Global Female Fertility and Pregnancy Rapid Test Market 2017-2021

Female fertility and pregnancy rapid test market analysis

It has been observed that the first-time pregnancy age that was 22-30 years has now increased to 27-35 years. Factors such as the rising economic pressure, growing preference for higher education, and problems in relationships are resulting in a delay in first-time pregnancy age. The rate of fertility is declining due to the increase in age of the pregnancy.

Female fertility and pregnancy rapid test market drivers

Our market research report has identified that the rise in first-time pregnancy age will be one of the primary growth drivers for the global female fertility and pregnancy rapid test market until 2021.  Infrequent ovulation causes one of the most common age-related infertility. This, in turn, will drive the demand for female fertility and pregnancy test. In addition, the rising focus of women on the prevention of unplanned pregnancies is also driving the purchase volume of birth control and contraceptives. Technavio’s market research analysts have predicted that this global market will register a revenue of more than USD 1.3 billion by 2021.

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Female fertility and pregnancy rapid test market trends

The increasing working and traveling hours of working women and the adoption of a fast-paced lifestyle is resulting in an increased demand for products that provide instant pregnancy test results such as home diagnostic kits. One of the key trends that will gain traction in the female fertility and pregnancy rapid test market during the projected period is the increasing demand for the pregnancy test at home using home diagnostic kits. These home pregnancy detection kits help individuals to prevent further medical complications by helping them to make quick and informed decisions.

Female fertility and pregnancy rapid test market share: Competitive landscape and key vendors

The global female fertility and pregnancy rapid test market is competitive and characterized by the presence of a limited number of smaller players. These vendors are increasingly competing against each other based on factors such as price, test sensitivity, and advanced technologies. Vendors are trying to remain competitive in the market by focusing on research and developmental activities.

Key vendors in the female fertility and pregnancy rapid test market

• Alere
• bioMérieux
• Church & Dwight
• Quidel

Female fertility and pregnancy rapid test market segmentation by distribution channels

• Retail stores
• Online stores
• Gynecology and fertility clinics

The retail stores include drugstores, supermarkets, and hypermarkets. The demand for female fertility and pregnancy rapid tests is high due to the wide presence of retail stores. In developing countries such as India, especially the rural areas, people prefer retail stores to purchase medical products such as pregnancy test kit and female fertility kits because they have limited feasibility to purchase products online. This, in turn, will have a positive impact on the female fertility and pregnancy rapid test market in terms of growth in the retail stores segment.

Female fertility and pregnancy rapid test market segmentation by geography

• Americas
• APAC
• EMEA

The rising prevalence of gynecological problems among women, high number of infertility cases, and rise in the first-time pregnancy age are responsible for the growing demand for fertility and pregnancy rapid tests. The affordability to purchase fertility and pregnancy rapid tests kits and medical devices is increasing due to the rising purchasing power and growth in the working women population. This in turn, will drive the female fertility and pregnancy rapid test market’s growth in the Americas throughout the estimated period.

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Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global female fertility and pregnancy rapid test market?
• What are the key market trends impacting the growth of the global female fertility and pregnancy rapid test market?
• What are the challenges to market growth?
• Who are the key vendors in the global female fertility and pregnancy rapid test market?
• What are the market opportunities and threats faced by the vendors in the global female fertility and pregnancy rapid test market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global female fertility and pregnancy rapid test market?

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