Global outlook for automotive parental control systems (PCS)
According to the analysts at Technavio, the global market for automotive parental control system (PCS) will grow at a respectable CAGR of over 11% by 2020. The associated safety factors accompanying PCS will augment its sales during the forecast period. PCS use has the additional effect of promoting safer driving habits among teenagers, particularly the use of seat belts. Though the use of seatbelts has been a new addition to the suite of systems under the aegis of PCS, teenagers who had PCS installed in their vehicles have been found to be twice as vigilant about safer driving than their non-PCS counterparts. According to a study by the Insurance Institute for Highway Safety, teenagers with PCS installed in their cars have been found to take fewer driving risks and are less prone to road accidents.
The use of PCS for AVT and connected car technologies will be a major factor leading to the growth of this market during the forecast period. AVT and connected car technologies when used in conjunction, can enhance the performance of PCS. Consequently, it can be expected that PCS may cease to exist as a standalone offering or a component of automotive device assistants (ADA) in the near future. Instead, it is envisaged to be assimilated into the larger set of functionalities that are slated to be made available through the AVT and CCT platforms.
Competitive landscape and key vendors
The global automotive PCS market is competitive and is majorly dominated by large vendors like GM, Mopar Connect, and Ford.
Top vendors in this market are -
- GM
- Mopar Connect
- Ford
Other prominent vendors in this market are Volkswagen, Infiniti, Audiovox, Davis instruments, Cellcontrol – obdEdge, Gannet guard systems, and Atoll Ordenadores.
Geographical segmentation of the automotive PCS market
- Brazil
- China
- Iran
- Russia
- South Africa
- US
By 2020, China will be the largest market for automotive PCS and will account for more than 37% of the overall market share by 2020. The high penetration of PCS in the Chinese market coupled with the presence of a high teenage driver population in the region will lead to the strong growth of the PCS market during the estimated period.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global automotive PCS market?
- What are the key market trends impacting the growth of the global automotive PCS market?
- What are the challenges to market growth?
- Who are the key vendors in global automotive PCS market?
- What are the market opportunities and threats faced by the vendors in the global automotive PCS market?
- Trending factors influencing the market shares of the Brazil, China, Iran, Russia, South Africa, and the US.
- What are the key outcomes of the five forces analysis of global automotive PCS market?
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