Global Spirit-based RTD Mixes Market 2017-2021

Global outlook of the spirit-based RTD mixes market

Technavio’s market research analysts predict the global spirit-based RTD mixes market to grow steadily during the forecast period and post a CAGR of more than 7% by 2021. This industry research report identifies the introduction of new flavors in RTD drinks to be one of the major factors that will have a positive impact on the growth of this market in the coming years. To cater to the changing demands of the consumers, players in the market are introducing new and innovative flavors which will also help them gain a competitive edge over other players. For instance, Kenya Breweries recently launched a new RTD alcoholic beverage under the Smirnoff brand that is flavored with ginseng. Similarly, R&D company Comax Flavors has also developed a new flavor, pineberry, for alcoholic beverages which is expected to become a mainstream flavor choice for consumers during the forecast period.

This market research and analysis estimates that in terms of geographical regions, APAC will be the major revenue contributor to the market throughout the predicted period. The constant demand for spirit-based ready to drink alcohol mixes is several countries in the region, especially India, China, and Japan, will be a major factor fueling market growth. Additionally, increased marketing investments from vendors towards promoting their products and enhancing their distribution capabilities will also drive the growth of the market in this region.

Competitive landscape and key vendors

Characterized by the presence of numerous small and large vendors, the market appears to be highly fragmented. Since all alcohol beverage manufacturers compete to gain significant market shares, the market’s competitive environment is intense. Product pricing, quality, innovation, reputation, and distribution are some of the major factors the vendors usually compete on. The increasing competition among manufacturers will compel companies to reduce their product prices, which will negatively affect their profit margins. To survive and succeed in this competitive environment, the vendors have the need to distinguish their product and service offerings through a clear and unique value proposition.

Some of the leading vendors in the market are -

• Bacardi Limited
• Beam Suntory
• Diageo
• Gruppo Campari
• Pernod Ricard

The other prominent vendors in the market are Asahi Breweries, Beverage Brands, Distell, Halewood International, LA Martiniquaise, Mark Anthony Group, and Radico Khaitan.

Segmentation by product and analysis of the spirit-based RTD mixes market

• Dark spirit-based RTD mixes
• Light spirit-based RTD mixes

During 2016, the dark spirit-based RTD mixes segment accounted for the major shares and dominated the market. These mixes contain dark rum, Scotch, and, Bourbon whiskey as the base. The increase in off-trade consumption of dark spirit-based RTD mixes will contribute significantly to the growth of the market. It has been observed that the demand for dark spirit-based RTD mixes is higher during winter. As a result, the anticipation of a much colder winter in countries in the APAC during the forecast period, will also significantly boost the market’s growth prospects in this segment.

Segmentation by distribution channel and analysis of the spirit-based RTD mixes market

• Supermarkets and hypermarkets
• On-trade
• Specialist retailers
• Convenience stores

According to this market research and analysis, the supermarkets and hypermarkets segment dominated the spirit-based RTD mixes market during 2016. Due to the rising popularity of pub culture and the increased indulgence in alcohol, the on-trade segment that includes restaurants, pubs, bars, and hotels also accounted for a considerable share of the overall market.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global spirit-based RTD mixes market?
• What are the key market trends impacting the growth of the global spirit-based RTD mixes market?
• What are the challenges to market growth?
• Who are the key vendors in the global spirit-based RTD mixes market?
• What are the market opportunities and threats faced by the vendors in the global spirit-based RTD mixes market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global spirit-based RTD mixes market?

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Related reports

• Global Alcoholic Drinks Market 2016-2020
• Global Alcoholic Ingredients Market 2016-2020
• Global Specialty Spirits Market 2016-2020