Global Anti-counterfeit Packaging in Consumer Goods Market 2017-2021

Overview of the global anti-counterfeit packaging in consumer goods market

This market study identifies the rise in implementation of traceability systems as one of the primary growth factors for the anti-counterfeit packaging in consumer goods market. The manufacturers have implemented traceability systems that provide a trail of information in the supply chain. The systems ensure product safety and efficiency and enable the producers to identify and locate potentially faulty items that could be hazardous to customers and remove them. The rising consumer preference for traceability certificate and labeled-information is influencing the vendors to implement traceability systems. Technavio's market research analysts estimate this market to grow steadily at a CAGR of around 18% by 2021.

The adoption of the chipless RFID technology is identified as one of the key trends behind the growth of the anti-counterfeit packaging in consumer goods market. Radio-frequency identification (RFID) is an anti-counterfeit tool that provides a combination of protective functions such as traceability and authentication. Chipless RFID makes use of radio-frequency (RF) energy to communicate data and this technology is primarily used in the alcohol industry. This enables the installation of a built-in RFID tag in the cap of each bottle of liquor and quickens the automation of the business process and improves the accuracy of the operation.

Competitive landscape and key vendors

The anti-counterfeit packaging in consumer goods market is highly fragmented due to the presence of several international, regional, and local vendors competing based on cost. The international players dominate the market in terms of features, quality, and range of offerings. The market offers huge growth potential and scope for innovations and the large counterfeit packaging manufacturers will focus on consolidating their position in the anti-counterfeit packaging technologies market through M&As.

The leading vendors in the market are -

• AlpVision
• Alien Technology
• Avery Dennison
• SICPA
• Zebra

The other prominent vendors in the market are Advanced Track & Trace, Advanced Traceability Solutions, Angstrom Technologies, Applied DNA Sciences, Atlantic Zeiser, Authentix, CFC International, Colorcon, Digimarc, EM Microelectronic, Essentra, Everest Holovisions, Flint Group, Honeywell, Impinj, Ingenia Technology, International Ink, MarkMonitor, MicroTag Temed, Morpho, NovaVision, OpSec Security, Prooftag, ScanSource, Schreiner ProSecure, SCT International, Sekuworks, SMARTRAC, Sun Chemical, Systech, TAGSYS, TraceLink, TruTag Technologies, UPM Raflatac, Verance, Verayo, WISeKey, and YottaMark.

Segmentation by technology and analysis of the anti-counterfeit packaging in consumer goods market

• Authentication
• Traceability

Technological innovations in this market increase consumer trust on the authentication technology. The increasing demand for food, the growing food industry, technological innovations, and the growing consumer awareness regarding the authenticity and originality of the food, will contribute to the growth of the anti-counterfeit packaging technologies market in the authentication segment.

Geographical segmentation and analysis of the anti-counterfeit packaging in consumer goods market

• Americas
• APAC
• EMEA

The Americas is witnessing the expansion of the food, beverages, and cosmetics industries. This is identified to be one of the major factors that will influence the demand for anti-counterfeit packaging solutions in this region to protect consumer health and wellness.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global anti-counterfeit packaging in consumer goods market?
• What are the key market trends impacting the growth of the global anti-counterfeit packaging in consumer goods market?
• What are the challenges to market growth?
• Who are the key vendors in the global anti-counterfeit packaging in consumer goods market?
• What are the market opportunities and threats faced by the vendors in the global anti-counterfeit packaging in consumer goods market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global anti-counterfeit packaging in consumer goods market?

Technavio also offers customization on reports based on specific client requirement.

The upcoming report for the global anti-counterfeit packaging in the consumer goods market is an integral part of the transportation and logistics industry. Technavio offers a wide collection of research reports by collecting data and insights from vendors, manufacturers, service providers, and end users, and also provides an accurate forecast for the markets in the packaging sector. The upcoming report on the global anti-counterfeit packaging in consumer goods market also collects data and insights pertaining to the various geographic region to give a segregated view into markets in various geographic regions.

Research analyst at Technavio engage in exhaustive qualitative and quantitative research methodologies by taking into account market size and market share to process data using multiple statistical models. This approach along with vendor analysis, expert opinions, and consumer survey accounts for providing an accurate market landscape which helps the client making informed business decisions. The upcoming report on the global anti-counterfeit packaging in the consumer goods market also covers some of the vendors competing in this market, including players like Alien Technology, Alpvision, Avery Dennison, SICPA, and Zebra Technologies.

The upcoming report for global anti-counterfeit packaging in the consumer goods market also analyzes the market's growth potential by considering multiple variables such as current market size, demand-supply fluctuations, major geographic markets, emerging trends, as well as opportunities and challenges faced by the industry. Technavio also provides deep-dive market assessments into the sectors such as logistics and warehouse and storage.