Technavio's global automotive heated seats market research predicts that the market will grow steadily during the next four years and will post a CAGR of more than 6% by 2020, in terms of units. The increase in demand for luxury cars across the world leads to a rise in demand for the rapid electrification of mechanical components, which is identified to be one of the primary growth factors for this market. Driver comfort remains the prime factor for the growth of the luxury cars segment, where the automotive industry is constantly focusing on developing autonomous vehicles that can be electronically driven by on-board computers. Rapid electrification of has led to the development of complete electric vehicles that are more efficient, environment-friendly, and are as powerful as traditional internal combustion engine vehicles. Aimed at increasing the comfort level of the driver and passengers, heated car seats have become a mandatory accessory in the luxury and electric vehicles segment.
As per our automotive heated seats market research report, Americas will be the major revenue contributor to the market during the predicted period and estimate that this region will account for almost 48% of the total market share. The increase in the adoption of luxury cars in the region and the rise in adoption if LCVs in the US and Mexico will be major factors promoting the growth of the heated seats market.
Competitive landscape and key vendors
Though the global market is characterized by the presence of limited heated seat manufacturers, it also comprises the presence of several local players through the aftermarket in regions such as the US and Europe. The expected entry of several new OEMs will intensify the level of competition among the existing players. One of the key players Gentherm is currently the leading vendor in the global heated seats market and has its presence in both the heataed and climate control seats segment. The company claims that much of their revenue from heated seats comes from the US.
The leading vendors in the market are -
Rostra Precision Controls
Seat Comfort Systems
The other prominent vendors in the market are Altimate Automotive, Automotive Concepts, Heated Seat Kits, I.G. Bauerhin, Kongsberg Automotive, Motormods, and Sargent Cycle Products.
Segmentation by end-users and analysis of the automotive heated seats market
OEMs (original equipment manufacturers)
The OEMs segment consists of both the four wheeler and two wheeler manufacturers who prefer stock fitments from OEMs. Analysts predict that this segment accounted for more than 91% of the total market shares during 2015 and will also dominate the market throughout the forecast period. The estimated growth of the LCV market in the developed and emerging markets is identified to be the primary factor for the growth of this market segment.
Segmentation by vehicle type and analysis of the automotive heated seats market
LCVs (light commercial vehicle)
HCVs (heavy commercial vehicles)
This market study estimates that LCV segment will account for almost 42% of the total share of the market by 2020 and will also dominate the market throughout the forecast period. Factors such as the exponential growth of small businesses in China and the increase in demand for commercial vehicles in developing regions such as India will fuel the growth of this market segment.
Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the global automotive heated seats market?
What are the key market trends impacting the growth of the global automotive heated seats market?
What are the challenges to market growth?
Who are the key vendors in the global automotive heated seats market?
What are the market opportunities and threats faced by the vendors in the global automotive heated seats market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global automotive heated seats market?
Technavio also offers customization on reports based on specific client requirement.
Heated seats have become a standard requirement in almost all luxury vehicles, and are also gaining traction in the mid-segment automobiles segment. The heat seating technology used in vehicles converts electricity into heat and keeps the seats warm inside vehicles. It comprises of components like thermostat, relay, resistor, and heated car seat covers. The growing demand for SUVs across the globe has accelerated the requirement for seat heaters, propelling the manufacturers to come up with such seat heaters that warm almost every part of the seat. Vendors are using advanced technologies such as aluminium extrusion for heated seating. Despite their omnipresence, these seat heaters are not manufactured as per any mandatory or voluntary industry regulations. Gentherm, Rostra, and Marlow have been identified as some of the key vendors in this market space.
The report, global automotive heated seats market, is part of Technavio’s automotive research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as auto accessories, automotive components, automotive electronics, automotive manufacturing, automotive services, powertrain, and wheels and tires. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.