Global Hair Spray Market 2016-2020

  • Published: Jun 2016
  • Pages: 88
  • SKU: IRTNTR9696

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This market research report presents a detailed segmentation of the global hair spray market by product (dry shampoo and hair styling spray) and by geography (Americas, APAC, Europe, and MEA). The research report also outlines the market share of key players which include Henkel, Kao, LOréal, Procter & Gamble, Shiseido, and Unilever.

Overview of the global hair spray market

Technavio’s market research analyst predicts that the global hair spray market will grow at a CAGR of around 19% by 2020. Rapid changes in fashion patterns and consumers' growing willingness to adopt these fashion trends and styles are the primary drivers for the hair spray market. Hair volume reduction mousses, cosmeceutical hair styling products, thermal protection hair sprays, and anti-aging hair sprays are some of the new products that have gained considerable consumer interest in the recent years. Also, the market is witnessing the huge demand from the men section who are paying attention to grooming and are procuring advanced hair styling products. The growing metrosexual concept among men has propelled them to opt for several grooming products and beauty treatments, which will eventually increase revenues in the overall hair spray market. 

Several haircare brands in the market are increasingly using natural and organic ingredients in their products. Consumers prefer these products over regular products, which usually contain hydrofluorocarbons, formaldehyde, fragrances, and micro-particles of other ingredients. Manufacturers are launching organic detanglers, protective and styling serums, and volumising products in spray formats to cater to the growing number of consumers who are wary of the ill-effects of these synthetic components. These organic products use natural sources such as corn, murumuru seed butter, black oat seeds, soybeans, coconut oil, olive oil, and honey and are considered safe to use. Some of the haircare products with natural ingredients include L’Oreal’s Garnier Fructis Flexible Control Anti-Humidity Aerosol Hairspray and Garnier Fructis Sheer Set Extreme Hold Breathable Hairspray.

Segmentation by product and analysis of the hair spray market

  • Dry shampoo
  • Hair styling spray

The dry shampoo segment will be the fastest-growing category in the hair spray market and is expected to grow at a CAGR of around 21% by 2020. The primary reason for this segment’s growth will be because of the on-the-go convenience these products offer. Vendors are launching several value-added products with multifunctional benefits for the consumers such as anti-hair fall, anti-dandruff, moisturizing, anti-breakage, scalp protection, sun protection, and BB/CC advantages. Some of the popular multifunctional dry shampoos include Garnier Fructis Volume Extend Instant Bodified dry shampoo, Herbal Essences Body Envy dry shampoo, and Dove Refresh+Care Invigorating dry shampoo.

Geographical segmentation and analysis of the hair spray market

  • Americas
  • APAC
  • Europe
  • MEA

During 2015, the Americas dominated the market and accounted for around 36% of the overall market share. However, APAC is expected to witness high growth during the forecast period due to the growing disposable income of younger population and increased presence of beauty product manufacturers. With the growing acceptance of latest hair trends will augment the usage of hair spray in the region over the next four years. APAC is expected to grow at a CAGR of more than 21% by 2020.

Competitive landscape and key vendors

The market is marked by the presence of both regional and international vendors where Procter & Gamble, L’Oréal, and Unilever dominate the market in terms of their broad range of products and brands. The growing penetration of small players in the mass beauty category is posing a tough competition for the established players as these regional vendors are offering organic and herbal beauty products to consumers.

Leading vendors in the market are -

  • Henkel
  • Kao
  • L'Oréal
  • Procter & Gamble
  • Shiseido
  • Unilever

Other prominent vendors in the hair spray market include Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Edgewell Personal Care, Estée Lauder, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Mary Kay, O Boticário, Revlon, Tom's of Maine, Toni & Guy, and World Hair Cosmetics (Asia).

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global hair spray market?
  • What are the key market trends impacting the growth of the global hair spray market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global hair spray market?
  • What are the market opportunities and threats faced by the vendors in the global hair spray market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global hair spray market?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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