Savory Snacks Market in the US 2017-2021

  • Published: Aug 2017
  • Pages: 94
  • SKU: IRTNTR14270

Enjoy complimentary customisation on priority with our Enterprise License!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted

  • Single:

    One user only.
    Quick & easy download option

  • Enterprise:

    Unlimited user access (Within your organization)
    Complimentary Customization Included

2500 USD

This industry research report identifies Calbee, Kellogg, Lamb Weston, McCain Foods, and PepsiCo as the key vendors in the savory snacks market in the US. This industry research report also presents a competitive analysis of the market by product type (potato chips, extruded snacks, nuts and seeds, traditional or ethnic snacks, popcorn, meat snacks, and pretzels) and by geography (the Americas, APAC, and EMEA).

Overview of the savory snacks market in the US

Technavio's market research analysis identifies the increasing demand for snack items with high-protein content as one of the primary growth factors for the savory snacks market. The consumers are increasingly preferring snacks with high-protein content and low-calorie count and the vendors are marketing meat snacks that is facing favorable response. Land O'Frost launched Deli Snackers, which is a baked meat snack made from high-quality oven roasted meats. This food products isconsidered as a protein-rich choice among health-conscious consumers as it contains more than 10 grams of protein nourishment. Several vendors are marketing vegetarian and plant-based snacks as high-protein snacking options. The market analysts estimate that the market will grow steadily at a CAGR of around 3% by 2021.

The manufacturers have started removing excess calorie, trans-fat, sugar, sodium, and fat contents to make the products less unhealthy by changing the manufacturing processes or ingredients. The manufactures are modifying their products to target all the consumer bases. The key vendor MySuperFoods launched a first savory snack product line called MySuperPops with healthy ingredients such as chia, quinoa, and flaxseeds for children. Another new savory snack brand has launched a savory snack that is made without any artificial ingredients and is primarily gluten-free. The increasing health-related issues like obesity, diabetes, and heart conditions is influencing the manufacturers to produce healthy snacks. The growing demand for healthier snack variants is identified as one of the key trends contributing towards the growth of the United States savory snacks market.

Competitive landscape and key vendors

The savory snacks market in the US is highly fragmented due to the presence of several international and regional vendors competing based on new product introduction, product line extensions, the introduction of new flavors, competitive pricing, strategic alliances, and promotional activities as each vendor focuses on fulfilling their core competencies. The competition among these vendors is high due to the specialized nature of manufacturing equipment and low switching cost of buyers. The vendors performance in the market is impacted by the intense competition and the price fluctuations, that influences the vendors to distinguish their products through clear and unique propositions.

The leading vendors in the market are -

  • Calbee
  • Kellogg
  • Lamb Weston
  • McCain Foods
  • PepsiCo

The other prominent vendors in the market are Amplify Snack Brands, Blue Diamond Growers, Boulder Brands, Conagra Brands, General Mills, Hain Celestial, Herr Foods, Natural Intentions, The Meatsnacks Group, and Snyder's-Lance.

Segmentation by product type and analysis of the savory snacks market in the US

  • Potato chips
  • Extruded snacks
  • Nuts and seeds
  • Traditional/ethnic snacks
  • Popcorn
  • Meat snacks
  • Pretzels

The popularity of potato chips is increasing in the US as it is extensively served as appetizers, side-dishes, and snacks, which is influenced by the changing lifestyles and increasing working population. Vendors are introducing new and innovative flavors in potato chips to attract customers. Additionally, the introduction of healthy low-fat and low-sodium potato chips will result in the growth of the United States savory snacks market. 

Segmentation and analysis of the savory snacks market in the US Americas

  • Supermarkets and hypermarkets
  • Convenience stores
  • Specialist retailers

The savory snacks manufacturers are increasingly opting for supermarkets and hypermarkets due tothe expanding shelf spaces that increases the product visibility and attracts more customers. For instance, Pringles, CHEETOS, and other savory snack products are available at Walmart, Target, and other hypermarkets and supermarket chains. This segment will continue to increase due to the availability of a wide range of products in these stores.

Key questions answered in the report include

  • What will the savory snacks market size and growth rate be in 2021?
  • What are the key factors driving the savory snacks market in the US?
  • What are the key market trends impacting the growth of the savory snacks market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the savory snacks market in the US?
  • What are the market opportunities and threats faced by the vendors in the savory snacks market in the US?
  • Trending factors influencing the market shares of the US.
  • What are the key outcomes of the five forces analysis of the savory snacks market in the US?

Technavio also offers customization on reports based on specific client requirement.

Savory Snacks Market SizeThis upcoming research report on the savory snacks market in the US offers insights into the prominent trends and forthcoming drivers impacting the growth of the food and beverage industry. Our reports for the food and beverage industry also follow an extensive data collection methodology and present an analysis of fast growing market segments like the food sector.  

Moreover, to achieve higher accuracy, our industry experts implement an extensive research approach of primary and secondary data collection methods and assess the changing demand-supply landscape of the food sector. Few of the key approaches involved in the methodology are detailed vendor briefings, online surveys, and consultation of industry journals and publications. Also, by considering the market forecast and size, surging demand for various segments of the food sector, the market research professionals at Technavio present an all-inclusive picture of the savory snacks market from 2017 to 2021.

Savory Snacks Market Market segmentation by region

This forthcoming market research report on the savory snacks market also covers vendors like PepsiCo, Kraft Foods, Kellogg, and CALBEE?. According to our industry experts, the exponential expansion of the retail landscape in both developed and developing countries is likely to impact the market significantly during the next few years.

The upcoming industry research report for the savory snacks market also categorizes the major drivers, key trends, along with the imminent restraints that the food sector currently experiences. This upcoming report on the savory snacks market also presents insights into the rapidly changing competitive landscape to give clients a complete picture of the forthcoming events within the food and beverage industry. Technavio also offers in-depth market assessments into the sectors such as food services and non-alcoholic beverages.

Our market research methodology for the global savory snacks market

Savory Snacks Market Segmentation

Technavio also offers clients the possibility to customize every report to suit their specific requirements and offers attractive discounts on all forthcoming reports and future purchases.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Country profile: US

  • Key economic indicators

PART 06: Market landscape

  • Market overview
  • Product definition
  • Segmentation by product
  • Segmentation by distribution channel
  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by product

  • Potato chips market in the US
  • Extruded snacks market in the US
  • Nuts and seeds market in the US
  • Traditional/ethnic snacks market in the US
  • Popcorn market in the US
  • Meat snacks market in the US
  • Pretzels market in the US
  • Other savory snacks market in the US

PART 08: Market segmentation by distribution channel

  • Savory snack market in the US by distribution channel

PART 09: Decision framework

PART 10: Drivers and challenges

  • Market drivers
  • Market challenges

PART 11: Market trends

  • Technological innovations
  • Increase in strategic alliances
  • Growing demand for healthier snack variants
  • Growing focus on expanding production capabilities

PART 12: Competitor analysis

  • Competitive scenario
  • Competitive positioning assessment
  • Market positioning matrix based on product portfolio and market presence of key players
  • Calbee
  • Kellogg
  • Lamb Weston
  • McCain Foods
  • PepsiCo
  • Other prominent market players

PART 13: Appendix

  • List of abbreviations 

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your sample now!
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
  • Off-the-shelf research reports
  • Reports can be tailored to meet the customer's needs
  • Trusted by more than 100 fortune 500 organizations
  • Information about the market's key drivers, trends, and challenges
  • Parent market analysis
  • Every week, 50,000 people visit our subscription platform
  • Detailed vendors report with competitive landscape
  • Covid-19 impact and recovery analysis
  • Data on revenue-generating market segments
  • Details on the market shares of various regions
  • Five-force market analysis

Certified ISO 9001 : 2015

We are ISO recognized

We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.

We are GDPR and CCPA compliant

We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.

Safe and Secure SSL Encrypted

  • Single:

    One user only.
    Quick & easy download option

  • Enterprise:

    Unlimited user access (Within your organization)
    Complimentary Customization Included

2500 USD

Technavio Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Customized Report as per your Business Needs

  • Our analysts will work directly with you and understand your needs
  • Get data on specified regions or segments, competitor and Vendors
  • Data will be formatted and presented as per your requirements
  • We offer $1000 worth of FREE customization at the time of purchase

Let us help you make report more suited to your requirements.

  • Get a competitive breakdown as per your niche industry
  • Customize the data with various metrics that meet your business prerequisite
  • Understand Revenue Sources, Customers and many more
  • Details on Market Share
  • These customizations are done in a short amount of time by our analysts and industry experts
Enquire Before Buying
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>