US-Engineering Services Outsourcing Market by Sourcing and End-user - Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 143 SKU: IRTNTR70628

US Engineering Services Outsourcing Market Forecast 2023-2027

The US engineering services outsourcing market size is estimated to grow by USD 93.95 billion between 2022 and 2027. The market size is forecast to increase at a CAGR of 23.34%. The growth of the market depends on several factors, including cost savings from lower labor wages, access to high-quality manpower of engineering services outsourcing services, and lack of in-house expertise.

What will be the Size of the US Engineering Services Outsourcing Market During the Forecast Period?

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Market Segmentation

The market share growth by the offshore segment will be significant during the forecast period. The term offshore outsourcing describes the transfer of all or a portion of the engineering processes to a different organization located abroad. This segment's nominal growth can be attributed to the ease of access to skilled and talented human resources in the US as well as the availability of resources that are both cost-effective and readily available.

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The offshore segment was valued at USD 14,229.25 million in 2017 and continued to grow until 2021. However, due to a number of factors including the rate of global inflation, the high cost of training employees, high churn rates, and a growing preference for outsourcing to onshore partners, it is anticipated that the offshore segment in the US will grow more slowly than the onshore segment.

In the US, there is an increasing amount of opposition to offshore outsourcing, which claims that offshoring is to blame for the loss of job opportunities. The US government has already erected a number of onerous trade restrictions against its significant trading partners. During the forecast period, this is predicted to slow down international trade. These limitations would have a negative effect on the expansion of the US outsourcing market for engineering services. During the forecast period, it is anticipated that value-based or collaborative partnerships between customer organizations and outsourced ESPs may experience significant growth.

Market Dynamic

The cost savings from lower labor wages is notably driving the market growth, although the risk of intellectual property theft and misuse may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

Cost savings from lower labor wages will drive the growth of the market. The cost savings from assigning work to a low-cost workforce and the decrease in associated costs of maintaining additional infrastructure, office space, operations, and staffing are the main factors propelling the growth of the market in the US. Due to the US economy's expansion, labor arbitrage has emerged. This practice focuses on moving business operations to less expensive locations. By maintaining a lean workforce and spending less on hiring and retaining staff, businesses benefit from labor arbitrage.

Employing outsourced engineering services allows businesses with a labor shortage to easily and directly access the skilled labor and cutting-edge technologies found in other nations. Additionally, outsourcing enables businesses to scale operations in accordance with demand and their operational needs. Engineering services are typically outsourced by companies or organizations in industrialized or developed nations where the cost of labor is very high. Thus, during the forecast period, the market will grow due to the cost savings from lower labor costs.

Market Trends

Innovation in engineering services outsourcing services is the primary trend in the market growth. Many businesses in sectors like automotive, manufacturing, and pharmaceutical have outsourced a wide range of tasks, from unimportant back-end work to creative work. Comparing the US to China, which made significant investments in innovation and R&D, the US innovation capacity was stagnant for a while. As a result, a number of US businesses, particularly startups, outsourced creative tasks to other nations that offered cheap labor.

Numerous industries frequently outsource the development of cutting-edge technologies like cloud-based delivery, cognitive process automation, quantum cryptography, security, and augmented reality. For businesses in sectors like manufacturing, aerospace, banking, financial services, and insurance (BFSI), outsourcing functions that require innovation has emerged as a financially and strategically viable option. The market in the US will expand due to these factors over the forecast.

Market Challenge

The risk of intellectual property theft and misuse is a major challenge to the growth of the market. One major obstacle that the US market must overcome is the risk of intellectual property (IP) theft. While sharing or outsourcing their operations, the majority of US organizations maintain strict non-disclosure policies and procedures and keep their R&D operations confidential. These businesses would benefit from being able to stop the theft or leakage of important product designs and solutions. Many businesses won't outsource any work associated with engineering design and product development to other businesses due to the risk of theft of confidential designs and information.

Moreover, theft of intellectual property or other important data by businesses could lead to losing a competitive advantage. As a result, companies are hesitant to share any information with outside service providers about their next-generation products and solutions. The majority of the time, engineering service providers or vendors work under contract with their clients, and any data, designs, or developments produced or derived as a result of that contract belong to the client. Customers consequently worry about the potential loss of intellectual property (IP) technology and designs, data theft, and improper use of these technologies. For organizations that outsource, IP theft can have serious business, legal, and financial repercussions. Therefore, during the forecast period, these factors may limit the growth of the US outsourcing market for engineering services.

Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Who are the Major US Engineering Services Outsourcing Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Atos SE: The company offers engineering services outsourcing which modernizes knowledge and collaboration management.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market players, including:

  • Alten SA
  • Backoffice Pro
  • Capgemini Service SAS
  • Cognizant Technology Solutions Corp.
  • Cyient Ltd.
  • EPAM Systems Inc.
  • FEV Consulting GmbH
  • Genpact Ltd.
  • HCL Technologies Ltd.
  • Honeywell International Inc.
  • Infosys Ltd.
  • Quest Global Services Pte. Ltd.
  • Siemens AG
  • Sonata Software Ltd.
  • SSA Business Solutions India
  • Tata Consultancy Services Ltd.
  • Tech Mahindra Ltd.
  • Wipro Ltd.
  • Flatworld Solutions Pvt. Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Sourcing Outlook (USD Million, 2017 - 2027)
    • Offshore
    • Onshore
  • End-user Outlook (USD Million, 2017 - 2027)
    • Telecom
    • Automotive
    • Healthcare
    • Aerospace
    • Semiconductor and others

Market Analyst Overview

The engineering services outsourcing (ESO) market demonstrates significant trends, reflecting the global engineering services outsourcing market. It involves Engineering Service Providers (ESP) catering to Original Equipment Manufacturers (OEM) with a focus on R&D developments and product lifecycles. The market embraces embedded engineering solutions, analytics, and Internet of Things (IoT), leveraging technological advancements like robotics, artificial intelligence (AI), and machine learning (ML). It addresses various industry verticals such as automotive and aerospace, emphasizing cybersecurity issues amidst global digitization. Key players like Alten Group and Infosys Limited offer expertise in technology and project management, ensuring compliance with quality and safety standards.

The engineering services outsourcing model market thrives on leveraging technology expertise to meet the diverse needs of end application enterprises. From freight management to grade assurance, outsourcing firms offer specialized solutions, enhancing operational efficiency. Robust data security measures and stringent regulations ensure the protection of personal data and intellectual property in an increasingly digitalized landscape. With a focus on digital twin simulations and designing in the manufacturing segment, ESO providers streamline processes while maintaining market concentration. In the healthcare segment, they facilitate testing and implementation, driving innovation and compliance. Despite competition, strategic partnerships foster growth, ensuring companies benefit from cost-effective solutions and stay competitive in an ever-evolving market.

Market Scope

Report Coverage

Details

Page number

143

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 23.34%

Market growth 2023-2027

USD 93,984.53 million

Market structure

Fragmented

YoY growth 2022-2023(%)

22.21

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Alten SA, Atos SE, Backoffice Pro, Capgemini Service SAS, Cognizant Technology Solutions Corp., Cyient Ltd., EPAM Systems Inc., FEV Consulting GmbH, Genpact Ltd., HCL Technologies Ltd., Honeywell International Inc., Infosys Ltd., Quest Global Services Pte. Ltd., Siemens AG, Sonata Software Ltd., SSA Business Solutions India, Tata Consultancy Services Ltd., Tech Mahindra Ltd., Wipro Ltd., and Flatworld Solutions Pvt. Ltd.

Market dynamics

Parent market analysis, , Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our market growth and trends report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Sourcing
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 07: Parent market
    • Exhibit 08: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 09: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 10: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
      • Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Engineering services outsourcing market in US 2017 - 2021
      • Exhibit 15: Historic Market Size – Data Table on engineering services outsourcing market in US 2017 - 2021 ($ million)
    • 4.2 Sourcing Segment Analysis 2017 - 2021
      • Exhibit 16: Historic Market Size – Sourcing Segment 2017 - 2021 ($ million)
    • 4.3 End-user Segment Analysis 2017 - 2021
      • Exhibit 17: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Sourcing

    • 6.1 Market segments
      • Exhibit 25: Chart on Sourcing - Market share 2022-2027 (%)
      • Exhibit 26: Data Table on Sourcing - Market share 2022-2027 (%)
    • 6.2 Comparison by Sourcing
      • Exhibit 27: Chart on Comparison by Sourcing
      • Exhibit 28: Data Table on Comparison by Sourcing
    • 6.3 Offshore - Market size and forecast 2022-2027
      • Exhibit 29: Chart on Offshore - Market size and forecast 2022-2027 ($ million)
      • Exhibit 30: Data Table on Offshore - Market size and forecast 2022-2027 ($ million)
      • Exhibit 31: Chart on Offshore - Year-over-year growth 2022-2027 (%)
      • Exhibit 32: Data Table on Offshore - Year-over-year growth 2022-2027 (%)
    • 6.4 Onshore - Market size and forecast 2022-2027
      • Exhibit 33: Chart on Onshore - Market size and forecast 2022-2027 ($ million)
      • Exhibit 34: Data Table on Onshore - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Chart on Onshore - Year-over-year growth 2022-2027 (%)
      • Exhibit 36: Data Table on Onshore - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Sourcing
      • Exhibit 37: Market opportunity by Sourcing ($ million)
      • Exhibit 38: Data Table on Market opportunity by Sourcing ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 39: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 40: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 41: Chart on Comparison by End-user
      • Exhibit 42: Data Table on Comparison by End-user
    • 7.3 Telecom - Market size and forecast 2022-2027
      • Exhibit 43: Chart on Telecom - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Data Table on Telecom - Market size and forecast 2022-2027 ($ million)
      • Exhibit 45: Chart on Telecom - Year-over-year growth 2022-2027 (%)
      • Exhibit 46: Data Table on Telecom - Year-over-year growth 2022-2027 (%)
    • 7.4 Automotive - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Automotive - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Automotive - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Automotive - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Automotive - Year-over-year growth 2022-2027 (%)
    • 7.5 Healthcare - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)
    • 7.6 Aerospace - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Aerospace - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Aerospace - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Aerospace - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Aerospace - Year-over-year growth 2022-2027 (%)
    • 7.7 Semiconductor and others - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Semiconductor and others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Semiconductor and others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Semiconductor and others - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Semiconductor and others - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by End-user
      • Exhibit 63: Market opportunity by End-user ($ million)
      • Exhibit 64: Data Table on Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Impact of drivers and challenges
          • Exhibit 66: Impact of drivers and challenges in 2022 and 2027
        • 9.4 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 67: Overview on Criticality of inputs and Factors of differentiation
            • 10.3 Landscape disruption
              • Exhibit 68: Overview on factors of disruption
            • 10.4 Industry risks
              • Exhibit 69: Impact of key risks on business

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 70: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 71: Matrix on vendor position and classification
            • 11.3 Alten SA
              • Exhibit 72: Alten SA - Overview
              • Exhibit 73: Alten SA - Product / Service
              • Exhibit 74: Alten SA - Key news
              • Exhibit 75: Alten SA - Key offerings
            • 11.4 Atos SE
              • Exhibit 76: Atos SE - Overview
              • Exhibit 77: Atos SE - Business segments
              • Exhibit 78: Atos SE - Key news
              • Exhibit 79: Atos SE - Key offerings
              • Exhibit 80: Atos SE - Segment focus
            • 11.5 Capgemini Service SAS
              • Exhibit 81: Capgemini Service SAS - Overview
              • Exhibit 82: Capgemini Service SAS - Business segments
              • Exhibit 83: Capgemini Service SAS - Key news
              • Exhibit 84: Capgemini Service SAS - Key offerings
              • Exhibit 85: Capgemini Service SAS - Segment focus
            • 11.6 Cognizant Technology Solutions Corp.
              • Exhibit 86: Cognizant Technology Solutions Corp. - Overview
              • Exhibit 87: Cognizant Technology Solutions Corp. - Business segments
              • Exhibit 88: Cognizant Technology Solutions Corp. - Key news
              • Exhibit 89: Cognizant Technology Solutions Corp. - Key offerings
              • Exhibit 90: Cognizant Technology Solutions Corp. - Segment focus
            • 11.7 EPAM Systems Inc.
              • Exhibit 91: EPAM Systems Inc. - Overview
              • Exhibit 92: EPAM Systems Inc. - Business segments
              • Exhibit 93: EPAM Systems Inc. - Key offerings
              • Exhibit 94: EPAM Systems Inc. - Segment focus
            • 11.8 Genpact Ltd.
              • Exhibit 95: Genpact Ltd. - Overview
              • Exhibit 96: Genpact Ltd. - Business segments
              • Exhibit 97: Genpact Ltd. - Key news
              • Exhibit 98: Genpact Ltd. - Key offerings
              • Exhibit 99: Genpact Ltd. - Segment focus
            • 11.9 HCL Technologies Ltd.
              • Exhibit 100: HCL Technologies Ltd. - Overview
              • Exhibit 101: HCL Technologies Ltd. - Business segments
              • Exhibit 102: HCL Technologies Ltd. - Key news
              • Exhibit 103: HCL Technologies Ltd. - Key offerings
              • Exhibit 104: HCL Technologies Ltd. - Segment focus
            • 11.10 Honeywell International Inc.
              • Exhibit 105: Honeywell International Inc. - Overview
              • Exhibit 106: Honeywell International Inc. - Business segments
              • Exhibit 107: Honeywell International Inc. - Key news
              • Exhibit 108: Honeywell International Inc. - Key offerings
              • Exhibit 109: Honeywell International Inc. - Segment focus
            • 11.11 Infosys Ltd.
              • Exhibit 110: Infosys Ltd. - Overview
              • Exhibit 111: Infosys Ltd. - Business segments
              • Exhibit 112: Infosys Ltd. - Key news
              • Exhibit 113: Infosys Ltd. - Key offerings
              • Exhibit 114: Infosys Ltd. - Segment focus
            • 11.12 Quest Global Services Pte. Ltd.
              • Exhibit 115: Quest Global Services Pte. Ltd. - Overview
              • Exhibit 116: Quest Global Services Pte. Ltd. - Product / Service
              • Exhibit 117: Quest Global Services Pte. Ltd. - Key offerings
            • 11.13 Siemens AG
              • Exhibit 118: Siemens AG - Overview
              • Exhibit 119: Siemens AG - Business segments
              • Exhibit 120: Siemens AG - Key news
              • Exhibit 121: Siemens AG - Key offerings
              • Exhibit 122: Siemens AG - Segment focus
            • 11.14 Sonata Software Ltd.
              • Exhibit 123: Sonata Software Ltd. - Overview
              • Exhibit 124: Sonata Software Ltd. - Business segments
              • Exhibit 125: Sonata Software Ltd. - Key news
              • Exhibit 126: Sonata Software Ltd. - Key offerings
              • Exhibit 127: Sonata Software Ltd. - Segment focus
            • 11.15 Tata Consultancy Services Ltd.
              • Exhibit 128: Tata Consultancy Services Ltd. - Overview
              • Exhibit 129: Tata Consultancy Services Ltd. - Business segments
              • Exhibit 130: Tata Consultancy Services Ltd. - Key news
              • Exhibit 131: Tata Consultancy Services Ltd. - Key offerings
              • Exhibit 132: Tata Consultancy Services Ltd. - Segment focus
            • 11.16 Tech Mahindra Ltd.
              • Exhibit 133: Tech Mahindra Ltd. - Overview
              • Exhibit 134: Tech Mahindra Ltd. - Business segments
              • Exhibit 135: Tech Mahindra Ltd. - Key offerings
              • Exhibit 136: Tech Mahindra Ltd. - Segment focus
            • 11.17 Wipro Ltd.
              • Exhibit 137: Wipro Ltd. - Overview
              • Exhibit 138: Wipro Ltd. - Business segments
              • Exhibit 139: Wipro Ltd. - Key news
              • Exhibit 140: Wipro Ltd. - Key offerings
              • Exhibit 141: Wipro Ltd. - Segment focus

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Inclusions and exclusions checklist
                • Exhibit 142: Inclusions checklist
                • Exhibit 143: Exclusions checklist
              • 12.3 Currency conversion rates for US$
                • Exhibit 144: Currency conversion rates for US$
              • 12.4 Research methodology
                • Exhibit 145: Research methodology
                • Exhibit 146: Validation techniques employed for market sizing
                • Exhibit 147: Information sources
              • 12.5 List of abbreviations
                • Exhibit 148: List of abbreviations
              • Engineering and Research and Development Services

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                INFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases

                DATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts

                REPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape

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                engineering services outsourcing market

                Key Questions Answered

                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?

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