Overview of the global mobile EMV POS terminals market

Market research analysts at Technavio have predicted that the global mobile EMV (Europay, MasterCard, and Visa) POS terminals market will grow impressively during the forecast period and post a CAGR of almost 18% by 2020. In contactless payment systems, the transaction takes place with the help of Near-Field Communication (NFC) technology that is present in transmitters and readers. The cards issued to customers have a symbol that is unique to contactless payments. When placed near a contactless reader, these transmitters can accept payments within seconds. Not just cards, even smartphones and smartwatches can also be used as contactless transmitters. Contactless payment systems are by far the fastest mode of making payments and the demand for such systems is increasing exponentially as users find these systems quick and easy to make payments. This will subsequently increase the adoption of contactless payment systems, which will lead to the rise in demand for mobile EMV compliant POS terminals.  

In terms of geography, APAC will account for more than 51% of the total share of the market by 2020 and will also dominate the industry throughout the forecast period. This will mainly attribute to the increased preference toward non-cash payment methods in the region. The presence of several unorganized retailers, the growing number of retail outlet establishments, and the increasing purchasing power of end-consumers will also contribute to the growth of the market. Moreover, the increasing foreign direct investments in developing countries such as India will also result in increased investment in the retail and hospitality sectors, which will again drive the demand for POS terminals in the next four years.

Competitive landscape and key vendors

This market is currently witnessing a major shift in competition from mature markets in Europe to potential markets such as the US, India, China, and Brazil. Vendors in the market have started focusing on the growing economies such as India, China, Brazil, and other economies in Southeast Asia and South America. End-users in these economies mainly demand on low-cost payment solutions, and they emphasize less on product features, product brand, and enhancements. As a result, there is minimal product differentiation, and the POS terminal vendors focus more on developing different strategies to stay ahead of their competitors. Vendor competition in the market is intense and the market is also expected to witness a number of M&As where large established vendors will acquire small and medium-sized enterprises to gain a considerable share of the market.

The leading vendors in the market are -

• Ingenico
• PAX Technology
• SZZT
• Verifone

The other prominent vendors in the market are ATOS Worldline, CyberNet, Equinox Payments, First Data, NCR, and Spire Payments.

Segmentation by EMV compliance and analysis of the mobile EMV POS terminals market

• Mobile non-EMV POS terminals
• Mobile EMV POS terminals

The mobile EMV POS terminals segment accounted for about 82% of the total share of the market and dominated this industry during 2015. Regulations set by the EMV payment association mandate the implementation of EMV-compliant payment cards in countries all across the globe. As a result, a number of economies have already rolled out EMV-compliant payment cards which will drive the demand for mobile EMV POS terminals. Additionally, countries such as India, are introducing EMV payment cards in phases, which will add to the growth in demand for mobile EMV POS terminals in the coming years.

Segmentation by end-user and analysis of the mobile EMV POS terminals market

• Retail
• Hospitality

According to this market study, the hospitality segment will account for almost 60% of the total share of the mobile EMV POS system market by 2020 and will also dominate the market throughout the forecast period. This sector includes hotel chains, restaurants, fast food joints, and the entertainment industry, where merchants continuously focus on expanding their businesses and serve customers at their doorsteps. This requirement will propel the demand for mobile EMV POS terminals as they enhance the experience of the customer by facilitating fast check-ins and offering discounts.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global mobile EMV POS terminals market?
• What are the key market trends impacting the growth of the global mobile EMV POS terminals market?
• What are the challenges to market growth?
• Who are the key vendors in the global mobile EMV POS terminals market?
• What are the market opportunities and threats faced by the vendors in the global mobile EMV POS terminals market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global mobile EMV POS terminals market?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global EMV POS Terminals Market 2016-2020
• Global mPOS Market 2016-2020
• EMV POS Terminals Market in the US 2016-2020