Global Interactive Response Systems Market 2016-2020

Overview of the global interactive response systems market

Market research analysts at Technavio predict that the global interactive response systems market will grow steadily during the next four years and post an impressive CAGR of about 30% by 2020. This market research analysis identifies the increased adoption of interactive response systems in flipped classrooms as one of the primary growth factors for this market. Flipped classrooms incorporate both face-to-face and web-based learning and are emerging as one of the most sought after forms of blended learning. This form of learning encourages students to access presentations, readings, and instructional videos outside classrooms and enables instructors to allot classroom time for various active learning techniques such as application exercises, discussions, and projects. This will highly benefit international students who lack proficiency in the local language and higher education institutions that offer extensive curricula such as science, technology, engineering, and mathematics   (STEM) subjects. Since interactive response technologies integrate the features of both the traditional and online learning techniques, they will soon find significance among educational institutions that adopt the flipped classroom learning model.

The adoption of various distribution models by educational institutions will be one of the major trends that will gain traction in the classroom response system market during the next four years. To ensure the availability of interactive response systems for all students, educational institutions will start adopting distributions models. A few institutions with sufficient capital, have already started adopting the free clicker distribution model where the students are provided free classroom clickers purchased through the university’s fund. Another such distribution method is the rental model, where the institution purchases clickers for students and distributes them through a rental system.

Competitive landscape and key vendors

Characterized by the presence of several well-diversified international and regional vendors, the interactive response system market is still at a nascent stage and is dominated by a few players with an extensive global reach. Major market players are mainly concentrated in North America, especially in the US. To enhance their revenue shares, interactive response systems companies will start focusing on expanding their presence in the emerging economies, especially APAC. Product pricing comes as the major challenge and vendors will start offering various offers such as free trials and product customizations.