Female Sex Toys Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2023-2027

Female Sex Toys Market Forecast 2023-2027

The female sex toys market size is forecast to increase by USD 20.79 billion at a CAGR of 13.24% between 2022 and 2027. The market is experiencing notable growth driven by factors such as the expanding LGBT population in developed regions and rising sexual wellness initiatives. Crowdfunding campaigns are also playing a significant role in fueling market growth. Moreover, there's a surging demand for remote-controlled female sex toys, reflecting evolving consumer preferences towards innovative and technologically advanced products in the industry. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Female Sex Toys Market During the Forecast Period?

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The market is witnessing remarkable innovation, with a diverse range of products catering to various needs and preferences. From romantic toys to cutting-edge automated devices, the market offers solutions for both pleasure and potential medical benefits. Advanced technology, including remotely connected devices and augmented reality, is transforming the industry, providing immersive experiences and enhanced self-care options. Additionally, the market includes a variety of personal massagers, flashlights, blindfolds, and handcuffs, reflecting the growing demand for diverse and adventurous sexual experiences.

Market Dynamics and Customer Landscape

In developing economies and beyond, the market caters to diverse communities, including the LGBTQ+ and women. With liberalization and social media shaping pop culture, manufacturers adhere to evolving manufacturing regulations while offering female-centric products like vibrators, dildos, and e-stimulators. Innovations like Bluetooth vibrators and luxury love toys blend cutting-edge technology with personal pleasure, providing medical benefits for menopausal symptoms and other sexual problems. From immersive entertainment to augmented reality, remotely connected devices and robots redefine self-care. Flashlights, blindfolds, and handcuffs offer versatile experiences, reflecting the market's commitment to inclusive and innovative sexual wellness products. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The global market for female sex toys is projected to experience substantial growth, primarily driven by an increase in sexual wellness initiatives implemented by various companies and organizations. These initiatives aim to promote awareness about the importance of sexual health by using female sex toys. Sexual health encompasses avoiding diseases and preventing infections. For example, in 2019, the sexual health promotion team at Derbyshire Community Health Services (DCHS) focused on delivering sexual health campaigns throughout the UK to raise awareness about sexual health issues and offer effective solutions. These campaigns also encourage safe sex practices.

Additionally, some companies offering female sex toys are turning to crowdfunding campaigns to launch new versions of their products. These sexual wellness and awareness initiatives, as well as crowdfunding campaigns, can motivate individuals to use sex toys, thus driving the growth of the market.

Significant Market Trends

A growing preference for customized female sex toys is the primary trend in the market. companies that operate in the market have started offering customized and custom-made products to end-users due to their expectations related to the performance and durability of female sex toys and their need for various functions. Customized versions of female sex toys address the different needs of end-users.

Companies also allow end-users to customize their female sex toys online. For instance, Wobbling Willy, a female sex toy manufacturer, offers customized sex toys online. The company allows end-users to engrave faces on products. The company's sex toys are made of body-safe silicone. The ones offered in the Leaf collection are featured with a custom Power Bullet, which allows end-users to customize vibrations.

The availability of customized female sex toys will increase the sales of such models and enable companies to gain a competitive advantage, which will drive the growth of the market during the forecast period.

Major Market Challenge

The primary obstacle hindering the growth of the market is the dearth of advertising prospects. Advertising and marketing are crucial factors that boost sales for all products. However, advertising campaigns and advertisements for female sex toys from various brands are being rejected by government authorities across the world. Promotion of these has led to legal actions in some countries. For instance, in the UAE, a man was jailed for promoting sales on social media networks. Additionally, companies find it challenging to obtain approvals from social media companies to advertise their female sex toys as these companies have stringent standards for promoting such products. These restrictions make it difficult for companies such as Dame and Unbound Shop to advertise their female sex toys, adversely affecting their promotional opportunities and hampering the growth of the market.

Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Market Segmentation

This market report extensively covers market segmentation by distribution channel (online stores, retail outlets, and speciality stores), type (vibrators, rubber penises, and others), and geography (APAC, Europe, North America, South America, and Middle East and Africa). In the distribution channel segment of the market, various factors shape the distribution landscape, including evolving societal norms, technological advancements, and regulatory frameworks. With the rise of self-isolation practices and an increased focus on sexual wellness, the demand for female-centric products has surged, especially in developing economies where liberalization efforts are underway. The LGBTQ+ community also drives demand for inclusive and diverse offerings. Manufacturers adhere to stringent manufacturing regulations to ensure product safety and quality. Distribution channels cater to a wide range of preferences, from traditional outlets to online platforms, offering a discreet and convenient shopping experience. Products such as dildos, e-stimulators, Bluetooth vibrators, and luxury love toys are among the popular choices, reflecting the growing acceptance and integration of sexual wellness products into mainstream culture.

By Distribution Channel

The market share growth of the online stores segment will be significant during the forecast period. Online stores are a popular distribution channel for selling female sex toys. The purchase of these through online stores offers many benefits to end-users. They can view, select, and place orders through online portals without revealing their identity. It also helps them compare the female sex toys of various brands and make purchases conveniently. These benefits associated with purchasing female sex toys online can contribute to an increase in the number of buyers, which will subsequently drive the growth of the market during the forecast period.

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The online stores segment was valued at USD 7.16 billion in 2017 and continued to grow until 2021. Technological advancement is another reason that will boost the sales of female sex toy-related products during the forecast period. As people are separated from their respective partners due to the physical distancing measures put in place, they are inclined toward the use of app-enabled and remote toy control products. We-Vibe is the first company to offer an app-enabled product, the we-connect app. Kiiroo is another company that offers virtual reality-based products on the market.

Key Regions

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APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

LELOi, Reckitt Benckiser, Church and Dwight, and Tenga are some of the prominent companies that offer female sex toys in APAC. Similarly, A.S. Watson Group (Watson) and Guardian are among the retail stores that offer female sex toys in the region. They are also available at a few duty-free shops in airports. For instance, LELOi female sex toys are available in Changi Airport (Singapore) duty-free shops. Some companies are expanding their distribution capacity in APAC through acquisitions. Such acquisitions of online retailers will allow companies to increase their sales and customer base in APAC during the forecast period. Moreover, China is a manufacturing hub for low-cost sex toys. The increasing number of adult exhibitions in the country will contribute to market growth. APAC is expected to offer immense market opportunities for the growth of the market during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Bijoux Indiscrets SL - The company offers Female Sex Toys such as Aloe Vera Water-Based Lubricant, AMI 3 STEP KEGEL SET, BAD DAY KILLER, and others as its key offerings. The company is primarily engaged in the retail sale of specialized lines of merchandise, such as art supplies, orthopedic and artificial limbs, rubber stamps, pets, religious goods, and monuments and tombstones.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Happy Valley Toys
• Holistic Wisdom Inc
• Hot Octopuss Ltd
• JIMMYJANE
• LELOi AB
• Lovehoney Group Ltd.
• Minna Life Inc
• Mr. Wills House of Thrills
• PinkCherry
• Sainsburys Group
• Tantus Inc.
• TENGA Co. Ltd.
• Unbound Shop
• Vibease Pte Ltd
• WeVibe

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market reflects shifting societal attitudes and emerging trends, especially in developing economies where liberalization has led to greater acceptance of sexual wellness products. With a focus on inclusivity, the market caters to diverse demographics, including the LGBTQ+ community and women, offering a wide range of products such as dildos, E-stimulators, and Bluetooth vibrators. Manufacturers also recognize the unique needs of women, developing female-centric products that address sexual pleasure and health. Additionally, there's a growing demand for luxury love toys and romantic toys, reflecting changing attitudes towards intimacy and self-expression. These products not only provide enjoyment but also offer potential medical benefits, aiding in alleviating menopausal symptoms and certain neurological conditions, underscoring the multifaceted nature of the market.

The market is at the forefront of innovation, influenced by trends in pop culture and advancements in cutting-edge technology. Manufacturers navigate stringent manufacturing regulations while catering to evolving preferences, offering a variety of products, including automated toys and male-centric products. With the integration of virtual gadgets and remotely connected devices, consumers experience immersive entertainment and enhanced pleasure. Emerging technologies like blockchain and augmented reality are reshaping the market, ensuring privacy and security in transactions. In an era where self-care and self-isolation are prioritized, personal massagers and intimate accessories like flashlights, blindfolds, and handcuffs provide avenues for exploration and relaxation. The market continues to evolve, driven by the fusion of technology, innovation, and the pursuit of sexual wellness.

The market addresses a spectrum of needs, including solutions for sexual problems and indulgence in intimate pleasures. With the integration of robots and blockchain technology, consumers experience heightened connectivity and security in their exploration of pleasure. Amidst times of self-isolation, the market provides avenues for self-discovery and satisfaction, offering a diverse range of products from bondage items to personal lubricants and toy cleaning wipes. Innovations like air pulsing arousers redefine pleasure experiences, while toy cleaners ensure hygiene and safety. The market's accessibility is further enhanced through various e-commerce platforms and availability at mass merchandisers, facilitating discreet and convenient purchases. As the market continues to evolve, it remains committed to providing inclusive and empowering experiences for individuals worldwide.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook 
  • Online stores
  • Retail outlets
  • Specialty stores

• Type Outlook 
  • Vibrators
  • Rubber penises
  • Others

• Region Outlook 
  • APAC
    • China
    • India
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • North America
    • The U.S.
    • Canada
  • South America
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Scope
Report Coverage	Details
Page number	156
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 13.24%
Market growth 2023-2027	USD 20.79 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	11.09
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 45%
Key countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Bad Dragon Enterprises Inc, Bijoux Indiscrets SL, BMS Factory, Crave Innovations, Dame Products Inc., Happy Valley Toys, Holistic Wisdom Inc, Hot Octopuss Ltd, JIMMYJANE, LELOi AB, Lovehoney Group Ltd., Minna Life Inc, Mr. Wills House of Thrills, PinkCherry, Sainsburys Group, Tantus Inc., TENGA Co. Ltd., Unbound Shop, Vibease Pte Ltd, and WeVibe
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth analysis across APAC, Europe, North America, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of the market companies

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