Global Packaged Food Traceability Market 2016-2020

  • Published: Sep 2016
  • Pages: 71
  • SKU: IRTNTR9861

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This market research report identifies players like Cognex, Datalogic, Honeywell, Impinj, and Zebra to be the key vendors in the global packaged food traceability market. This research report also presents a detailed segmentation of the market by end-user (frozen food, fresh food, dairy product, beverage, and others), by technology (barcodes, RFID, GPS, infrared, and biometrics), and by geography (the Americas, APAC, and EMEA).

Global outlook of the packaged food traceability market

Technavio’s market research analyst predicts the global packaged food traceability market to grow at a CAGR of around 8% between 2016 and 2020.  There is a growing need for food traceability for public safety due to the rising incidences of food contamination, adulteration, and fraud business to risk management. Traceability is increasingly becoming a norm for all food producers across the globe owing to consumer protection, food safety, and for the management of reputational risks and liability. Food traceability systems help to track the goods in inventory, minimize costs, and refill the stock regularly. Also, these systems help food manufacturers to maintain the quality and consistency of food products and also help in reducing the wastage of food and in preventing food-borne diseases. The growing use of radio frequency identification (RFID) devices for inventory management is one of the latest developments in the market, where the vendors are integrating the technologically advanced RFID devices with Wi-Fi and real-time location technologies to keep track of their products which are attached with RFID tags.

The Americas dominated the market during 2015 and accounted for more than 41% of the total market revenue. The food traceability market in the US is a major revenue contributor to the market in this region as it focuses primarily on barrier properties. With the recent push toward food sustainability, the vendors are emphasizing on product innovations in terms of freshness, quality, food safety inspection, and price. The increase in the demand for packaged food in the region will be a major factor, contributing to the growth of the overall market.

Competitive landscape and key vendors

The global food traceability market is highly fragmented due to the presence of a vast number of vendors. Several vendors in the market are collaborating with software and hardware suppliers to develop technologically advanced products. The growing focus on R&D will help vendors introduce RFIDs that are increasingly cost-effective as well as secure in application. Intense competition prevails in the market which has led to further consolidation, wherein the smaller vendors are being acquired by or are being merged with the major players. The market will also witness the influx of private labels in the market during the forecast period.

Leading vendors in the market are -

  • Cognex
  • Datalogic
  • Honeywell
  • Impinj
  • Zebra

Other prominent vendors in the packaged food traceability market include Alien Technology, Avery Dennison, Bar Code Integrators, Carlisle Technology, Merit-Trax Technologies, SATO VICINITY, SMARTRAC, Thinfilm, Tyco, and Denso.

Segmentation by end-user and analysis of the packaged food traceability market

  • Frozen food
  • Fresh food
  • Dairy product
  • Beverage

The frozen food traceability segment will continue to dominate the market over the predicted period and is likely to occupy more than 38% of the total market share. Frozen food products include frozen ready meal, frozen meat, frozen seafood, frozen fruits, and other frozen products. The use of traceability technologies like RFID helps to maximize the operational efficiency and minimize expenses through automatic data collection, assurance of data dependencies, and superior stock visibility. Frozen food producers are increasingly using RFID tags to pallets to monitor temperatures during shipment and storage.

Segmentation by technology and analysis of the packaged food traceability market

  • Barcodes
  • RFID
  • GPS
  • Infrared
  • Biometrics

Occupying around 54% of the total market share, the barcode segment dominated the market during 2015. However, the high penetration of RFID and sensors will restrict the growth of this segment in the coming years. The increased popularity of 3D barcode scanners, RFID technology, and penetration in the retail applications are anticipated to fuel the market growth over the forecast period. The market will witness more applications of RFID as it can be read 100 times faster than barcodes, and enables more efficient throughput of products and cargo vehicles. With growing preference for RFID applications among food retailers, manufacturers, and distributors, the RFID segment is likely to register a growth rate of more than 19% during the predicted period.

 Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global packaged food traceability market?
  • What are the key market trends impacting the growth of the global packaged food traceability market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global packaged food traceability market?
  • What are the market opportunities and threats faced by the vendors in the global packaged food traceability market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global packaged food traceability market?

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Owing to the high outbreaks of foodborne diseases across the globe, the food production and distribution systems have become more interdependent, integrated, and globalized to ensure food quality and safety. Several organizations are focusing on tracking food consistently and efficiently from the point of origin to the point of consumption.  The traceability systems improve supply-side management and increase safety and quality control for the packaged foods that are difficult to detect for consumers. Also, food traceability includes lower-cost distribution systems, reduced recall expenses, and expanded sales of high-value products across the overall food supply chain.

The report, global packaged food traceability market, is part of Technavio’s transportation and logistics research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as logistics, packaging, transportation and distribution, and warehouse and storage. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation  by end user

  • Global food traceability market by end user
  • Global frozen food traceability market
  • Global fresh food traceability market
  • Global dairy food traceability market
  • Global beverages traceability market
  • Global packaged food traceability market by other food products

PART 07: Market segmentation by technology

  • Market overview

PART 08: Geographical segmentation

  • Global packaged food traceability market by geography
  • Packaged food traceability market in Americas
  • Packaged food traceability market in APAC
  • Packaged food traceability market in EMEA

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 15: Key vendor analysis

  • Cognex
  • Datalogic
  • Honeywell International
  • Impinj
  • Zebra Technologies

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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