Global Automotive Personal Navigation Systems Market 2016-2020

Overview of the global automotive personal navigation devices market

Market research analysts at Technavio predict that the global automotive personal navigation devices market will grow steadily during the next four years and, in terms of units, will post a CAGR of almost 15% by 2020. This market research analysis identifies the integration of smartphones with (in-vehicle system) IVS as one of the primary growth factors for this market. With the recent years witnessing an increased adoption of mobile devices such as smartphones, there is an exponential increase in the adoption of smartphone connectivity in mobile devices, which will drive the demand for smartphone/tablet-based navigation devices. Though infotainment systems are equipped with several features including navigation systems and Internet connectivity, the increasing use of smartphones and mobile applications will induce original equipment manufacturers (OEMs) to collaborate with smartphones and tablet manufacturers to provide in-vehicle products and services. This will subsequently drive the growth of the personal navigation devices market in the next few years.

This market study predicts that in terms of geographical regions, APAC will be the major revenue contributor to the market by the end of the forecast period. Factors such as the presence of a number of navigation systems manufacturers, the decreasing prices of smartphones and tablet computers, and the increasing awareness on the usage of personal navigation systems will drive market growth in this region.

Competitive landscape and key vendors

Characterized by the presence of several vendors, this market appears to be fragmented and is highly competitive. The competition among automotive manufacturers to differentiate their products from the competitors’ and the increasing focus of automobile manufacturers towards connected car technology, will drive the demand for car navigation systems. This will, in turn, intensify the competitive environment among market players. One of the major manufacturers TomTom has an extensive product portfolio and a great geographical presence and currently leads this global market. The company’s IVS products are used by some of the leading automotive manufacturers such as Fiat, Linea, Alfa Romeo, Renault, Lexus and Toyota.

The leading vendors in the market are -

• Alpine Electronics
• Garmin
• Pioneer
• TomTom

The other prominent vendors in the market are Aisin Seiki, Apple, BMW, Clarion, Daimler, Denso, Ford, Fujitsu Ten, GM, Kenwood, Microsoft, Mitsubishi Electric, and Panasonic.

Segmentation by navigation system and analysis of the automotive personal navigation devices market

• Aftermarket IVS
• Personal navigation device (PNDs)
• Smartphones/tablets
• Factory fitted IVS

This market research and analysis predicts that due to the introduction of advanced technologies such as sensor fusion and the availability of mobile devices with inbuilt apps for road navigation and updated maps, the smartphones/tablets segment will dominate the GPS systems for automotive market by the end of the forecast period. Additionally, the increasing adoption of smartwatches equipped with GPS and better internet connectivity will also boost market growth in this segment.

Segmentation by vehicle type and analysis of the automotive personal navigation devices market

• Entry-level passenger vehicle
• Mid-premium passenger vehicle
• Luxury passenger vehicle
• Commercial vehicle

Analysts estimate that the entry-level passenger cars mainly incorporate navigation systems based on IVS and PND, where the introduction of low-cost IVS integration will drive the prospects for market growth. The average cost of IVS and the increased focus of the OEMs in developing advanced IVS and smartphone-integrated systems will drive the adoption of personal navigation systems in the mid-premium and luxury segments. Moreover, several features including fleet management, lane assistance, parking slot reservation, and logistics management offered by IVS and PND systems, will also lead to their adoption by fleet operators for use in commercial vehicles as well.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global automotive personal navigation devices market?
• What are the key market trends impacting the growth of the global automotive personal navigation devices market?
• What are the challenges to market growth?
• Who are the key vendors in the global automotive personal navigation devices market?
• What are the market opportunities and threats faced by the vendors in the global automotive personal navigation devices market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global automotive personal navigation devices market?

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