses and innovation by automobile manufacturers are driving the demand for innovative and digitized equipment, including digitizers for production and design. The use of automation and robotics in automobile production also requires digital designs, which can only be created using digital platforms and devices like digitizers. The growing demand and adoption of digitizers in various end-user industries are fueling the growth of the digitizer market globally.

Key Digitizer Market Challenge

The global digitizer market growth is hindered by the significant production costs associated with these devices. Although digitizers are mainly used by professionals across various end-user industries, they can also be utilized for personal purposes. However, the high cost of these devices impedes their widespread adoption, particularly among middle and low-income groups. The high price tag of digitizers deters individuals in developing countries from purchasing them. For instance, a digitizer with a display can cost anywhere between USD 500 to USD 1,500, while advanced and innovative models can even exceed USD 1,500.

Many industries and suppliers provide digitizers to professional users for a fixed fee, which includes taxes and profit margins. Digitizers are highly fragile and can incur irreparable damage due to improper handling, adding to the overall cost. Additionally, the pen or stylus used for drawing on digitizers wears down quickly due to regular use, and the replacement of the nib adds to the operational costs of digitizers. These factors constrain the growth of the market and make these products unaffordable for middle-class consumers in developing countries. As a result, the market growth is expected to be limited during the forecast period.

Key Digitizer Market Customer Landscape

The digitizer market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Digitizer Market Customer Landscape

Who are the Major Digitizer Market Vendors?                                     

The market is extremely competitive with businesses of all sizes, including large, medium, and small-sized companies vying to monopolize the market. The tremendous development in various fields such as product innovations and new product launches by manufacturers will drive the growth further.

Wacom Co. Ltd.- The company focuses primarily on providing branded business and technology solutions, with a strong emphasis on branded business. Within this segment, the company provides customers with technological innovations and enhanced customer service to deliver an exceptional creative experience. One of the company's main offerings within this segment includes digitizers.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• ADLINK Technology Inc.
• Beijing Veikk E-commerce Co. Ltd.
• Eastman Kodak Co.
• GAOMON TECHNOLOGY Corp.
• GTCO Cal-Comp
• Hanvon Ugee Technology Co. Ltd.
• Hanwang Technology Co. Ltd.
• Immersion Corp.
• Parblo Tech Co. Ltd.
• Pyle USA Sound Around Inc.
• Shenzhen BOSTO Technology Co. Ltd.
• Shenzhen Han-Bond Technology Co., Ltd.
• Shenzhen Huion Trend Technology Co. Ltd.
• Shenzhen Upin Technology Co. Ltd.
• TurcomUSA

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. 

What is the fastest-growing segment in the Digitizer Market?

The market share growth by the automotive segment will be significant during the forecast period. The automotive segment showed a gradual increase in market share with USD 150.15 million in 2017 and continued to grow until 2021. In 2022, the automotive sector was the largest segment in the global digitizer market, with an anticipated growth rate higher than the overall market from 2023 to 2027. The integration of digitizer sensors in vehicles is essential to identify and locate objects using radio waves. In the automotive industry, the selection of sensors is based on their frequency, and 77 GHz sensors are primarily used to achieve accurate speed and distance measurements. On the other hand, the applications of 24 GHz sensors have lower accuracy levels. Digitizer sensors are widely used in the automotive industry for blind-spot detection, parking assistance, lane-change assistance, cross-traffic monitoring, rear-end radar, and more. The adoption of digitizer sensors is increasing due to strict regulations and the need for safety. The increased use of electronic systems in vehicles has also led to an increase in the number of sensors, with each car estimated to have approximately 75 sensors. In response to the high number of road accidents, automobile manufacturers are focusing on incorporating advanced safety features such as collision avoidance systems, blind-spot detection, and alert systems. Automotive OEMs are also being encouraged to equip their vehicles with advanced active safety features due to customer demands and certification authorities' emphasis on active safety systems. Passenger safety is a critical purchasing criterion for customers, which will influence the automotive segment during the forecast period.

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The aerospace and defence industry is experiencing an increasing demand for digitizers, as military and defence organizations worldwide are investing more in electronic warfare (EW) systems. These systems utilize electronic equipment to provide real-time situational awareness, allowing military officials to intercept signals and detect potential threats. EW equipment is capable of disrupting radio communications, radars, and global positioning system (GPS) signals. To this end, several recent collaborations, contracts, and investments have been made to manufacture EW systems. For instance, in December 2021, the US Army officials announced that Echodyne Corp will develop metamaterial detection systems to enhance aerial and ground security and defense capabilities, such as the next generation of radar threat warning sensors.

Which are the Key Regions for Digitizer Market?

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North America is projected to hold a share of 27% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. 

The US is the key market in North America. Key factors contributing to the market in North America are the increased adoption of digitizers by end-user industries, the shift of users from conventional designing platforms to modern designing and sketching products, growth of end-user industries, government initiatives for the implementation of digitizers, and increasing R&D spending by end-user industries. The saturating economic condition in the US is expected to hamper market growth during the forecast period. Several initiatives and promotions by vendors for promoting the use of digitizers are expected to fuel the demand for digitizers in North America. The rising startup culture in the region, especially in the US, is expected to fuel the number of end-user industries and, consequently, drive the demand for digitizers.

The US and Canada are among the countries in this region considered to be the early adopters of technology, they have the necessary infrastructure required for the adoption of digitizers. Digital products such as digitizers are used in designing and sketching sessions at these institutions. Moreover, the growing entertainment industry, which makes animated movies and films, is further fueling the use of digitizers in North America, especially in the US. Animation film-making companies are investing a lot in producing animated movies, this will fuel the demand for digitizers in the region. Although the market in North America is in the high-growth stage compared with other regional markets, the adoption of digitizers, especially in Canada and Mexico, is increasing. End-users, therefore, are increasingly shifting from conventional manufacturing processes to digital manufacturing platforms. Such trends are expected to foster the growth of the regional market during the forecast period.

Segment Overview

The digitizer market report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by end-user, type, and region.

• End-user Outlook ( USD Million, 2017 - 2027)
  • Automotive
  • Aerospace and defense
  • Industrial machinery
  • Electrical and electronics

• Type Outlook ( USD Million, 2017 - 2027)
  • Digitizer without screen
  • Digitizer with screen

• Region Outlook ( USD Million, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Digitizer Market Scope
Report Coverage	Details
Page number	161
Base year	2022
Historical year	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 3.25%
Market growth 2023-2027	USD 69.13 million
Market structure	Fragmented
YoY growth (%)	3.0
Regional analysis	North America, Europe, APAC, the Middle East and Africa, and South America
Performing market contribution	North America at 27%
Key consumer countries	US, Japan, China, Germany, and UK
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Adesso Inc., ADLINK Technology Inc., Beijing Veikk E-commerce Co. Ltd., Eastman Kodak Co., GAOMON TECHNOLOGY Corp., GTCO Cal-Comp, Hanvon Ugee Technology Co. Ltd., Hanwang Technology Co. Ltd., Immersion Corp., Parblo Tech Co. Ltd., Pyle USA Sound Around Inc., Shenzhen BOSTO Technology Co. Ltd., Shenzhen Han-Bond Technology Co., Ltd., Shenzhen Huion Trend Technology Co. Ltd., Shenzhen Upin Technology Co. Ltd., TurcomUSA, UC Logic Technology Corp., ViewSonic Corp., and Wacom Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Digitizer Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the digitizer market between 2023 and 2027
• Precise estimation of the size of the digitizer market and its contribution to the parent market.
• Accurate predictions about  upcoming trends and changes in consumer behaviour
• Growth of the digitizer industry across North America, Europe, APAC, the Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive details of factors that will challenge the growth of digitizer market vendors 

 

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