Augmented Reality (AR) Market by Application and Geography - Forecast and Analysis 2021-2025

  • Published: Oct 2021
  • Pages: 120
  • SKU: IRTNTR40843
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The augmented reality (AR) market share should rise by USD 108.57 billion from 2021 to 2025 at a CAGR of 31.60%.

This augmented reality (AR) market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by application (enterprise, retail, healthcare, media and entertainment, and others) and geography (North America, APAC, Europe, South America, and MEA). The augmented reality (AR) market report also offers information on several market vendors, including Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., and Zugara Inc. among others.

What will the Augmented Reality (AR) Market Size be in 2021?

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Augmented Reality (AR) Market: Key Drivers and Trends

The increasing investments in AR technology are notably driving the augmented reality (AR) market growth, although factors such as privacy concerns over AR technology may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the augmented reality (AR) industry. The holistic analysis of the drivers will help in predicting end goals and refining marketing strategies to gain a competitive edge.

This augmented reality (AR) market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Augmented Reality (AR) Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Alphabet Inc.
  • Dynabook Inc.
  • Facebook Inc.
  • Microsoft Corp.
  • PTC Inc.
  • Qualcomm Inc.
  • Samsung Electronics Co. Ltd.
  • Upskill
  • Vuzix Corp.
  • Zugara Inc.

 

The vendor landscape of the augmented reality (AR) market entails successful business strategies deployed by the vendors. The augmented reality (AR) market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the augmented reality (AR) market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Augmented Reality (AR) Market?

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35% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for augmented reality (AR) in APAC. 

The report offers an up-to-date analysis of the geographical composition of the market. APAC has been recording a significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. The rising demand from various application segments will facilitate the augmented reality (AR) market growth in APAC over the forecast period. The report offers an up-to-date analysis of the geographical composition of the market, competitive intelligence, and regional opportunities in store for vendors.

What are the Revenue-generating Application Segments in the Augmented Reality (AR) Market?

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The augmented reality (AR) market share growth by the enterprise segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behavior, which is crucial to gauge segment-wise revenue growth during 2021-2025 and embrace technologies to improve business efficiency.

This report provides an accurate prediction of the contribution of all the segments to the growth of the augmented reality (AR) market size. Furthermore, our analysts have indicated actionable market insights on post COVID-19 impact on each segment, which is crucial to predict change in consumer demand.

Augmented Reality (AR) Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 31.60%

Market growth 2021-2025

$ 108.57 billion

Market structure

Fragmented

YoY growth (%)

29.15

Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

APAC at 35%

Key consumer countries

US, China, Japan, Germany, UK, and Canada

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., and Zugara Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Factors Covered in this Augmented Reality (AR) Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive augmented reality (AR) market growth during the next five years
  • Precise estimation of the augmented reality (AR) market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the augmented reality (AR) market across North America, APAC, Europe, South America, and MEA 
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of augmented reality (AR) market vendors

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Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Application

  • Market segments
  • Comparison by Application
  • Enterprise - Market size and forecast 2020-2025
  • Retail - Market size and forecast 2020-2025
  • Healthcare - Market size and forecast 2020-2025
  • Media and entertainment - Market size and forecast 2020-2025
  • Others - Market size and forecast 2020-2025
  • Market opportunity by Application

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2020-2025
  • APAC - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Alphabet Inc.
  • Dynabook Inc.
  • Facebook Inc.
  • Microsoft Corp.
  • PTC Inc.
  • Qualcomm Inc.
  • Samsung Electronics Co. Ltd.
  • Upskill
  • Vuzix Corp.
  • Zugara Inc.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The augmented reality (ar) market growth will increase by $108.57 billion during 2020-2025.
The augmented reality (ar) market is expected to grow at a CAGR of 31.6% during 2020-2025.
Technavio has segmented the augmented reality (ar) market by application (Enterprise, Retail, Healthcare, Media and entertainment, and Others) and geographic (North America, APAC, Europe, South America, and MEA).
Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., Zugara Inc. are a few of the key vendors in the augmented reality (ar) market.
APAC will register the highest growth rate of 34.95% among the other regions. Therefore, the augmented reality (ar) market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the augmented reality (ar) market growth are:
  • Increasing investments in AR technology
The augmented reality (ar) market vendors should focus on grabbing business opportunities from the enterprise segment as it accounted for the largest market share in the base year.
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