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The sex toys market is projected to increase by USD 21,046.4 million. The market is estimated to grow at a CAGR of 11.18% between 2022 and 2027. In 2017 the market size was USD 18,623.20 million.
This sex toys market report extensively covers market segmentation by distribution channel (online stores, retail outlets, and specialty stores), product (adult vibrators, dildos, erection rings, sex dolls, and others), and geography (North America, APAC, Europe, South America, and Middle east and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. The most popular distribution channel is the online stores. This is because most consumers prefer to buy products from such channels rather than physical store visits. Factors that are boosting segment growth are the privacy of customers while purchasing, the scope for online chats and discussions, and the easy availability of product reviews or product recommendations.
The market is primarily driven by the growing demand for remote-controlled sex toys. Vendors in the market are emphasizing on enhancing the end-user's sexual experience by offering products with additional features. Hence, advanced features such as Bluetooth and Wi-Fi connectivity are being incorporated into sex toys. Furthermore, to address distance-related issues, market players are developing products specifically for females that can be controlled by a remote. These sex toys can be controlled from both short and long distances. The products that are used for long distances are mostly operated through the internet, and vendors have developed apps specifically to control such toys. For example, the Sync remote-control sex toy, offered by We-Vibe, a brand of Wow Tech International, can be controlled from any distance, either short or long. The toy is controlled through the We-Connect app. This app helps the end-users use the product without using their hands. Therefore, the availability of sex toys with advanced features may encourage more people to purchase such models, which will drive the growth of the global market during the forecast period.
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Expansions and promotions by vendors through various strategies are key trends, and fluctuating raw material price is a major challenge. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Growing awareness of the health benefits of sex toys is an emerging trend in the market growth. Various researchers and sex educators are highlighting the positive side of using sex toys in therapy. The popularity of sex toys among people is increasing due to their health benefits. Women tend to opt for sex toys to maintain the flexibility of their vaginal tissues, especially after childbirth. Other factors like vaginal dryness, atrophy, which can lead to painful sex, and vulval pain conditions such as vulvodynia, can be prevented with the help of sex toys. Similarly, men also enjoy a lot of health benefits from such products. For example, men experiencing erectile dysfunction can be provided with a range of options to achieve orgasms through sex toys.
Furthermore, as activities related to sex help to release endorphins in the body, sex toys can, therefore, help in reducing stress and anxiety. Therefore, the growing awareness about the health benefits of sex toys among people will drive the growth of the global market during the forecast period.
Potential health risks associated with using sex toys will impede the market growth. Vaginal sex toys give rise to high risks of vaginal infections. Sex toys are required to be cleaned with water before usage. If they are not waterproof, they must be cleaned with alcohol to maintain hygiene. Sex toys that are not clean can cause sexually transmitted infections (STIs) such as chlamydia, syphilis, herpes, and bacterial vaginosis. Moreover, penetrative sex toys must not be used if there are any cuts, sores, or bleeding around the vagina, anus, or penis. This may cause blood-borne infections such as HIV and hepatitis B and C.
Furthermore, itchiness and rashes can be caused by the chemicals that are generally used to fabricate sex toys such as plastic, vinyl, and rubber. Additionally, raw materials such as Bisphenol A and phthalates that are considered carcinogens are found in sex toys. They can develop various hormone-related and infertility issues, along with issues like breast cancer. Therefore, such factors can hinder the growth of the global sex toys market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Sex Toys Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The sex toys market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market for adult vibrators is growing with respect to market size as well as product offerings. Major vendors and various startups have launched innovative products. To gain a competitive edge, vendors have diversified their offerings based on technology, product type, size and shape, and product packaging. This is one of the major driving factors of segment growth. To meet an individual's specific demand, the market has several kinds of products which differ in shape and size. Moreover, owing to its various sexual and health benefits, many gynecologists and therapists are suggesting sex toys. This drives the growth of the sex toys market. Therefore, such factors will drive segment growth during the forecast period.
The market share growth by the online stores segment will be significant during the forecast period. As the global market for sex toys is not equally spread across geographies, online stores play a major role in increasing the sales of the products, thereby, expanding the global market.
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The online stores segment was valued at USD 9,788.35 million in 2017 and continued to grow until 2021. There are numerous benefits that online stores provide to customers. They help customers select and compare products based on online customer reviews. This helps the customers choose the best product. These factors have increased the purchase of sex toys from online stores and are contributing to market growth. Companies are also increasing their web presence by offering products through their websites. For example, WOW Tech International GmbH offers products such as Pleasure Air Technology of Womanizer brand through its company website. Moreover, online channels provide privacy to customers along with convenience. These two factors will play a major role in increasing online penetration. Such factors will, therefore, drive segment growth during the forecast period.
Get a glance at the market share of various regions View PDF Sample
APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to vendors is North America. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The US was the leading nation in North America, which made up a sizeable portion of the market's revenue in 2022. The availability of numerous vendors in the US, rising disposable income, shifting consumer attitudes toward sex toys, and the existence of both online and brick-and-mortar retail channels are all driving up demand for these products and fueling the expansion of the market in the region.
The COVID-19 pandemic accelerated the market's growth owing to the demand for sex toys during the pandemic. Additionally, the retailers in the region enable customers to quickly shop for all varieties of sex toys, including self-pleasure ones. Furthermore, as more people become aware of sexual health issues, there will be a continued increase in the demand for sex toys in the area. Such factors will drive the growth of the sex toys market in this region during the forecast period.
The sex toys market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Sex Toys Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.18% |
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Market growth 2023-2027 |
USD 21,046.4 million |
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Market structure |
USD Fragmented |
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YoY growth 2022-2023(%) |
10.56 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key countries |
US, Mexico, China, Russia, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adam and Eve Stores, Bad Dragon Enterprises Inc., Beate Uhse Group BV, BMS Factory, Church and Dwight Co. Inc., Cliq Ltd., Doc Johnson Enterprises, FUN FACTORY GmbH, JIMMYJANE, LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Pipedream Products LLC, Reckitt Benckiser Group PLC, Rocks Off Ltd., Tantus Inc., TENGA Co. Ltd., The Aneros Co., VIBRATEX Inc., and WOW Tech International GmbH |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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