Global Emoji-shaped Packaged Food (Snacks) Market 2017-2021

Overview of the global emoji-shaped packaged food (snacks) market

Several food and beverage vendors are coming up with emoji-shaped snacking items to attract children, young-adult, and tech-savvy consumer groups. Technavio’s research analysis on the global emoji-shaped packaged food (snacks) market has identified the rising number of new product launches as one of the major factors that will drive the market’s’ growth prospects in the coming years. For instance, smiles pudina chatka is a snack launched by McCain Foods for children and young adults in April 2017. The availability of biscuits in various shapes based on the popular emoji shapes and icons is also gaining popularity among the young adult consumers. For instance, Verdener Keks- und Waffelfabrik Hans Freitag launched such biscuit products in March 2017. Moreover, different emoji-shaped wearable gummies in emoji or smiley shapes and music notes are also gaining popularity. Technavio’s market research analysts predict that this market will grow at a CAGR of more than 12% by 2021.

One of the key trends that will stimulate the growth of the emoji-shaped packaged food (snacks) market during the forecast period is the increasing availability of these products through various online channels. The of e-commerce industry is witnessing growth due to the rising number of internet users. This will in turn, drive the purchase of emoji-shaped snack products among online shoppers, fueling market growth. With the increasing preference for online shopping, e-commerce players are also focusing on offering hassle-free payment features and a simple user interface to customers that will enhance product visibility.

Competitive landscape and key vendors

The emoji-shaped packaged food (snacks) market is moderately fragmented and characterized by the presence of many global players. These vendors are increasingly competing against each other based on factors such as price, product differentiation, quality, distribution, and promotion. Furthermore, vendors of the emoji shaped food market are focusing on distinguishing their offerings through clear and unique value propositions to sustain and succeed in this stiff competitive environment.

Key vendors in this market are -

• Conagra Brands
• McCain Foods
• Mondelēz International
• Snyder's – Lance

Other prominent vendors in the market include  GIRAUDI GROUP, Intersnack Group, ITC, Katjes, Kellogg, Nassau Candy, Sevenday Céréales International, Tasty Brands, The Lorenz Bahlsen Snack-World, and Want Want China Holdings (WWCH)

Segmentation by product type and analysis of the emoji-shaped packaged food (snacks) market

• Emoji-shaped extruded snacks
• Emoji-shaped potato-based snacks
• Emoji-shaped confectionery

The preference for extruded snacks is high because they are available in different shapes, sizes, and colors in various attractive packaging. A large number of consumers, especially the middle-class consumers are encouraged to purchase these products due to their increasing disposable income. The emoji-shaped packaged food (snacks) market will continue to grow in the emoji-shaped extruded snacks segment due to the availability of extruded snacks with no artificial preservatives, zero trans fats, and low sodium content.

Segmentation by geography and analysis of the emoji-shaped packaged food (snacks) market

• Americas
• APAC
• EMEA

Countries including the UK, Germany, Spain, Turkey, Poland, Italy, France, and the Netherlands are the major contributors to the growth of the emoji-shaped packaged food (snacks) market in EMEA. Owing to the presence of major snack manufacturers, the region will account for the major share of the emoji shaped food market throughout the predicted period.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global emoji-shaped packaged food (snacks) market?
• What are the key market trends impacting the growth of the global emoji-shaped packaged food (snacks) market?
• What are the challenges to market growth?
• Who are the key vendors in the global emoji-shaped packaged food (snacks) market?
• What are the market opportunities and threats faced by the vendors in the global emoji-shaped packaged food (snacks) market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global emoji-shaped packaged food (snacks) market?

Technavio also offers customization on reports based on specific client requirement.