Global Digital Classroom Market 2016-2020

Overview of the global digital classroom market

Technavio’s market research analyst predicts the global digital classroom market to grow at a CAGR of close to 13% between 2016 and 2020.  Educational institutions in the K-12 and higher educationsegments are increasingly formulating a structured and advanced knowledge delivery system, which involves the incorporation of better-quality learning strategies such as problem-based learning, project-based learning, inquiry-based learning, and experiential learning. The adoption of cloud computing and learning analytics in teaching are other factors that will propel the adoption of digital classrooms by educational institutions. Cloud computing service providers help users reduce IT overhead expenses through expandable and on-demand services and tools. Such advantages have prompted several educational institutions to use the cloud for backup, storage, and computing purposes. Also, the use of data science helps in finding ways to improve the quality of education, improve student retention, and enhance learning ways of students.  Institutions are also making efforts to adopt technologies to automate daily processes such as attendance and registration, and student performance assessments to improve student performance and retention. Moreover, the rise in the number of private international schools that emulate the education system of western countries will also lead to the adoption of digital classrooms.

The rapid surge in the adoption of mobile phone and tablets among students has led to the increase in several m-learning methods. Vendors in developed countries, such as the US and the UK, are implementing m-learning procedures to offer users with real-time access to educational content when required. M-learning enables learning through massive online open courses and game-based learning, and social learning through web 2.0 technologies such as blogs and communities. Several players in the market are exploiting the increased use of mobile computing. They are developing software solutions that are accessible on mobile devices as well. For instance, Articulate Storyline is an authoring tool that delivers content HTML 5 if it detects that the device cannot display Flash file.

Competitive landscape and key vendors

Vendors of digital classrooms are majorly based in North America and Europe; however, they are extending their reach to emerging regions to capitalize on the untapped market potential and reach out to a larger consumer base. The players in the market are utilizing the growing trends of cloud computing and are actively engaging in training, consulting, and providing support to administrators at educational institutions. The presence of numerous international, regional, and local vendors offering hardware, software, and content for the K-12 and higher education segment makes this market highly competitive. Vendors in the market are also coming up with interactive response software and mobile apps owing to the massive hardware and technology adoption by educational institutions. Also, many players are providing functionalities like easy customization at reasonable prices to address the unique needs of their target customers.

Leading vendors in the market are -

• Dell
• Promethean
• Discovery Education
• Pearson Education
• Blackboard
• Jenzabar

Other prominent vendors in the digital classroom market include Adobe Systems, Desire2Learn, DreamBox Learning, Echo360, Educomp, Ellucian, McGraw-Hill Education, Oracle, Saba, SMART Technologies, and Unit4.

Product segmentation and analysis of the digital classroom market

• Digital classroom hardware
• Digital classroom content
• Digital classroom software

In 2015, the digital classroom hardware segment dominated the market and accounted for the largest market share. The segment consists of products such as desktops, laptops, and tablets, where the PCs are expected to form the largest share of the market in the coming years. Rapid developments in the in the education market and technological acceptance among potential customers and end-users have enabled vendors to innovate their products continuously. Such constant upgrading of tools and services facilitates the overall teaching and learning experience. Moreover, the growing trend towards e-learningis a major factor that is propelling the use of electronic devices, such as tablets and laptops in the education sector.

Geographical segmentation and analysis of the digital classroom market

• APAC
• Europe
• North America
• ROW

North America was the fastest-growing region in the global market, showing an exponential growth in 2015. Much of the region’s growth is attributable to the high adoption of interactive learning and interactive response systems in several schools. The investment on IT to improve learning is very high in the US owing to the emergence of new pedagogical techniques. Factors such as an increase in the adoption of active learning techniques, coupled with massive IT investments in educational institutions will significantly propel the demand for the digital classroom in the region.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global digital classroom market?
• What are the key market trends impacting the growth of the global digital classroom market?
• What are the challenges to market growth?
• Who are the key vendors in the global digital classroom market?
• What are the market opportunities and threats faced by the vendors in the global digital classroom market?
• Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global digital classroom market?