Global Caramel Ingredient Market 2017-2021

Overview of the global caramel ingredient market

The scope of application of caramel is steadily expanding. Caramelization is the oldest method for food coloring as caramel gives the deep brown color to colas and carbonated drinks and amber gold color to beer or other alcoholic drinks. Also, consumers are demanding for natural personal care products that provides traction to the use of caramel as a personal care colorant. Our market research study identifies the increased applications of caramel to be one of the primary growth factors for the caramel ingredient market. Caramel is being used in a wide variety of products including snacks, drinks, and hair coloring products. Technavio's market research analysts have estimated that this market will grow steadily at a CAGR of more than 8% by 2021.

The growing demand for organic food products is encouraging the manufacturers to develop healthier products by using high-quality ingredients and raw materials. Influenced by the growing health awareness and multiple health benefits of natural organic caramel ingredients, consumers are demanding for organic caramel ingredients such as organic caramel sauce, organic caramel syrup, and organic salted caramel. Organic caramel ingredients are healthier and safer as they are free from pesticides and chemicals. The growing demand for organic caramel ingredients will be one of the key trends that will gain traction in the caramel ingredient market during the next few years.

Competitive landscape and key vendors

The caramel ingredient market is highly fragmented owing to the presence of several large and small vendors offering different types of caramel ingredients in various products. Caramel ingredient vendors compete intensely in terms of price, quality, innovation, distribution, and promotion. Vendors are being influenced by the changing consumer demand and are developing new varieties of food products with caramel ingredients. To attain competitive advantage, the vendors in the caramel sauce market have the need to distinguish their product offerings through a unique value proposition.

The leading vendors in the market are

• Cargill
• DDW The Colour House
• Kerry
• PURTOS GROUP
• Sensient Technologies
• Sethness Products Company

The other prominent vendors in the market are Bakels Worldwide, Frito-Lay, GOETZE'S CANDY, GÖTEBORGS FOOD BUDAPEST, Martin Braun, Metarom Group, Nigay, and Warren Corporation.

Segmentation by application and analysis of the caramel ingredient market

• Bakery products
• Confectionery products
• Beverages
• Ice-cream

Bakery products, such as bread, cakes, pastries, biscuits, breakfast cereals, and other baked items, make use of caramel as an essential ingredient. Increasing consumption of bakery products due to change in consumer lifestyle and the rapid expansion of retail bakeries contributes towards the bakery products segment accounting for major shares in the caramel sauce market.

Geographical segmentation and analysis of the caramel ingredient market

• Americas
• APAC
• EMEA

APAC will be the major revenue contributor to the caramel ingredient market in the coming years and  this will mainly attribute to the increasing disposable income of consumers and the growing number of distribution channels in this region. Caramel in extensively used in food items as food dressings, enhancers, and colorants to cater to the increasing demand from countries such as China, India, South Korea, and Indonesia.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global caramel ingredient market?
• What are the key market trends impacting the growth of the global caramel ingredient market?
• What are the challenges to market growth?
• Who are the key vendors in the global caramel ingredient market?
• What are the market opportunities and threats faced by the vendors in the global caramel ingredient market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global caramel ingredient market?

Technavio also offers customization on reports based on specific client requirement.

Caramel is a brown colored sugar syrup that is primarily used as a flavoring or coloring agent in a variety of food products. These food products are mainly used in bakery and cereal products, beverages, and ice-cream. It is also used as an ingredient in health drinks and chocolates. Caramel has a wide variety of application in food products and is the primary flavor ingredient in many food products. The upcoming research report for the global caramel ingredient market presents a better understanding of the food and beverage industry and also offers a thorough assessment of industry analysis parameters such as competitive landscape, market size, supplier strengths, and the presence of complementary products. 

The upcoming research report on global caramel ingredient market also covers other factors such as key market drivers, emerging trends, technological advancements, new applications areas, and opportunities and challenges faced by this industry. It also presents insights into the rapidly altering competitive scenario to give clients a precise picture of the upcoming events within the food industry. Technavio also provides deep-dive market assessments into the sectors such as alcoholic beverage and food service sectors.