Global Automotive Hill Descent Control Market 2016-2020

Overview of the global automotive hill descent control (HDC) market

Market research analysts at Technavio predict that the global automotive HDC market will grow steadily during the next four years and post a CAGR of almost 7% by 2020. This market research analysis identifies the rising adoption of anti-lock braking system (ABS) and electronic stability control (ESC) as one of the primary growth factors for this market. ESC is based on ABS and all vehicles equipped with ESC offer traction control as a safety feature. The introduction of regulations that mandate the installation of ESC in all vehicles under 4.5 tons by the US NHTSA and regulations by the Euro NCAP that allows only vehicles equipped with ESC to obtain a five-star safety rating, will drive the installation of ESC. This will drive the market for descent control systems, since it uses the same electronic control unit (ECU) and ABS as ESC. As a result, automobile manufacturers will start providing HDC as a bundled offering.

The integration of GPS-assisted cruise control with HDC in HCVs will be one of the major trends to gain traction in this market. Luxury car manufacturers have already started integrating standard cruise control with descent control devices that allow drivers to manage the descending speed of the vehicle. GPS-enabled cruise control utilizes global positioning and 3D mapping technology to predict the terrain up to a mile ahead. The ECU then utilizes hill descent control systems and cruise control and manages the descending speed of the vehicle while maximizing fuel economy.

Competitive landscape and key vendors

This market consists of a few established players who have already included HDC systems in the driver assistance systems (DAS) package being provided to automotive manufacturers. Established vendors such as Land Rover and Volkswagen are integrating controlled descent devices with other breakthrough technologies to make vehicles more safe and economical and are also investing heavily in their R&D to develop next-generation terrain response systems. The introduction of stringent safety norms by regulatory bodies around the world and the increase in vehicle safety awareness among the people, will increase the level of competition in the market. Moreover, the entry of Tier-1 suppliers and the implementation of system-on-chip (SoC) concept will also intensify the market’s competitive environment.

The leading vendors in the market are -

• Bosch
• Continental AG
• Hyundai Mobis
• WABCO
• ZF TRW

The other prominent vendors in the market are Murata and Delphi.

Segmentation by vehicle type and analysis of the automotive hill descent control market

• Passenger vehicle (PV)
• Light commercial vehicle (LCV)
• Heavy commercial vehicle (HCV)

During 2015, the passenger vehicle segment accounted for the major market shares and dominated the market. This is mainly due to the mandatory installation of electrical stability control (ESC) in all vehicles in the developed countries especially in North America and Europe. Moreover, the rise in sales of luxury cars around the globe will also aid in the market’s growth since HDC is a mandatory feature included in the electronic stability program (ESP) package in luxury cars.

Geographical segmentation and analysis of the automotive hill descent control market

• Americas
• APAC
• EMEA

This market study estimates that in terms of geographical regions, EMEA will be the major revenue contributor to the market throughout the next four years. The Euro New Car Assessment Program (NCAP) ratings based on the safety systems installed in vehicles will be the primary driver for the market’s growth in this region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global automotive hill descent control market?
• What are the key market trends impacting the growth of the global automotive hill descent control market?
• What are the challenges to market growth?
• Who are the key vendors in the global automotive hill descent control market?
• What are the market opportunities and threats faced by the vendors in the global automotive hill descent control market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global automotive hill descent control market?

Technavio also offers customization on reports based on specific client requirement.

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The hill descent control (HDC) system in vehicles functions in conjunction with the anti-lock braking system to offer greater control in off-road situations, especially when going downhill. During a hill sloping, the HDC feature automatically operates the brakes to slow the vehicle and maintain the speed as per the selected gear range and the accelerator pedal position. The HDC system performs the brake control functions and grips the vehicle steadily at a predetermined speed so that the driver can focus completely on steering.  HDC is a safety and comfort feature in vehicles, concerning their brake system and occupies a crucial place in advanced driver assistance systems (ADAS) technology. Several manufacturers are coming up with integrated solutions associated with the braking system by combining various ADAS features in cars.

The report, global automotive hill descent control market, is part of Technavio’s automotive research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as auto accessories, automotive components, automotive electronics, automotive manufacturing, automotive services, powertrain, and wheels and tires. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.