Global Automotive Smart Seating Systems Market 2016-2020

Global market outlook for automotive smart seating systems

Automotive smart seats amalgamate systems like electronically-adjustable systems, intelligent seat configuration, and health and wellness systems to offer drivers a closed-loop comfort system. The preference for such seats has increased on a global scale owing to the high demand for additional functionalities. In the last decade, the seats market witnessed a shift from manual to automatic seat adjustment, and this led to the development of functionalities like seat adjustment, massage system, and ventilation system, which can be operated electronically. The primary benefit of electronically operated seats against manual ones is that it helps to reduce the weight of the seats, which, in turn, offers OEMs more flexibility. Furthermore, with the increasing incidence of road accidents, the preference for seats with health monitoring systems will increase over the next few years. According to Technavio’s analysts, the global market for automotive smart seating systems will grow moderately at a CAGR of almost 9% (in terms of units) by 2020.

The recent development of holistic HMI seats is a key trend spurring the growth prospects for this market during the forecast period. With the recent increase in the comfort level of customers and their expectations, most seat developers have started developing new technologies for automotive seats. This has led to the advent of intelligent seat configurations and seat adjustment features that have increased the comfort level of the driver to levels that were not experienced earlier. For instance, Continental is developing a concept that will store the seat position through the memory function. This development will allow the seat to automatically adjust according to the driver's preferred position as soon as he/she enters the vehicle.

Competitive landscape and key vendors

At present, the global automotive smart seating market has limited manufacturers in the international level. However, regions like the US and Europe have many regional players through the aftermarket channel. The market is also characterized by rapid technological innovations and investments toward developing innovative designs in terms of safety and added features.

Top vendors in this market are -

• Johnson Controls
• Lear
• Faurecia
• Continental

Other prominent vendors in this market space are DURA Automotive Systems and Magna International.

End-user segmentation of the automotive smart seating systems market

• OEMs
• Aftermarket

During 2015, the OEM segment dominated this market and is anticipated to continue its market dominance until the end of 2020. This segment consists of four-wheeler manufacturers who prefer to install smart seats in their product variants. The augmented use of smart seats in luxury cars is fostered by the increasing usage of these vehicles for touring purposes. Also, the development of wellness features in smart seats will add to the adoption of smart seats though OEMs.

Geographical segmentation of the automotive smart seating systems market

• Americas
• APAC
• EMEA

During the forecast period, it is estimated that the Americas will dominate this market as this region experiences the highest adoption of luxury cars. The rising age of car owners coupled with the high income of these people is pushing the demand for luxury cars in this region. In the US, BMW is the top luxury car brand and is closely followed by Mercedes-Benz.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global automotive smart seating systems market?
• What are the key market trends impacting the growth of the global automotive smart seating systems market?
• What are the challenges to market growth?
• Who are the key vendors in the global automotive smart seating systems market?
• What are the market opportunities and threats faced by the vendors in the global automotive smart seating systems market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global automotive smart seating systems market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Automotive Heated Seats Market 2016-2020
• Global Rear-seat Infotainment Market 2016-2020
• Global Automotive Biosensors Market 2016-2020

The emergence of next generation seating system called the smart seating provides a convenient driving experience for both the driver and the passenger. The system is devised to provide a comfort zone while driving, by integrating factors, such as behavioral dynamics, adaptive positioning, and personalization requirements. The seat upholstery is made from smart textiles that measure the heart rates and the breathing rates. The system is programmed to sense any signs of fatigue in the person in the driving seat and promptly alerts the driver, which prevents a huge number of fatalities each year.

The report, global automotive smart seating systems market, is part of Technavio’s automotive research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as auto accessories, automotive components, automotive electronics, automotive manufacturing, automotive services, powertrain, and wheels and tires. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.