Global Hair and Body Mist Market 2016-2020

Global hair and body mist market overview

Technavio’s market research analyst predicts the global hair and body mist market to grow at a CAGR of almost 8% by 2020.  The market is witnessing increased use of natural and organic ingredients in their hair and body care products as the consumers regard them as safer than regular products, which contain hydrofluorocarbons, formaldehyde, fragrances, and micro-particles of other ingredients. Manufacturers are also coming up with organic detanglers, protective and styling serums, and volumizing products in spray formats. The natural body mist products use natural sources such as bergamot, cardamom, jasmine, musk, nutmeg, papaya, pineapple, and rose. Similarly, the natural hair mist products use natural sources such as corn, murumuru seed butter, black oat seeds, soybeans, coconut oil, olive oil, and honey. Some of the popular natural body mist products include CK one All Over Body Spray from Calvin Klein and Satsuma body mist, Shea body mist.

Owing to factors such as convenience and easy on-the-go shopping experience, the consumers are increasingly purchasing beauty products online. This has propelled several beauty brands to develop their online platforms. Beauty marketers are also adopting an omnichannel strategy to increase their revenues and product availability. They are integrating their online and offline operations to provide a hassle-free shopping experience to consumers. Procter & Gamble's P&G Shop, P&G Everyday, and P&G Professional, and L'Oréal's L'Oréal Paris use the online portal to sell hair care products. The growing trends towards m-commerce will be a major growth factor for this market in the coming years.

Competitive landscape and key vendors

The market is marked by the presence of both regional and international vendors. The global vendors in the market are offering their products online, besides generating revenues from retail sales.  These vendors compete on the basis of their broad product portfolio and globally popular beauty brands. Intense competition prevails in the market owing to the value added benefits and multifunctionality of the products that these established players offer. With the rising demand for organic and herbal beauty products, the market has significant growth opportunities for several players.

Leading vendors in the market are -

• Chanel
• Estée Lauder
• L Brands
• L'Oréal
• LVMH
• Shiseido

Other prominent vendors in the hair and body mist market include Amway, Avon Products, Burberry, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Coty, Edgewell Personal Care, Fashion designers, Henkel, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Kao, Marchesa, Mary Kay, O Boticário, Procter & Gamble, Revlon, Tom's of Maine, Toni & Guy, Unilever, and World Hair Cosmetics (Asia).

Segmentation by product category and the hair and body mist market analysis

• Body mist
• Hair mist

The hair mist segment will experience higher growth rate over the next four years and is anticipated to register a CAGR of around 20% by 2020. The primary reason for this segment’s growth is the growing number of consumers’ inclination towards using hair mists over other hair fragrance products. Manufacturers are launching hair mists with anti-fall benefits, moisturizing effects, humidity resistance, and anti-breakage properties. Most of these hair styling spray products are non-sticky and fast-drying and offer scalp protection and sun protection.

Geographical segmentation and the hair and body mist market analysis

• Americas
• APAC
• Europe
• MEA

During 2015, the Americas dominated the hair and body mist market and accounted for more than 36% of the total market share. The high demand for hair and body products from the male grooming segment is one of the major growth drivers in this region. Moreover, the development of the organized retail sector is a major revenue-contributing factor for this region’s growth. Hypermarkets, supermarkets, and discounters such as Walmart and Target, and department stores such as JC Penny and Macy’s are some of the major organized retailers for hair and body mist products in the region. The major markets in this region are the US, Mexico, and Canada in North America and Brazil in South America.

 Key questions answered in the report include

• What will the hair and body mist market size and the growth rate be in 2020?
• What are the key factors driving the global hair and body mist market?
• What are the key hair and body mist market trends impacting the growth?
• What are the challenges to the hair and body mist market growth?
• Who are the key vendors in the global hair and body mist market?
• What are the market opportunities and threats faced by the vendors in the global hair and body mist market?
• Trending factors influencing the hair and body mist market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global hair and body mist market?

Technavio also offers customization on reports based on specific client requirement.

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