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Augmented Reality (AR) Market by Application, Component, and Geography - Forecast and Analysis 2023-2027

  • Published: Nov 2022
  • Pages: 171
  • SKU: IRTNTR40843
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The augmented reality (AR) market is estimated to grow at a CAGR of 28.71% between 2022 and 2027. The size of the market is forecast to increase by USD 157.21 billion. The growth of the market depends on several factors, including the increasing investments in AR technology, the rising demand from various application segments, and the increasing adoption of AR-enabled smart glasses. 

This report extensively covers market segmentation by application (enterprise, retail, media and entertainment, healthcare, and others), component (hardware and software), and geography (APAC, North America, Europe, Middle East, and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021. 

 What will the Size of the Augmented Reality (AR) Market be During the Forecast Period?

Augmented Reality (AR) Market Size

Download the Report Sample to Unlock Statistics About the Augmented Reality (AR) Market During the Forecast Period

Parent Market Analysis

Technavio categorizes the global augmented reality (AR ) market as a part of the global application software market. The global application software market covers companies that are engaged in developing and producing software designed for specialized applications for the business or consumer market. It includes enterprise and technical software, as well as cloud-based software. It excludes companies classified in the interactive home entertainment sub-industry and companies producing systems or database management software classified in the systems software sub-industry. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Augmented Reality (AR) Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing investments in AR technology are notably driving the augmented reality market growth, although factors such as privacy concerns over AR technology may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.   

Key Augmented Reality (AR) Market Driver

The increasing investments in AR technology are the key factor driving the global AR market growth. AR is an emerging technology, and several major players and startups are investing heavily in AR technology-related innovations. The technology is expected to be used in social media platforms, mobile devices (for virtual conference calls), and automotive devices, as well as in the retail and healthcare industries. As AR is being used every day by millions of people, it requires the delivery of copious amounts of data and vast processing power to deliver the information in real time. Massive investments are required to store the vast amounts of data being generated on a daily basis and deliver significant results, for which various vendors are investing in AR technology and engaging in partnerships and acquisitions. Several apps, such as real-time text translators, filters on camera apps, social media applications, and interactive maps with exhaustive information, use AR technology. Such advanced technologies require heavy investments to enhance the consumer experience. Vendors, therefore, are investing in AR; these investments will drive the growth of the market during the forecast period.

Key Augmented Reality (AR) Market Trend

The increasing integration of AR in mobile devices will fuel the global AR market growth. Many smartphone vendors, such as Apple and Samsung, are integrating hardware and software to create an AR mobile platform. Several manufacturers of mobile devices, such as smartphones, phablets, and tablets, are using AR solutions to enhance the user experience and increase the value proposition of mobile devices. The market is expected to grow during the forecast period, owing to the increased popularity and penetration of AR technology in smartphones and tablets. Vendors have produced applications for AR phones to build a mobile AR ecosystem.  Consumers can enjoy the AR functionality on their mobile devices owing to basic computer vision and positional tracking. With the introduction of Google Tango, accurate motion tracking, depth perception, and area learning through a device have become possible. Samsung and Huawei are among the companies likely to drive the hardware-based mobile AR market for the broader Android ecosystem in the coming years. The launch of such applications and the integration of AR in mobile devices to enhance user experience will further propel the growth of the AR market during the forecast period.

Key Augmented Reality (AR) Market Challenge

Privacy concerns over AR technology are a major challenge to the global AR market growth. AR collects and processes vast amounts of information about users and their environment. Privacy concerns, therefore, are a major challenge in the global AR market. AR technology can access the personal data of users and may pose a threat to their privacy. It can collect a lot of information from the user's social networking accounts. User privacy can also be threatened if hackers gain access to the user's device. Moreover, there are privacy-related concerns associated with AR smart glasses. These glasses automatically screen and process the user's environment, violating the privacy of the user and those around them. The development of such products may hamper the growth of the AR market during the forecast period. Moreover, AR smart glasses are a major source of concerns about privacy, as they automatically screen and process a user's environment; therefore, the privacy of users and those around them can also be affected. Such issues may hamper the growth of the AR market during the forecast period.

Key Augmented Reality (AR) Market Customer Landscape

Our analysis of the Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, Japan, Germany, and the UK. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.

Augmented Reality (AR) Market Share by Geography

Global Augmented Reality (AR) Market Customer Landscape

Who are the Major Augmented Reality (AR) Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product / service launches, to enhance their presence in the market 

atheerair.com - The company offers augmented reality solutions such as the AtheersFront Line Worker Platform that connects front-line teams to the assistance they need to perform their best work Also, through this segment, the company offers a smart glasses platform and AI-powered tools.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :

  • Alphabet Inc.
  • Dynabook Inc.
  • Facebook Inc.
  • Inglobe Technologies Srl
  • Marxent Labs LLC
  • Maxst Co. Ltd.
  • Microsoft Corp.
  • Optinvent
  • PTC Inc.
  • Qualcomm Inc.
  • RealWear Inc.
  • Samsung Electronics Co. Ltd.
  • Seiko Epson Corp.
  • Sony Group Corp.
  • Ultraleap Ltd.
  • Upskill
  • Vuzix Corp.
  • Wikitude GmbH
  • Zugara Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. 

What is the Fastest-Growing Segment in the Augmented Reality (AR) Market?

The market share growth by the enterprise segment will be significant during the forecast period. AR apps improve operational processes and are used by different enterprises to check inventory and provide information on the available stock. These apps are used for remote assistance, training, data visualization, marketing, collaboration, inspection, and repairs across various business verticals. Many enterprises augment their work using AR; the technology as it helps them minimize errors and solve complex problems.

Augmented Reality (AR) Market Size

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The Enterprise segment showed a gradual increase in market share with USD 5.27 billion in 2017 and continued to grow by 2021. Enterprises use AR applications for remote assistance to save time and travel costs. For instance, Progress-Werk Oberkirch AG, a metal processing automotive supplier, uses Ubimax Frontline AR software to communicate with experts to receive real-time on-site assistance with the help of smart glasses. NASA, on the other hand, has introduced AR apps for Microsoft HoloLens AR headset to provide live training and instructions. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.

The growth of this segment is primarily attributed to the increasing adoption of AR technology, which is driven by an increase in the global demand for the Augmented Reality (AR) Industry.

Which are the Key Regions for the Augmented Reality (AR) Market?

Augmented Reality (AR) Market Share by Geography

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North America is projected to contribute 37% of market growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. 

North America, especially the US, has played a significant role in the development of technologies that people use in their daily lives. The capabilities of AR technology have been recognized significantly in Canada as well.

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The outbreak of COVID-19 led to a surge in demand for AR technology in North America. The COVID-19 pandemic accelerated the adoption of AR technology by businesses and consumers in 2020. The COVID-19 outbreak significantly boosted the adoption of AR technologies as companies shifted to remote work. AR is also used for remote collaboration and in Edtech applications. Large companies in healthcare, logistics, manufacturing, and defense use AR in their day-to-day operations. The use of AR headsets is also increasing, especially for training purposes. However, the adoption of AR devices in small enterprises will be limited in the short term due to their high cost and relative immaturity. Thus, the rising adoption of AR in various industries and increased spending on technology are expected to boost the growth of the regional AR market during the forecast period.

Segment Overview

Our report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by application, component, and region.

  • Application Outlook (USD Billion, 2017 - 2027)
    • Enterprise
    • Retail
    • Media and entertainment
    • Healthcare
    • Others
  • Component Outlook (USD Billion, 2017 - 2027)
    • Hardware
    • Software
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Augmented Reality (AR) Market Scope

Report Coverage

Details

Page number

120

Base year

2022

Historical year

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 28.71%

Market growth 2023-2027

USD 157.21 billion

Market structure

Fragmented

YoY growth (%)

31.54

Regional analysis

North America, APAC, Europe, South America, and the Middle East and Africa

Performing market contribution

North America at 37%

Key consumer countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Alphabet Inc., Atheer Inc, Dynabook Inc., Facebook Inc., Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Augmented Reality (AR) Market Report?

  • CAGR of the market during the forecast period 2023-2027
  • Detailed information on factors that will drive the growth of the augmented reality (AR) market between 2023 and 2027
  • Precise estimation of the size of the augmented reality (AR) market and its contribution to the parent market.
  • Accurate predictions about  upcoming trends and changes in consumer behavior
  • Growth of the augmented reality (AR) market industry across North America, APAC, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive details of factors that will challenge the growth of augmented reality (AR) market vendors

 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global augmented reality market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global augmented reality market 2017 - 2021 ($ billion)
    • 4.2 Application Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ billion)
    • 4.3 Component Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Component Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 Enterprise - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Enterprise - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Enterprise - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Enterprise - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Enterprise - Year-over-year growth 2022-2027 (%)
    • 6.4 Retail - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Retail - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Retail - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Retail - Year-over-year growth 2022-2027 (%)
    • 6.5 Media and entertainment - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
    • 6.6 Healthcare - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Healthcare - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Data Table on Healthcare - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Application
      • Exhibit 54: Market opportunity by Application ($ billion)

    7 Market Segmentation by Component

    • 7.1 Market segments
      • Exhibit 55: Chart on Component - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on Component - Market share 2022-2027 (%)
    • 7.2 Comparison by Component
      • Exhibit 57: Chart on Comparison by Component
      • Exhibit 58: Data Table on Comparison by Component
    • 7.3 Hardware - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Hardware - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Hardware - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Hardware - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Hardware - Year-over-year growth 2022-2027 (%)
    • 7.4 Software - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Software - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on Software - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on Software - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Software - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Component
      • Exhibit 67: Market opportunity by Component ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 109: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 110: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 111: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Alphabet Inc.
              • Exhibit 120: Alphabet Inc. - Overview
              • Exhibit 121: Alphabet Inc. - Business segments
              • Exhibit 122: Alphabet Inc. - Key news
              • Exhibit 123: Alphabet Inc. - Key offerings
              • Exhibit 124: Alphabet Inc. - Segment focus
            • 12.4 Atheer Inc
              • Exhibit 125: Atheer Inc - Overview
              • Exhibit 126: Atheer Inc - Product / Service
              • Exhibit 127: Atheer Inc - Key offerings
            • 12.5 Dynabook Inc.
              • Exhibit 128: Dynabook Inc. - Overview
              • Exhibit 129: Dynabook Inc. - Product / Service
              • Exhibit 130: Dynabook Inc. - Key offerings
            • 12.6 Facebook Inc.
              • Exhibit 131: Facebook Inc. - Overview
              • Exhibit 132: Facebook Inc. - Product / Service
              • Exhibit 133: Facebook Inc. - Key offerings
            • 12.7 Inglobe Technologies Srl
              • Exhibit 134: Inglobe Technologies Srl - Overview
              • Exhibit 135: Inglobe Technologies Srl - Product / Service
              • Exhibit 136: Inglobe Technologies Srl - Key offerings
            • 12.8 Marxent Labs LLC
              • Exhibit 137: Marxent Labs LLC - Overview
              • Exhibit 138: Marxent Labs LLC - Product / Service
              • Exhibit 139: Marxent Labs LLC - Key offerings
            • 12.9 Maxst Co. Ltd.
              • Exhibit 140: Maxst Co. Ltd. - Overview
              • Exhibit 141: Maxst Co. Ltd. - Product / Service
              • Exhibit 142: Maxst Co. Ltd. - Key offerings
            • 12.10 Microsoft Corp.
              • Exhibit 143: Microsoft Corp. - Overview
              • Exhibit 144: Microsoft Corp. - Business segments
              • Exhibit 145: Microsoft Corp. - Key news
              • Exhibit 146: Microsoft Corp. - Key offerings
              • Exhibit 147: Microsoft Corp. - Segment focus
            • 12.11 Optinvent
              • Exhibit 148: Optinvent - Overview
              • Exhibit 149: Optinvent - Product / Service
              • Exhibit 150: Optinvent - Key offerings
            • 12.12 PTC Inc.
              • Exhibit 151: PTC Inc. - Overview
              • Exhibit 152: PTC Inc. - Business segments
              • Exhibit 153: PTC Inc. - Key offerings
              • Exhibit 154: PTC Inc. - Segment focus
            • 12.13 Qualcomm Inc.
              • Exhibit 155: Qualcomm Inc. - Overview
              • Exhibit 156: Qualcomm Inc. - Business segments
              • Exhibit 157: Qualcomm Inc. - Key news
              • Exhibit 158: Qualcomm Inc. - Key offerings
              • Exhibit 159: Qualcomm Inc. - Segment focus
            • 12.14 RealWear Inc.
              • Exhibit 160: RealWear Inc. - Overview
              • Exhibit 161: RealWear Inc. - Product / Service
              • Exhibit 162: RealWear Inc. - Key offerings
            • 12.15 Samsung Electronics Co. Ltd.
              • Exhibit 163: Samsung Electronics Co. Ltd. - Overview
              • Exhibit 164: Samsung Electronics Co. Ltd. - Business segments
              • Exhibit 165: Samsung Electronics Co. Ltd. - Key news
              • Exhibit 166: Samsung Electronics Co. Ltd. - Key offerings
              • Exhibit 167: Samsung Electronics Co. Ltd. - Segment focus
            • 12.16 Seiko Epson Corp.
              • Exhibit 168: Seiko Epson Corp. - Overview
              • Exhibit 169: Seiko Epson Corp. - Business segments
              • Exhibit 170: Seiko Epson Corp. - Key news
              • Exhibit 171: Seiko Epson Corp. - Key offerings
              • Exhibit 172: Seiko Epson Corp. - Segment focus
            • 12.17 Sony Group Corp.
              • Exhibit 173: Sony Group Corp. - Overview
              • Exhibit 174: Sony Group Corp. - Business segments
              • Exhibit 175: Sony Group Corp. - Key news
              • Exhibit 176: Sony Group Corp. - Key offerings
              • Exhibit 177: Sony Group Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 178: Inclusions checklist
                • Exhibit 179: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 180: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 181: Research methodology
                • Exhibit 182: Validation techniques employed for market sizing
                • Exhibit 183: Information sources
              • 13.5 List of abbreviations
                • Exhibit 184: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Augmented Reality (AR) market growth will increase by $108.57 billion during 2020-2025.
              The augmented reality (ar) market is expected to grow at a CAGR of 31.60% during 2020-2025.
              Technavio has segmented the augmented reality (ar) market by application (Enterprise, Retail, Healthcare, Media and entertainment, and Others) and geographic (North America, APAC, Europe, South America, and MEA).
              Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., Zugara Inc. are a few of the key vendors in the augmented reality (ar) market.
              APAC will register the highest growth rate of 34.95% among the other regions. Therefore, the augmented reality (ar) market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the augmented reality (ar) market growth are:
              • Increasing investments in AR technology
              The augmented reality (ar) market vendors should focus on grabbing business opportunities from the enterprise segment as it accounted for the largest market share in the base year.
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