Automotive Infotainment Market 2016-2020

  • Published: Oct 2016
  • Pages: 78
  • SKU: IRTNTR10577

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This industry research report on automotive infotainment market identifies Alpine Electronics, Continental, Harman International, Panasonic, and Pioneer as the key vendors in the global automotive infotainment market. This industry research report also presents a competitive analysis of the market by OS (Microsoft, Linux, QNX, and others) and by geography (the Americas, APAC, and EMEA).

Overview of the global automotive infotainment market

Market research analysts at Technavio predict that the global automotive infotainment market will grow steadily during the next four years and will post a CAGR of more than 13% by 2020. Our automotive infotainment market research analysis identifies the integration of infotainment with other systems as one of the primary factors that will have a positive impact on the growth of this market. The in-vehicle infotainment (IVI) systems come quite expensive. The recent years have witnessed a growing preference of the customers towards the usage of smartphones that cost much lesser than IVI systems while driving. This will result in a decline in demand for IVI systems and original equipment manufacturers (OEMs) will start integrating IVI systems with other systems such as telematics and driver assistance systems. There will result in a major customer shift towards vehicle infotainment systems, since they will be provided as a bundled offering.

The growth of the market will result in an increase in the adoption of media oriented systems transport (MOST) technology to simplify system upgrades and prolong the lifecycle of embedded infotainment. The need for high-definition video decoding and advanced navigation systems will induce vendors to design more powerful automotive grade infotainment processors, which will create the need for a flexible and powerful communication backbone. This in turn, will demand the adoption of MOST network technology in automotive infotainment market share. Several automobile manufacturers including Audi, BMW, Hyundai, Jaguar, Mercedes-Benz, and Porsche have already started adopting and implementing MOST tehcnology in their automobiles.

Competitive landscape and key vendors

The automotive infotainment market is characterized by the presence of numerous automotive infotainment companies and as a result, appears to be highly fragmented. Since all vendors equally compete to gain a considerable share of the market, the competitive environment is quite fierce. The increasing competition among automobile manufacturers to utilize OS or software as a differentiating factor in their products will intensify the competition among the market players. Moreover, the increasing integration of smartphones with vehicles to enhance in-vehicle experience and the emphasis of manufacturers in the automobile industry toward connected car technology will also enhance the market’s growth potential, which will again intensify the market’s competitive environment.

The leading vendors in the market are -

  • Alpine Electronics
  • Continental
  • Harman International
  • Panasonic
  • Pioneer

The other prominent vendors in the market are Airbiquity, Aisin Seiki, Bosch, Clarion, Fujitsu-Ten, Garmin, JVCKENWOOD, and Visteon.

Segmentation by operating system (OS) and analysis of the automotive infotainment market

  • Microsoft
  • Linux
  • QNX

According to this market study, the QNX segment accounted for the major market shares and dominated the industry during 2015. QNX is a commercial OS aimed primarily at the embedded systems market and is designed for flexibility. The main advantage is that QNX is an open-source OS and best suits the current automotive infotainment system as it helps cars act more like smartphones.

Geographical segmentation and analysis of the automotive infotainment market

  • Americas
  • APAC
  • EMEA

This market research and analysis estimates that in terms of geographical regions, EMEA will be the major revenue contributor to the market throughout the forecast period. This is mainly due to the high adoption of premium or luxury vehicles in this region. Countries in the Europe will constitute a greater share when compared to the countries in the Middle East and Africa. Though the market might witness a decline in its market share, it will continue to dominate the infotainment systems market till 2020.

Key questions answered in the report include

  • What will the automotive infotainment market size and growth rate be in 2020?
  • What are the key factors driving the global automotive infotainment market?
  • What are the key market trends impacting the growth of the global automotive infotainment market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global automotive infotainment market?
  • What are the market opportunities and threats faced by the vendors in the global automotive infotainment market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global automotive infotainment market?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Report coverage
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Evolution (digital transformation) of car audio and radio
  • Infotainment services
  • Value chain analysis
  • Product lifecycle
  • Regulatory framework

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by geography

  • Automotive infotainment market in EMEA
  • Automotive infotainment market in Americas
  • Automotive infotainment market in APAC

PART 07: Market segmentation by OS

  • Automotive infotainment market by QNX
  • Automotive infotainment market by Microsoft
  • Automotive infotainment market by Linux
  • Automotive infotainment market by others

PART 08: Market drivers

  • Increased support for open-source and standard platforms for application development
  • Provision for smartphone integration with IVI systems
  • Rising demand for infotainment systems in mass production of vehicles
  • Integration of infotainment with other systems

PART 09: Market challenges

  • Different product lifecycles for smartphones and embedded infotainment systems
  • Design complexity
  • Distraction for drivers
  • Growing concerns about data security
  • Difficulty in content prioritization

PART 10: Market trends

  • Data analytics in infotainment systems
  • Adoption of media oriented systems transport (MOST) technology to simplify system upgrades and prolong the lifecycle of embedded infotainment
  • Over-the-air (OTA) updates for embedded infotainment systems
  • Advanced technologies like OLED-based infotainment systems
  • Reduced dependence on smartphones for applications

PART 11: Vendor landscape

  • Competitive benchmarking
  • Other prominent vendors

PART 12: Key vendor analysis

  • Alpine Electronics
  • Continental
  • Harman International
  • Panasonic
  • Pioneer

PART 13: Appendix

  • List of abbreviations

PART 14: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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