Eyelash Extension Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Russia, Germany, Italy - Size and Forecast 2023-2027

 Eyelash Extension Market Forecast 2023-2027

The Eyelash Extension Market is projected to increase by USD 569.8 million from 2022 to 2027. The market is estimated to grow at a CAGR of 4.81% between 2022 and 2027. In 2017 the market size was valued at USD 1.957.43 million.

The increasing working population is a major factor driving market growth. There has been a rise in the population of workers in developing countries, such as China. In China, workers account for 49% of the total population and 46% of the total labour force. This growth in the number of workers has increased the number of dual-income households. The growth in the worker population has strengthened their purchasing power, in turn spurring the purchase of eye makeup products and increasing the demand for eyelash extensions. Moreover, rising consciousness about one's appearance is one of the other primary driving factors of the market. The major target customers for the product are young and affluent women as they seek value for money. companies are also launching new innovative eyelash products due to changing consumer preferences and fashion shows trends. 

The eye extension market is segmented into offline and online distribution channels, with the offline segment expected to contribute 40% to market growth. Organized retail stores provide an opportunity for eye makeup brands to increase their visibility and reach, offering a diverse range of products including eyelash extensions. Walmart and Target Brands are popular examples of such retailers in the US. Additionally, specialty retailers like Sephora, a top destination for beauty and personal care products, cater to customers seeking a wide variety of products in specific categories.

Market Overview

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Key Trend and Challenge

In the dynamic and ever-evolving world of beauty trends, eyelash extensions have emerged as a popular choice for those seeking to enhance their natural features. The market is thriving, with an increasing number of consumers opting for this semi-permanent solution. Fashion shows, trends, and personal appeal are the key drivers for this market. Appreciance for unique and captivating eyes has led to the development of various types of eyelash extensions, such as synthetic, mink, and silk. These extensions come in various lengths, curls, and thicknesses, catering to individual preferences. The market for eyelash extensions is global, with producers and consumers spread across different continents. Producers include companies specializing in manufacturing synthetic and natural extensions, while consumers are primarily individuals seeking to improve their appearance. Driving the market are trends, such as the increasing popularity of natural and organic beauty products. Consumers are increasingly seeking out eyelash extensions made from ethically sourced materials, such as mink and silk. The eyelash extension market is projected to grow significantly in the coming years, with factors like increasing disposable income, growing awareness, and changing beauty trends contributing to its growth. The market is also witnessing innovation, with new technologies and techniques being developed to enhance the experience and longevity of eyelash extensions. In conclusion, the eyelash extension market is a thriving industry, driven by trends, personal appeal, and the desire for unique and captivating eyes. It is a global market, with consumers and producers spread across different continents, and is projected to grow significantly in the coming years. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Market Trend

The introduction of customizable eyelash extensions is an emerging trend that will support market growth. Owing to various consumer preferences about eyelash texture, manufacturers are introducing customizable products in the global market. For instance, Velour provides consumers with the option to customize and make eyelash extensions. Consumers can choose from distinct options offered by the company. 

Different solutions are provided by customized products to cater to various issues associated with eyelash extensions, such as their shape, size, and design, easy-to-use eyelashes, and consumers to choose from different options and order eyelash extensions that match their preferences. These customized eyelash extensions are more expensive than regular eyelashes as these are made per individual consumer needs. Therefore, the growing popularity of customizable products will facilitate the expansion of the global market during the forecast period.

Market Challenge

The availability of low-cost options in the unorganized sector is a major challenge impeding market growth. The high price of products and lack of awareness is one of the major challenges for the global market and it impacts the market size considerably and reduces the chances of repeat purchases. Hence, premium products face high competition from products that are available at affordable prices. 

Emerging markets such as China, India, Brazil, and others have the presence of numerous local industry players in the unorganized sector, which offer low-quality products at a much more affordable price. Moreover, new buyers who are entering the eyelash extensions segment avoid buying expensive products online without examining the product personally in a brick-and-mortar store. Hence, this reduces online sales. Therefore, such products will hinder the market growth during the forecast period. 

Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering - Acelashes offers eyelash extensions such as Acelashes 0.05, Acelashes 0.03, and Acelashes 0.04.
• Key Offering - Babillashes offers eyelash extensions such as Silk, Mink, and Camellia eyelash extensions.
• Key Offering - Bellalash offers eyelash extensions such as the Crystallized Fans 500 Collection, and Crystallized Fans 200 Collection.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Acelashes
• Babil Lashes Factory Co.
• Bella Lash Extensions
• Blink Lash Store
• Esqido Ltd.
• Gianni Lashes
• Gold Lashes Miami
• HB USA Holdings Inc.
• House of Lashes
• Jauntsky Arts and Crafts Co. Ltd.
• KISS Products Inc.
• Lash Affair
• Lemer Lashes
• Lilly Lashes LLC
• Madhulika Upadhyay

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation by Type

The market segmentation by type consists of mechanical eyelashes and handmade eyelashes. Mechanical eyelash extensions are differentiated in terms of their thickness and curliness and are most popular among women who want a more dramatic and made-up look. These extensions can hold the curl extremely well, owing to their firmness. Although the major challenge to the adoption of mechanical eyelash extensions is their lack of softness and natural appearance when compared with silk and mink eyelash extensions. In addition, they are heavier in weight, which hinders the adoption of mechanical eyelash extensions.

By Distribution Channel

The market segmentation by distribution channel consists of offline and online. The market share growth by the offline segment will be significant during the forecast period. Eyelash extensions are sold through the offline distribution channel, which includes speciality stores, hypermarkets, supermarkets, convenience stores, warehouse clubs, and others.

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The offline segment was valued at USD 1.50 billion in 2017 and continued to grow until 2021. The growing penetration of organized retail stores has enabled eye makeup brands to expand their visibility and reach as these retailers stock different varieties of products from multiple brands. Popular retailers in this category selling eye make-up products, including eyelash extensions, include Walmart and Target Brands in the US. Moreover, speciality retailers, such as Sephora, which is one the key retailers of beauty and personal care products, are visited frequently by consumers looking for a wide assortment of products in specific product categories. Such factors are driving the growth of the offline segment of the global market during the forecast period.

Key Regions for the Market

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APAC is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

In North America, the US and Canada were among the key contributors to the market in terms of revenue. Consumers are increasingly adopting these products as fashion show and style accessories owing to the growing popularity of celebrity endorsements and micro-influencers in the region. Additionally, rising fashion consciousness, growing awareness about the benefits of premium personal care products, and the expanding millennial population base in the region are also expected to drive the growth of the market. Furthermore, the growing trend of online shopping is also contributing to market growth in the region. Owing to such factors the regional market is projected to grow during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides a market growth analysis of the latest market trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook
  • Offline
  • Online
• Type Outlook
  • Mechanical eyelash
  • Handmade eyelash
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Market Analyst Overview

The driving factor behind the surge in demand for cosmetic procedure, particularly eyelash enhancements, is closely linked to social media influence. This influence is evident in the popularity of strips, magnetic strip and Strip Lash Extension, which offer users a convenient solution for enhancing their lashes with minimal time and effort. Consumers are drawn to options like Cluster/Accent lashes and those made from acrylic material for their durability and versatility in achieving desired black or coloured looks. Special glue formulations further enhance the longevity of these enhancements, catering to diverse preferences in the beauty industry. The Market is deeply influenced by the dynamic beauty and salon industry, with social media playing a pivotal role in shaping key trends. Platforms like Instagram and TikTok, along with beauty influencers, significantly impact beauty and aesthetics trends. Lash transformations are gaining prominence as evolving beauty standards embrace natural and personalized looks. The market reflects fashion trends, emphasizing sustainability and cruelty-free practices, especially in lash extension products which is being used in fashion shows, weddings, festive occasions in rural and regional markets.

Time and effort are critical considerations in the choice of eyelash enhancements, with consumers seeking solutions that offer convenience without compromising on quality. The availability of black or coloured eyelashes ,false eyelashes, temporary false eyelashes, caters to diverse aesthetic preferences, while the use of special glue ensures secure and long-lasting application. Options like Cluster/Accent and Strip Lash Extension provide users with customizable solutions for achieving their desired dramatic appearance in terms of thickness, length, and curl. These enhancements align with evolving trends in cosmetics and reflect growing personal care consciousness among consumers, particularly in urbanization areas influenced by social media platforms and YouTube tutorials. Additionally, factors such as eye infection concerns, governmental import/export limitations, and the rising involvement of social media influencers contribute to the dynamics of this market segment.

Ethical beauty practices drive demand for diverse options, including human hair and synthetic extensions or permanent extensions available in various lengths, colors, and two-tone options. Pricing models cater to a broad spectrum of consumers, from medium to high-end, and the market serves both commercial and volume segments, providing personalized services to meet individual preferences. The Market mirrors the ever-evolving landscape of beauty preferences and practices.

Market Scope
Report Coverage	Details
Page number	153
Base year	2022
Historic period	2017 - 2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.81%
Market growth 2023-2027	USD 569.8 million
Market structure	USD Fragmented
YoY growth 2022-2023(%)	4.22
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	APAC at 32%
Key countries	US, China, Russia, Germany, and Italy
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Acelashes, Babil Lashes Factory Co., Bella Lash Extensions, Blink Lash Store, Esqido Ltd., Gianni Lashes, Gold Lashes Miami, HB USA Holdings Inc., House of Lashes, Jauntsky Arts and Crafts Co. Ltd., KISS Products Inc., Lash Affair, Lemer Lashes, Lilly Lashes LLC, Madhulika Upadhyay, NovaLash, Parfums de Coeur Ltd., PT. Bio Takara, Qingdao Elour Beauty, and The Estee Lauder Co. Inc.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Eyelash Extension Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution of the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough market research and growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market growth and forecasting analysis of factors that will challenge the growth of market companies

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