EMV Cards Market by Technology and Geography - Forecast and Analysis 2021-2025

The EMV cards market share is expected to increase by USD 978.55 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 7%.

The market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by technology (contactless and contact-based) and geography (APAC, North America, Europe, South America, and MEA)

The EMV cards market report also offers information on several market vendors, including ABCorp., CPI Card Group Inc., Fiserv Inc., Giesecke + Devrient GmbH, Goldpac Group Ltd., IDEMIA France SAS, IdentiSys Inc., Perfect Plastic Printing, Thales Group, and Valid SA among others.

Fiserv Inc. - The company is publicly held and headquartered in the US. It is a global company generating USD 16,226 million in revenues and has around 44,000 employees. Its revenue from the global gift card market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company. The company offers EMV cards under the brand, The Card Collection.

What will the EMV Cards Market Size be During the Forecast Period?

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Parent Market Analysis 

Technavio categorizes the global EMV cards market as a part of the global technology hardware, storage, and peripherals market within the overall global information technology market. The parent global technology hardware, storage, and peripherals market covers manufacturers of cellular phones, personal computers, servers, electronic computer components, and peripherals. Our research report extensively covers external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period. 

EMV Cards Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post-COVID-19 era. The need to comply with regulations related to EMV is notably driving the EMV cards market growth, although factors such as the popularity of mobile payments may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage. 

Key EMV Cards Market Driver

One of the key factors driving growth in the market is the need to comply with regulations related to EMV. Governments of many countries across the world are transitioning from a cash-based economy to a cashless one. Cashless payments, supported by digitization, have increased the use of EMV cards. These cards are gaining popularity because of their better transaction security. Moreover, these cards support different types of payment transactions including contact, including contactless, mobile, and offline transactions. Such benefits along with the reduction in terminal payment frauds and speedy transaction processes have encouraged many merchants to opt for EMV payment terminals. This will influence the sales of market vendors, contributing to market growth.

Key EMV Cards Market Trend

The advent of biometric EMV cards is a market trend that is expected to have a positive impact in the coming years. EMV card manufacturers, card issuers, and payment network providers are continuously focusing on making transactions secure, fast, and reliable. This has resulted in the introduction of biometric EMV cards. Mastercard has already unveiled its next-generation biometric card which requires the user's fingerprint to authenticate the identity. The market has recorded other recent launches as well by National Westminster Bank, Gemalto, and Intesa Sanpaolo SpA. Though biometric EMV cards are not significantly used across the world, their trials are in progress in many developing countries.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

EMV Cards Market Value Chain Analysis 

Our In-house experts produce extensive information on the value chain and parent market of the market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies. The players across the value chain include selective data and analysis from entire research findings as per the scope of the report. 

Which are the Key Regions for EMV Cards Market?

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57% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for EMV cards in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

Factors such as the financial inclusion of unbanked people, government initiatives for cashless payments, the development of the payment infrastructure, and the booming e-commerce sector will facilitate the market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Technology Segments in the EMV Cards Market?

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The EMV cards market share growth by the contactless segment will be significant during the forecast period. The contactless EMV cards segment is estimated to grow significantly during the forecast period, owing to the convenience and the limited time required for transactions. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on the post-COVID-19 impact on each segment. 

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EMV Cards Market Scope
Report Coverage	Details
Page number	120
Base year	2020
Forecast period	2021-2025
Growth momentum & CAGR	Accelerate at a CAGR of 7%
Market growth 2021-2025	USD 978.55 million
Market structure	Fragmented
YoY growth (%)	-1.80
Regional analysis	APAC, North America, Europe, South America, and MEA
Performing market contribution	APAC at 57%
Key consumer countries	US, China, India, Canada, and UK
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	ABCorp., CPI Card Group Inc., Fiserv Inc., Giesecke + Devrient GmbH, Goldpac Group Ltd., IDEMIA France SAS, IdentiSys Inc., Perfect Plastic Printing, Thales Group, and Valid SA
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this EMV Cards Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive market growth during the next five years
• Precise estimation of the EMV cards market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the EMV cards industry across APAC, North America, Europe, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of EMV cards market vendors

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