Global Syrups Market 2016-2020

This market research study presents a detailed segmentation of the global syrups market by geography and includes key areas like the Americas, APAC, Europe, and MEA. Leading vendors identified in this market are Aunt Jemima, Hershey, Sonoma Syrup, The Kraft Heinz Company, and Tropicana Slim.

Outlook of the global syrups market

Technavio’s market research analysts have predicted the global syrups market to grow steadily at a CAGR of close to 4% over the forecast period. The increasing popularity of syrups in beverages is one of the key factors driving the growth of this market over the forecast period. Syrups are increasingly being used in various beverages in its diluted form, as additives in frozen desserts and yogurts. They are also extensively used in cocktails and mocktails. Moreover, the flexibility in syrup formulations is a major factor boosting their use as a taste enhancer as well as a sweetener. Therefore, such syrups are an essential ingredient in bars and are added to most cold drinks and cocktails to enhance the taste. Furthermore, since syrups are organic and are available in a wide array of low-calorie formulations, its demand among the end users will increase significantly over the next few years.

In this industry research report, the analysts have estimated factors like the growing popularity of coffee flavoring syrups to contribute to the growth of this market until the end of 2020. Manufacturers in the coffee segment are increasingly focussing on coming up with innovative methods to sustain the growth of the specialty coffee industry. As a result, most leading cafés like Starbucks offer coffee with flavored syrups such as vanilla latte and caramel cappuccino. Moreover, seasonal coffee flavors like, gingerbread during Christmas, are also very popular among the consumers. Also, most teenagers prefer to experiment with new flavors, which in turn will impel this market’s growth potential during the predicted period.

Geographical segmentation and analysis of the syrups market

• Americas
• APAC
• Europe
• MEA

During 2015, the Americas dominated the global syrups market and accounted for more than 60% of the market share in terms of revenue. Factors such as the increasing demand for convenience food, functional food, and alternative sugar sources will augment the demand for syrups in industrial and non-industrial applications in the Americas.

Competitive landscape and key vendors

The global syrups market is very dynamic as it is subjected to rapidly changing consumer demands and preferences.  The market is highly fragmented and is characterized by the presence of numerous small and large vendors. The vendors compete in terms of product differentiation, product pricing, quality, innovation, service, reputation, and distribution. Therefore, to survive and succeed in this competitive environment it is imperative for the vendors to distinguish their product offerings through a unique value proposition.

The leading vendors in the market are -

• Aunt Jemima
• Hershey
• Sonoma Syrup
• The Kraft Heinz Company
• Tropicana Slim

Other prominent vendors in the market include American Garden, Amoretti Premium, DaVinci Gourmet, Hidden Springs Maple, Hungry Jack, Log Cabin, Mrs. Butterworth's, Nature’s Way, Monin, Starbucks, and Torani.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global syrups market?
• What are the key market trends impacting the growth of the global syrups market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the global syrups market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global syrups market?

Technavio also offers customization on reports based on specific client requirement.

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Syrups are thick, sweet, flavored liquids which contain a large amount of sugar in it. These are used to sweeten and flavor hot and cold drinks, and they are poured on desserts and breakfast foods. Some of the common flavored syrups found in the market are chocolate syrup, vanilla syrup, and maple syrup.

The report, global syrups market, is part of Technavio’s food and beverage research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as alcoholic beverages, food, food service, and non-alcoholic beverages. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.