POS Terminal Market in Europe 2016-2020

Overview of the POS terminal market in Europe

Market research analysts at Technavio have predicted that the POS terminal market in Europe will grow steadily during the next four years and post a CAGR of more than 6% by 2020. This market research analysis identifies the rise in number of e-commerce transactions as one of the primary growth factors for this market. The increasing adoption of mobile devices such as smartphones and tablet computers is driving the growth of the e-commerce market. The need to remain competitive, penetrate unfamiliar markets, and meet the increasing demands from customers has induced several companies to completely replace their physical stores with digital sales channels, resulting in a rise in number of e-commerce websites and transactions. The will increase the need for adopting user-friendly payment mechanisms such as cash-on-delivery payment modes, which in turn, creates the need for mobile POS terminals.

One of the major trends that will gain traction in this market is the increased adoption of cloud-based solutions. The need for value-added services such as big data analytics, inventory management, and sales management tools have resulted in an increased demand for economical data storage solutions. This will drive the demand for cloud-based point of sale terminals that can connect to all the associated hardware and allow merchants to access information from remote locations. Though vendors have to bear the transformation costs for upgrading software with the existing in-house IT infrastructure before shifting to cloud-based solutions, the use of platforms such as software as a service (SaaS) as an alternative to physical storage, will reduce operational costs which will greatly benefit small- and medium-sized enterprises.

Competitive landscape and key vendors

The POS terminal market in Europe is mature and is characterized by the presence of both the regional and global vendors. Well-established players are currently adopting new technologies to gain a competitive edge over their competitors. The market is expected to witness a number of mergers and acquisitions of the small-and medium-sized companies by the large players, which will result in market consolidation. Though high entry barriers prevent the entry of new players, the competitive environment in the market is quite intense and vendors have the need to focus on providing superior customer service to retain their market shares.

The leading vendors in the market are -

• Ingenico
• PAX Technology
• Verifone Holdings

The other prominent vendors in the market are ATOS Worldline, CyberNet, Equinox Payments, First Data, Keycorp, NCR, and Spire Payments.

Segmentation by EMV compliance and analysis of the POS terminal market in Europe

• EMV
• Non-EMV

During 2015, the EMV POS terminals market segment accounted for the major market shares and dominated the market. The growing consumer preference for non-cash payment methods, the demand for secure transactions, and the rise in penetration of NFC-based payments, will propel the market’s growth prospects.

Segmentation by end-user and analysis of the POS terminal market in Europe

• Hospitality
• Retail

In terms of end-user segments, the retail sector will be the major revenue contributor to the market throughout the forecast period. The increasing customer demand for faster and easier checkout systems, which will force vendors to adopt the latest POS terminals such as contactless terminals and the steady growth of organized retailing, will fuel the growth of the market.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the POS terminal market in Europe?
• What are the key market trends impacting the growth of the POS terminal market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the POS terminal market in Europe?
• What are the market opportunities and threats faced by the vendors in the POS terminal market in Europe?
• Trending factors influencing the market shares of Europe.
• What are the key outcomes of the five forces analysis of the POS terminal market in Europe?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global POS Terminals Market 2016-2020
• Global EMV POS Terminals Market 2016-2020
• Global mPOS Market 2016-2020