Global Interactive Response Systems Market 2016-2020

  • Published: Nov 2016
  • Pages: 62
  • SKU: IRTNTR10838

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This industry research report identifies Dell, Macmillan Learning, Option Technologies International, Promethean World, and Turning Technologies as the key vendors in the global interactive response systems market. This industry research report also presents a competitive analysis of the market by product type (technology and devices) and by geography (APAC, Europe, North America, and ROW).

Overview of the global interactive response systems market

Market research analysts at Technavio predict that the global interactive response systems market will grow steadily during the next four years and post an impressive CAGR of about 30% by 2020. This market research analysis identifies the increased adoption of interactive response systems in flipped classrooms as one of the primary growth factors for this market. Flipped classrooms incorporate both face-to-face and web-based learning and are emerging as one of the most sought after forms of blended learning. This form of learning encourages students to access presentations, readings, and instructional videos outside classrooms and enables instructors to allot classroom time for various active learning techniques such as application exercises, discussions, and projects. This will highly benefit international students who lack proficiency in the local language and higher education institutions that offer extensive curricula such as science, technology, engineering, and mathematics   (STEM) subjects. Since interactive response technologies integrate the features of both the traditional and online learning techniques, they will soon find significance among educational institutions that adopt the flipped classroom learning model.

The adoption of various distribution models by educational institutions will be one of the major trends that will gain traction in the classroom response system market during the next four years. To ensure the availability of interactive response systems for all students, educational institutions will start adopting distributions models. A few institutions with sufficient capital, have already started adopting the free clicker distribution model where the students are provided free classroom clickers purchased through the university’s fund. Another such distribution method is the rental model, where the institution purchases clickers for students and distributes them through a rental system.

Competitive landscape and key vendors

Characterized by the presence of several well-diversified international and regional vendors, the interactive response system market is still at a nascent stage and is dominated by a few players with an extensive global reach. Major market players are mainly concentrated in North America, especially in the US. To enhance their revenue shares, interactive response systems companies will start focusing on expanding their presence in the emerging economies, especially APAC. Product pricing comes as the major challenge and vendors will start offering various offers such as free trials and product customizations.

The leading vendors in the market are -

  • Dell
  • Macmillan Learning
  • Option Technologies International
  • Promethean World
  • Turning Technologies

The other prominent vendors in the market are Elmo, KP1, LLaborate, BOXLIGHT, QOMO, Qwizdom, SMART Technologies, and Top Hat.

Segmentation by product type and analysis of the interactive response systems market

  • Technology
  • Devices

During 2015, the technology segment accounted for the major market shares and dominated the industry. Factors such as the increased adoption of the bring your own device (BYOD) policy by educational institutions and the high costs involved in procuring interactive voice response devices, will fuel the growth of this market segment in the coming years.

Geographical segmentation and analysis of the interactive response systems market

  • APAC
  • Europe
  • North America
  • ROW

This market research and analysis estimates that in terms of geographical regions, North America will be the major revenue contributor to the student response systems market throughout the next four years. The presence of several vendors in the region especially in the US, increased investments by private investors in the education sector in Brazil, and the implementation of innovative learning techniques such as flipped classrooms and blended learning, will boost the demand for interactive response systems in this region.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global interactive response systems market?
  • What are the key market trends impacting the growth of the global interactive response systems market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global interactive response systems market?
  • What are the market opportunities and threats faced by the vendors in the global interactive response systems market?
  • Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
  • What are the key outcomes of the five forces analysis of the global interactive response systems market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings
  • Other prominent vendors

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Active learning in education

PART 06: Market overview

  • Five forces analysis

PART 07: Market segmentation by product

  • Global interactive response systems market by product
  • Global interactive response systems market by technology
  • Global interactive response systems market by device

PART 08: Geographical segmentation

  • Global interactive response systems market by geography
  • Interactive response systems market in North America
  • Interactive response systems market in Europe
  • Interactive response systems market in APAC
  • Interactive response systems market in ROW

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

  • Threat from web-based student response systems
  • Threat from active learning platforms
  • High cost of implementation
  • Lack of technical skills in instructors

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Growth in m-learning
  • Gamification and game-based learning
  • Distribution models adopted by educational institutions

PART 14: Vendor landscape

  • Competitive scenario
  • Competitive benchmarking

PART 15: Key vendor analysis

  • Dell
  • Macmillan Learning
  • Option Technologies International
  • Promethean World
  • Turning Technologies

PART 16: Appendix

  • List of abbreviation

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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