US - E-Learning Market by Deployment, End-user and Product - Forecast and Analysis 2024-2028

US E-Learning Market Forecast 2024-2028

The US E-Learning Market size is forecast to increase by USD 56.44 billion, at a CAGR of 16.48% between 2023 and 2028. The evolved learning and education landscape is notably driving the market growth. The learning and education landscape in the US has evolved rapidly in the past couple of years. Access to education has improved in the country due to the advent of e-learning courses and distance learning programs, which are inexpensive when compared with university courses. The demand for innovative courses such as AR-based e-learning and blended learning is also increasing in the country. The advent of such courses could eventually render traditional methods of education obsolete. However, the hectic lifestyle of people also increases the preference for E-learning. Dropouts who return to education find the e-learning ecosystem more comfortable than traditional education. Therefore, the evolved learning and education landscape is anticipated to drive the growth of the market during the forecast period.

What will be the Size of the US E-Learning Market During the Forecast Period?

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Who are the Major US E-Learning Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adobe Inc. - The company offers E-learning courses such as executive programs, master's programs, bachelor's programs, computer science, python, AI and many more.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Cengage Learning Holdings II Inc.
• Coursera Inc.
• D2L Corp.
• Docebo Inc.
• Flatworld Solutions Pvt. Ltd.
• Houghton Mifflin Harcourt Co.
• Infopro Learning Inc.
• Udemy Inc.
• VitalSource Technologies LLC
• 2U Inc.
• Anthology Inc.
• Articulate Global Inc.
• eLearning Co. Inc.
• iEnergizer
• Instructure Holdings Inc.
• John Wiley and Sons Inc.
• McGraw Hill LLC
• Microsoft Corp.
• Stylus Solutions Pvt. Ltd.

Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

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Market Segmentation

 

The market in the US is witnessing significant growth, driven by the demand for flexible learning options among working professionals and students. Unlike traditional classroom-based learning, online education offers high-quality courses and degree programs through universities and online education providers. Technological advancements and widespread access to high-speed internet, smartphones, and tablets have facilitated the proliferation of e-learning platforms. These platforms provide user-friendly interfaces and accommodate local special circumstances. With a highly developed education system, the US boasts numerous colleges and education providers offering diverse courses. The affordability of online education, coupled with a strong economy and job market, has led to a surge in online course subscriptions and digital universities. This trend is expected to continue in the coming years, driven by customer preferences and the success of online education.

By Deployment

The market share growth by the on-premise segment will be significant during the forecast period. The most prevalent method for delivering E-learning in the US is on-premises, and it significantly affects the overall market. This market is expected to expand steadily due to rising demand for secure and dependable learning solutions.

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The on-premise segment was the largest and was valued at USD 14.84 billion in 2018.  Large players dominate the market on-premises deployment type in terms of competition. However, there are also a lot of small and medium-sized businesses in the US that provide specialized E-learning solutions for target consumer groups. The market is dominated by corporations and educational institutions, which have a high demand for safe and dependable learning solutions. Thus, the on-premises deployment type segment is expected to maintain its steady growth during the forecast period, driven by the rising demand for dependable and secure learning solutions, particularly among businesses and educational institutions during the forecast period.

Market Dynamics and Customer Landscape

The Online Education market in the US is flourishing with the availability of high-quality online courses, catering to working professionals and students alike. This mode of learning has become increasingly popular due to its flexibility, allowing individuals to balance their studies with other commitments. Moreover, the convenience of accessing courses through internet-enabled devices has expanded the reach of e-learning. Integration of Internet of Things (IoT) technology has enabled the development of smart classrooms, equipped with cognitive learning technologies. These advancements, coupled with robust cloud infrastructure, ensure seamless and efficient delivery of educational content. As a result, the number of users opting for online education continues to grow, contributing to the development of a highly skilled workforce with relevant qualifications. The High-quality online courses available today cater to a diverse audience, from start-ups to corporate learners, seeking to enhance their skills and qualifications. With user-friendly platforms and easy access via mobile devices like smartphones, individuals can now pursue education conveniently, mitigating concerns about the cost of education and accruing debt. This shift towards online learning is further accelerated by the growing demand for skilled workers and the increasing number of users opting for e-learning subscriptions. Leveraging cognitive learning technologies and supported by robust cloud infrastructure, online education continues to evolve, shaping the future of remote working and telecommuting in the era of urbanization.

Market Trends

The advent of advanced technologies is an emerging trend shaping market growth. The US is an early adopter of advanced technologies. Advanced technologies such as virtual assistants, AR, and VR have been incorporated into e-learning products in the country. This implementation of such technological advances in education has caused the evolution of the e-learning landscape in the country. E-learning through smart wearables such as Google Glass and Oculus Rift, and even smartwatches like the Apple Watch, will enable dynamic and efficient learning. AR and VR systems and headsets offer novel ways to engage learners by simulating a virtual environment and placing learners in roleplay situations, which provide a hands-on and customized learning experience.

For instance, the VR application of UNIMERSIV is compatible with all major VR headsets. The technological maturity of the country and the evolution of learner demand have necessitated the need for convenience and innovations in the e-learning value chain. Learners can learn effectively and efficiently using advanced technologies such as AR and VR. Hence, the advent of advanced technologies drives the market during the forecast period.

Market Challenge

Competition from MOOCs is a significant challenge hindering market growth. Several MOOCs are available in the US. MOOCs provide an open environment and free access. Hence, they are preferred over e-learning. MOOCs are also cost-effective when compared with e-learning. companies that offer e-learning in the US are expected to face intense competition from MOOCs. Free access, community support, and a wide variety of content will attract several learners toward MOOCs.

Moreover, the scope of MOOCs is growing due to their semi-synchronicity, the incorporation of analytics, engaging course design, and free access to verified certificates and diplomas from major educational institutions and businesses. In terms of functionality and learner engagement, modern MOOCs are comparable to e-learning which may restrict the market growth. Hence, the increasing demand for MOOCs will affect the growth market during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

US Market Customer Landscape

Segment Overview

The market report forecasts market growth by revenue and provides a market research and growth analysis of the latest market trends and analysis and growth opportunities from 2018-2028

• Deployment Outlook
  • On-premise
  • Cloud 

•  End-user Outlook
  • Higher education
  • Corporate
  • K12

Market Analyst Overview

The market is experiencing significant growth, driven by the increasing demand for scalable and accessible training and education solutions. The integration of cutting-edge technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) has revolutionized remote learning solutions, enhancing content quality and engagement. However, challenges like the digital divide need to be addressed to ensure flexible and accessible education for all.

Smartphone usage has revolutionized the content delivery mode in various sectors, including corporate learning and the language learning market. With bandwidths improving, access to interpretation services, language translation, and localization has become seamless, catering to diverse audiences, especially Millennials. This demographic, known for its tech-savviness, prefers smartphones for accessing educational content, driving growth in the language learning market. As a result, online platforms are increasingly focusing on enhancing content delivery modes optimized for smartphone use, ensuring a more engaging and accessible learning experience for users worldwide

The market's expansion is fueled by the rising demand for remote learning, especially in the context of skills shortages and workforce development. The cost-effectiveness of E-Learning solutions makes them a preferred choice for both individuals and organizations. Additionally, the adaptability of cross-border education further contributes to the scalability of these solutions. As E-Learning continues to evolve, it plays a crucial role in shaping the future of education and training in the US.

Market Scope
Report Coverage	Details
Page number	144
Base year	2023
Historic period	2018 - 2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 16.48%
Market Growth 2024-2028	USD 56.44 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	15.54
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Adobe Inc., Cengage Learning Holdings II Inc., Coursera Inc., D2L Corp., Docebo Inc., Flatworld Solutions Pvt. Ltd., Houghton Mifflin Harcourt Co., Infopro Learning Inc., Udemy Inc., VitalSource Technologies LLC, 2U Inc., Anthology Inc., Articulate Global Inc., eLearning Co. Inc., iEnergizer, Instructure Holdings Inc., John Wiley and Sons Inc., McGraw Hill LLC, Microsoft Corp., and Stylus Solutions Pvt. Ltd.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across US
• Thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report of factors that will challenge the growth of market companies

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