Enjoy complimentary customisation on priority with our Enterprise License!
The eye makeup market size is forecast to increase by USD 7.67 billion at a CAGR of 7.18% between 2023 and 2028. The market's expansion hinges on various factors, notably heightened awareness of eye makeup, a growing population of working women, and the influence of social media and celebrity endorsements. These elements drive demand, as consumers seek to emulate popular trends and styles. With an increasing emphasis on personal grooming and aesthetics, particularly in the digital age, the appeal of eye makeup continues to grow. This convergence of factors propels market growth, fostering innovation and driving the development of new products tailored to meet evolving consumer preferences and demands.
To learn more about this report, View Report Sample
The market encompasses a range of products including Eyeshadow, Eyeliner, and Mascara. These cosmetics are formulated with various ingredients such as Water, Emulsifiers, Moisturizers, Thickeners, Fragrances, Colors, and may offer Subtle shades or Bold shades. In recent years, there has been significant Market Development in the sector, driven by factors like increasing Disposable Income, Ease of Use, and Ease of Availability in Developing Economies. The trend towards Innovation and Product Development has led to the creation of Waterproof and Mineral Based products. Influencer Culture and Celebrity Endorsements have also played a role in market growth. Additionally, there is a rising demand for Vegan Products, which are now widely available through Online Retail and E-commerce platforms. Overall, the market continues to evolve, offering consumers a diverse range of formats and options in the Beauty and Fashion industry. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing working women population is notably driving the market growth. The global market for eye makeup lines has experienced substantial growth due to increasing consumer interest in personal appearance and health. Cosmetic companies have responded by introducing innovative, effective, and safer products to cater to this consumer base. Millennials, in particular, are driving market growth with their technology-driven lifestyle and affinity for new fashion trends. Market segmentation includes eyebrow enhancers, organic and conventional options, and price points ranging from economy to premium.
Moreover, consumers' preferences extend beyond eye makeup, encompassing packaged meals, drinks, personal care, home care, frozen sweets, ice cream, essentials, health food drinks, and gourmet goods. Hence, as the number of working women increased, their purchasing power boosted the demand for eye makeup products, which, in turn, will boost the market growth during the forecast period.
Growing preference for online shopping is an emerging trend in market growth. The market for eye makeup lines has experienced substantial growth due to the proliferation of online distribution channels. Cosmetic companies have expanded their reach to a broader consumer base through e-commerce platforms, enabling consumers to compare and gather information about various eye makeup offerings. The market's expansion is driven by the increasing number of online shopping portals and the widespread use of smartphones. Market segmentation includes eyebrow enhancers, organic, and conventional products, catering to various consumer preferences and behaviors.
Further, online retailers, such as eBay Inc. and Amazon.com Inc., dominate the sector for face makeup sales. The online retail format's share in overall retail sales is projected to grow significantly during the forecast period, as consumers increasingly opt for the convenience and accessibility of online shopping for personal care essentials, including eye makeup, as well as other product categories such as packaged meals, drinks, health food drinks, gourmet goods, and home care. Thus, it is anticipated that during the forecast period, such factors will spur the growth of the market.
Logistics issues in the cosmetics industry is a major challenge impeding market growth. In the dynamic cosmetics industry, eye makeup lines hold a significant market share among consumers. Cosmetic companies persistently introduce new trends and collaborate with celebrities to cater to this consumer base. Understanding consumer behavior and market growth is crucial for market segmentation. Eye makeup products range from eyebrow enhancers to various organic and conventional options, catering to diverse economic segments from economy to premium.
Moreover, effective logistics management is essential for the timely delivery of these perishable and temperature-sensitive items. Warehouse management plays a pivotal role in the cosmetics sector, ensuring the proper storage of eye makeup products alongside other personal care, home care, frozen sweets, ice cream, essentials, health food drinks, gourmet goods, and packaged meals or drinks. Hence, such factors will hinder the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovatorâs stage to the laggardâs stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Anastasia Beverly Hills LLC - The company offers products such as eye makeup, face makeup, lip makeup, makeup brushes, and eyebrow makeup. The key offerings of the company include eye makeup products such as volumizing mascara, eyeshadow singles, soft glam eyeshadow palette, liquid liner, and dark side waterproof eyeliner.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. The market is dominated by the offline segment, with convenience stores, specialty stores, and mass merchandisers being the primary distribution channels. The retail industry's growth and the availability of a wide product range are key factors driving sales in these channels. In the beauty and fashion industry, consumer preferences for eye makeup products continue to evolve, influenced by celebrity culture, influencer marketing, and ongoing innovation.
Get a glance at the market contribution of various segments View the PDF Sample
The offline segment was valued at USD 9.95 billion in 2018. Specialty stores offer a curated selection of brands, while convenience stores provide easy access to essential eye makeup items. Online retail stores, including e commerce platforms, have also gained popularity due to their convenience and access to a vast array of products, including vegan options, collaborations, and celebrity endorsements. Consumer purchasing decisions are influenced by tutorials, product suggestions, and the latest trends in textures, styles, and eyebrow products. Partnerships with famous people, such as actresses, artists, and influencers, further boost sales. Overall, the market is characterized by ongoing experimentation, with new product developments, collaborations, and celebrity endorsements driving growth. Hence, all such factors will boost the offline segment of the market during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
APAC is estimated to contribute 46% to the growth of the global market during the forecast period. Technavioâs analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is the largest global segment, driven by the growing e-commerce industry and traditional retail stores. Convenience stores, specialty stores, and online retail stores cater to the rising demand for beauty and fashion products in the region. Disposable income growth, particularly among the young working population, presents opportunities for market expansion. Key factors fueling this growth include the increasing middle-class population, rising demand for innovative products, and growing premiumization.
Additionally, companies employ various strategies, such as social media advertising, celebrity endorsements, and collaborations, to reach consumers. Influencer culture, vegan products, and ongoing innovation are key trends shaping the market. Consumer preferences for textures, styles, and eyebrow products continue to evolve, with influences from fashion shows, beauty pageants, red carpet occasions, and celebrity culture. Makeup artists, tutorials, and product suggestions shape consumer purchasing decisions. Partnerships with famous people, including actresses, artists, and influencers, further boost market growth. Hence, such factors will boost market growth during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2023 for the following segments.
The market is a significant segment of the global Cosmetics industry. With the increasing trend of minimalist and natural looks, products have gained immense popularity. These include Eye Shadows, Eyeliners, Mascaras, Eyebrows Products, and Primers. Brands like Maybelline, L'Oreal, Estee Lauder, and MAC offer a wide range of Eye Makeup products, catering to various consumer preferences. Eyeshadows come in various textures, shades, and finishes, allowing consumers to create different looks. Eyeliners, available in pencils, liquids, and gels, help define and accentuate the eyes. Natural and organic products, rich in antioxidants and derived from flowers, are increasingly popular in the cosmetics industry for their health benefits and sustainable appeal.
Additionally, mascaras, an essential part of every makeup routine, lengthen, curl, and volumize lashes. Eyebrows products, such as pencils, gels, and powders, help shape and fill in sparse areas. Marketing strategies for Eye Makeup include influencer collaborations, social media campaigns, and product innovation. Brands focus on creating long-lasting, smudge-proof, and easy-to-apply products to cater to the modern consumer's needs. Additionally, the use of natural and organic ingredients has become a key trend in the market.
Market Scope |
|
Report Coverage |
Details |
Page number |
178 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.18% |
Market growth 2024-2028 |
USD 7.67 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.28 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 46% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amway Corp., Anastasia Beverly Hills LLC, Chanel Ltd., Colorbar Cosmetics Pvt. Ltd., Cosmetic Manufacturers Aust. Pty Ltd., DIC Corp., FORMA BRANDS LLC, Iredale Cosmetics Inc., LOreal SA, LVMH Group., Manash Lifestyle Pvt. Ltd., Mary Kay Inc., Natura and Co Holding SA, Oriflame Cosmetics S.A., Revlon Inc., Revolution Beauty Ltd., RMS Beauty LLC, Shiseido Co. Ltd., The Estee Lauder Companies Inc., and Unilever PLC |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.