Global Automotive Heated Wiper Blade System Aftermarket 2016-2020

Overview of the global heated wiper blade system aftermarket

Market research analysts at Technavio predict that due to the high demand for windshield heating solutions in North America, Western Europe, and Russia, the global heated wiper blade system aftermarket will grow steadily and post a CAGR of almost 14% by 2020. This market research analysis identifies the shift of original equipment manufacturers (OEMs) toward windshield cleaning technologies as one of the primary growth factors for the heated windshield wipers market. The deployment of technologies such as the advanced driver assistance systems (ADAS) has resulted in intensifying the already competitive automotive industry. The growing awareness on safety technologies among end-users and the implementation of higher safety standards by safety organizations across the globe, induce OEMs to integrate their automobiles with advanced systems. Several OEMs are now offering advanced windshield cleaning systems that are designed to keep windshields clean at all times. For instance, European automakers such as Mercedes-Benz, Audi, and BMW are offering winter wiper blades as product differentiators in their premium vehicles. This will compel players in the aftermarket to focus on increasing their product portfolio, which will induce more automakers to incorporate heated wiper blade systems in their vehicles. This will result in increasing the visibility and awareness of the safety benefits of these systems among customers, which will consequently aid in the growth of the market.

The development of new all-weather proof wiper blade technology will be one of the major trends that will gain traction in the heated windshield wiper blades market. The market’s growth prospects will induce automotive component designers to develop wiper blade systems that have a quicker response time and provide streak-free visibility during extreme weather conditions. Automotive component manufacturers have already started incorporating their core technology in winter windshield wiper systems. For instance, the heated wiper blade system developed by one of the leading vendors consists of heated fluid within the blade frame and is released to provide a clear and streak-free view of the road ahead, especially in extreme conditions where windshields are covered with frozen ice.  

Competitive landscape and key vendors

The heated wipers market is characterized by a number of players mainly concentrated in the American and European markets and Russia and appears to be fragmented. Though the American market is dominated by players in the US and Canada, the local players also play a major role due to their understanding of the local market and the distribution channels in the aftermarket segment. The improving supply chain and distribution network will intensify the competition among vendors. Moreover, the market’s growth potential will attract several new OEMs to enter the market, which will also intensify the competition among heated wiper blade manufactures in these regions.

The leading vendors in the market are -

• Tinsin
• BeRoadSmart
• ThermalBlade
• Heat and Clean
• Everblades

The other prominent vendor in the market is Heatflexx.

Geographical segmentation and analysis of the heated wiper blade system aftermarket

• Europe and Russia
• North America

This market study estimates that, due to the extreme wintry conditions in the US and Canada and the growth of the automotive market, North America accounted for major shares of the global heated wiper blade system aftermarket during 2015. The presence of numerous players in the aftermarket segment, extreme weather conditions such as snowstorms and hailstorms in the US and the Western part of Canada, and high-volume sales of automobiles, will drive the growth of this aftermarket. As a result, this region will continue to dominate the market in the next four years as well.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global heated wiper blade system aftermarket?
• What are the key market trends impacting the growth of the global heated wiper blade system aftermarket?
• What are the challenges to market growth?
• Who are the key vendors in the global heated wiper blade system aftermarket?
• What are the market opportunities and threats faced by the vendors in the global heated wiper blade system aftermarket?
• Trending factors influencing the market shares of Europe and Russia and North America.
• What are the key outcomes of the five forces analysis of the global heated wiper blade system aftermarket?

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