Eye Makeup Market by Distribution Channel, Type, and Geography - Forecast and Geography 2023-2027

Published: Mar 2023 Pages: 172 SKU: IRTNTR74385

The eye makeup market size is estimated to grow at a CAGR of 5.93% between 2022 and 2027. The eye makeup market size is forecast to increase by USD 5.83 billion. The growth of the market depends on several factors, including rising awareness about eye makeup, increasing working women population, and social media and celebrity endorsements. 

This eye makeup market report extensively covers market segmentation by distribution channel (offline and online), type (eyes liners, eye shadows, false lashes, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Eye Makeup Market During the Forecast Period?

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Eye Makeup Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing working women population is notably driving the market growth, although factors such as the risk of exposure to toxic chemicals may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Eye Makeup Market Driver

The increasing working women population is notably driving the market growth. Due to their desire for value, young, wealthy women are the primary target market for eye makeup products. Manufacturers are compelled to release new products due to shifting consumer preferences and fashion trends. The market is expanding as a result of ongoing product innovation and rising self-consciousness about one's appearance.

In developing nations like China, the number of working women has been rising in recent years. Working women made up 59% of the total population in 2021, up from 57% in 2015, according to The World Bank Group in the UK. Similar trends were observed in the UAE, where working women made up 47% of the population in 2021 compared to 46% in 2020. The number of households with two incomes has increased as a result of the rise in the number of working women. Hence, as the number of working women increased, their purchasing power boosted the demand for eye makeup products, which, in turn, will boost the market growth during the forecast period. 

Significant Eye Makeup Market Trends

The increasing popularity of organic and natural products is an emerging trend in market growth. The use of natural ingredients such as natural antioxidants, flower extracts, and aloe vera gel is replacing the use of various cosmetic chemicals by original design manufacturers (ODMs) of cosmetics and beauty products. Consumer preferences for chemical-free natural makeup options have recently fueled demand for natural cosmetics, including eye makeup. Additionally, the green beauty and clean beauty movements are forcing cosmetic scientists to develop new formulations using traditional and regional ingredients. 

The exponential increase in demand for natural cosmetics, including eye makeup, and increasing consumer awareness about the use of harmful chemicals in cosmetics are the major factors responsible for the high market growth rate. Growth strategies are influenced by natural cosmetics for beauty products as manufacturers aim to capitalize on color cosmetics and fragrances. For instance, Eyeconic Insta Cool Kajal with cucumber seed extracts was introduced by Hindustan Unilever Ltd. (Lakme) in April 2021. Thus, it is anticipated that during the forecast period, such factors will spur the growth of the global market.

Major Eye Makeup Market Challenge

The risk of exposure to toxic chemicals is a major challenge impeding market growth. The use of hazardous ingredients in cosmetics, including eye makeup, is a growing concern because they may result in health risks like cancer and skin conditions. Color eye shadows contain chemicals that have been linked to hormone disruption and health problems like cancer (from formaldehyde and other compounds). Some eye makeup products contain chemicals that have negative side effects and harm to the skin, including sodium sulfates, parabens, phthalates, triclosan, and other reactive acids. Due to their drying effects on the skin's essential minerals and vitamins as well as natural body oils, these chemicals may also cause premature skin aging.

Eye shadow contains harmful metals, titanium dioxide, formaldehyde, mineral oils, and titanium dioxide. These are the main factors that cause cancer. Heavy metals like lead, arsenic, and carbon black that are present in eyeliner can harm the reproductive system and cause cancer. As more consumers become aware of the risks associated with these products, the adoption rate will decrease. Hence, such factors will hinder the growth of the market during the forecast period.

Key Eye Makeup Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Eye Makeup Market Customer Landscape

Who are the Major Eye Makeup Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Anastasia Beverly Hills LLC - The company offers products such as eye makeup, face makeup, lip makeup, makeup brushes, and eyebrow makeup. The key offerings of the company include eye makeup products such as volumizing mascara, eyeshadow singles, soft glam eyeshadow palette, liquid liner, and dark side waterproof eyeliner.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Amway Corp.
  • CHANEL Ltd.
  • Colorbar Cosmetics Pvt. Ltd.
  • DIC Corp.
  • FORMA BRANDS LLC
  • Iredale Cosmetics Inc.
  • LOreal SA
  • LVMH Moet Hennessy Louis Vuitton SE
  • Manash Lifestyle Pvt. Ltd.
  • Mary Kay Inc.
  • Natura and Co Holding SA
  • Oriflame Holding AG
  • Revlon Inc.
  • Revolution Beauty Ltd.
  • Shiseido Co. Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Eye Makeup Market?

The market share growth by the offline segment will be significant during the forecast period. In terms of market share, the offline segment held the largest share of the global market in 2022. The offline segment of the market is being driven by the expanding retail sector and the opening of numerous retail locations. These stores give customers a wide variety of products to pick from and the convenience of finding everything in one place.

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The offline segment was valued at USD 9.59 billion in 2017 and continued to grow until 2021For eye makeup products, specialty stores are very popular. This is because specialty stores offer personal luxury goods from various brands. Affluent shoppers and loyal customers are drawn to such stores to buy desired eye makeup items that are not sold online or in other retail establishments. Mass merchandisers include supermarkets, hypermarkets, and department stores that offer limited and popular brands of eye makeup. Eye makeup brands have been able to increase their visibility and reach due to the growing presence of organized retail stores, which stock a variety of products from numerous brands. Additionally, more mass merchandisers are entering the market to offer their own lines of eye makeup products because consumers are more likely to purchase these items after reading product reviews. Additionally, as consumers find it more convenient to buy goods from drugstores, drugstores are expanding their selection of eye makeup products. Due to the prevalence of pharmacies and drugstores, customers find it simple to visit nearby drugstores and buy the necessary item. Hence, all such factors will boost the offline segment of the market during the forecast period.

Which are the Key Regions for the Eye Makeup Market?

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APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The global market for eye makeup was dominated geographically by APAC, and this trend will continue throughout the forecast period. The market is aided by the expanding e-commerce sector as well as the development of the conventional retail store model. Vendors in the regional market, therefore, concentrate on implementing a multichannel retail strategy. Furthermore, increased disposable income presents growth opportunities for the APAC market, especially for the young working population. The biggest regional producers of eye makeup are China, Japan, and India.

Vendors are highlighting and promoting their eye makeup products on social media and through celebrity endorsements. The rising trend of promoting eye makeup products on social media platforms is made possible by the booming demand for social media. The last five years have seen a significant increase in fashion consciousness among Generation X and millennials, which is also anticipated to continue to fuel demand for eye makeup products. Hence, such factors will boost market growth during the forecast period. 

The outbreak of COVID-19 during 2020-2021 negatively impacted the market in APAC. However, since 2021, due to the initiation of large-scale vaccination drives in numerous countries in the region, most lockdown restrictions were lifted, and many companies reopened offices and workplaces. After the resumption of normal activities, the market in the region started reviving in 2022. Furthermore, the increasing adoption of e-commerce channels and the launch of new products will further propel the growth of the market in APAC during the forecast period.

Segment Overview

The eye makeup market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Distribution Channel Outlook (USD Billion, 2017 - 2027)
    • Offline
    • Online
  • Type Outlook (USD Billion, 2017 - 2027)
    • Eyes liners
    • Eye shadows
    • False lashes
    • Others
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Argentina
      • Brazil

Parent Market Analysis

Technavio categorizes the global eye makeup market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and the production of personal and beauty care products, including cosmetics and perfumes. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.

Eye Makeup Market Scope

Report Coverage

Details

Page number

172

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.93%

Market growth 2023-2027

USD 5.83 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

5.21

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 44%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Amway Corp., Anastasia Beverly Hills LLC, CHANEL Ltd., Colorbar Cosmetics Pvt. Ltd., DIC Corp., FORMA BRANDS LLC, Iredale Cosmetics Inc., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Manash Lifestyle Pvt. Ltd., Mary Kay Inc., Natura and Co Holding SA, Oriflame Holding AG, Revlon Inc., Revolution Beauty Ltd., Shiseido Co. Ltd., The Estee Lauder Co. Inc., Unilever PLC, RMS Beauty LLC, and Cosmetic Manufacturers Aust. Pty Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Eye Makeup Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the eye makeup market between 2023 and 2027
  • Precise estimation of the size of the eye makeup market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of eye makeup market vendors

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global eye makeup market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global eye makeup market 2017 - 2021 ($ billion)
    • 4.2 By Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – By Distribution channel Segment 2017 - 2021 ($ billion)
    • 4.3 By Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – By Type Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 44: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 46: Chart on Comparison by Type
      • Exhibit 47: Data Table on Comparison by Type
    • 7.3 Eyes liners - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Eyes liners - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Data Table on Eyes liners - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 50: Chart on Eyes liners - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Eyes liners - Year-over-year growth 2022-2027 (%)
    • 7.4 Eye shadows - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Eye shadows - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Data Table on Eye shadows - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 54: Chart on Eye shadows - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Eye shadows - Year-over-year growth 2022-2027 (%)
    • 7.5 False lashes - Market size and forecast 2022-2027
      • Exhibit 56: Chart on False lashes - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Data Table on False lashes - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 58: Chart on False lashes - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on False lashes - Year-over-year growth 2022-2027 (%)
    • 7.6 Others - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 62: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Type
      • Exhibit 64: Market opportunity by Type ($ billion)
      • Exhibit 65: Data Table on Market opportunity by Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 67: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 68: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 69: Chart on Geographic comparison
      • Exhibit 70: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 111: Market opportunity by geography ($ billion)
      • Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 113: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 115: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 116: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 117: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 118: Matrix on vendor position and classification
            • 12.3 Amway Corp.
              • Exhibit 119: Amway Corp. - Overview
              • Exhibit 120: Amway Corp. - Product / Service
              • Exhibit 121: Amway Corp. - Key news
              • Exhibit 122: Amway Corp. - Key offerings
            • 12.4 Anastasia Beverly Hills LLC
              • Exhibit 123: Anastasia Beverly Hills LLC - Overview
              • Exhibit 124: Anastasia Beverly Hills LLC - Product / Service
              • Exhibit 125: Anastasia Beverly Hills LLC - Key offerings
            • 12.5 CHANEL Ltd.
              • Exhibit 126: CHANEL Ltd. - Overview
              • Exhibit 127: CHANEL Ltd. - Business segments
              • Exhibit 128: CHANEL Ltd. - Key offerings
              • Exhibit 129: CHANEL Ltd. - Segment focus
            • 12.6 Colorbar Cosmetics Pvt. Ltd.
              • Exhibit 130: Colorbar Cosmetics Pvt. Ltd. - Overview
              • Exhibit 131: Colorbar Cosmetics Pvt. Ltd. - Product / Service
              • Exhibit 132: Colorbar Cosmetics Pvt. Ltd. - Key offerings
            • 12.7 DIC Corp.
              • Exhibit 133: DIC Corp. - Overview
              • Exhibit 134: DIC Corp. - Business segments
              • Exhibit 135: DIC Corp. - Key news
              • Exhibit 136: DIC Corp. - Key offerings
              • Exhibit 137: DIC Corp. - Segment focus
            • 12.8 FORMA BRANDS LLC
              • Exhibit 138: FORMA BRANDS LLC - Overview
              • Exhibit 139: FORMA BRANDS LLC - Product / Service
              • Exhibit 140: FORMA BRANDS LLC - Key offerings
            • 12.9 LOreal SA
              • Exhibit 141: LOreal SA - Overview
              • Exhibit 142: LOreal SA - Business segments
              • Exhibit 143: LOreal SA - Key news
              • Exhibit 144: LOreal SA - Key offerings
              • Exhibit 145: LOreal SA - Segment focus
            • 12.10 LVMH Moet Hennessy Louis Vuitton SE
              • Exhibit 146: LVMH Moet Hennessy Louis Vuitton SE - Overview
              • Exhibit 147: LVMH Moet Hennessy Louis Vuitton SE - Business segments
              • Exhibit 148: LVMH Moet Hennessy Louis Vuitton SE - Key news
              • Exhibit 149: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
              • Exhibit 150: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
            • 12.11 Natura and Co Holding SA
              • Exhibit 151: Natura and Co Holding SA - Overview
              • Exhibit 152: Natura and Co Holding SA - Business segments
              • Exhibit 153: Natura and Co Holding SA - Key offerings
              • Exhibit 154: Natura and Co Holding SA - Segment focus
            • 12.12 Oriflame Holding AG
              • Exhibit 155: Oriflame Holding AG - Overview
              • Exhibit 156: Oriflame Holding AG - Business segments
              • Exhibit 157: Oriflame Holding AG - Key offerings
              • Exhibit 158: Oriflame Holding AG - Segment focus
            • 12.13 Revlon Inc.
              • Exhibit 159: Revlon Inc. - Overview
              • Exhibit 160: Revlon Inc. - Business segments
              • Exhibit 161: Revlon Inc. - Key offerings
              • Exhibit 162: Revlon Inc. - Segment focus
            • 12.14 RMS Beauty LLC
              • Exhibit 163: RMS Beauty LLC - Overview
              • Exhibit 164: RMS Beauty LLC - Product / Service
              • Exhibit 165: RMS Beauty LLC - Key offerings
            • 12.15 Shiseido Co. Ltd.
              • Exhibit 166: Shiseido Co. Ltd. - Overview
              • Exhibit 167: Shiseido Co. Ltd. - Business segments
              • Exhibit 168: Shiseido Co. Ltd. - Key offerings
              • Exhibit 169: Shiseido Co. Ltd. - Segment focus
            • 12.16 The Estee Lauder Co. Inc.
              • Exhibit 170: The Estee Lauder Co. Inc. - Overview
              • Exhibit 171: The Estee Lauder Co. Inc. - Product / Service
              • Exhibit 172: The Estee Lauder Co. Inc. - Key offerings
            • 12.17 Unilever PLC
              • Exhibit 173: Unilever PLC - Overview
              • Exhibit 174: Unilever PLC - Business segments
              • Exhibit 175: Unilever PLC - Key news
              • Exhibit 176: Unilever PLC - Key offerings
              • Exhibit 177: Unilever PLC - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 178: Inclusions checklist
                • Exhibit 179: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 180: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 181: Research methodology
                • Exhibit 182: Validation techniques employed for market sizing
                • Exhibit 183: Information sources
              • 13.5 List of abbreviations
                • Exhibit 184: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              eye makeup market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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