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Global Pregnancy Detection Kits Market 2016-2020

  • Published: Oct 2016
  • Pages: 60
  • SKU: IRTNTR10634
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This market research report analyzes the key players in the global pregnancy detection kits market, including Alere, Church & Dwight, Prestige Brands, and Quidel. The report presents a competitive analysis of the market based on geographical regions such as the Americas, APAC, and EMEA. The report also presents a detailed analysis of all the major factors that will drive and challenge market growth during the next few years.

Global pregnancy detection kits market data forecast

According to the pregnancy detection kits market demand analysis, Technavio’s market research analysts predict the global pregnancy detection kits market to grow steadily during the forecast period and post a CAGR of almost 5% by 2020. This industry research report identifies the rise in popularity of midstream format to be one of the major factors having a positive impact on the growth of the pregnancy test kits market in the coming years. Due to constant product innovation, enhancement in accuracy, value-added benefits, and improved marketing, the recent years have witnessed a rising popularity of the midstream format of pregnancy testing.  Unlike other pregnancy tests, the midstream pregnancy test is fast, safe, convenient, and can be used to run pregnancy tests at any time when pregnancy is suspected. These benefits will attract more customers to purchase mid-stream format products even at premium prices, in turn, driving the market’s growth prospects.

The use of social networking websites as an essential part of the online retail revolution will be one of the major trends that will gain traction in this market in the coming years. It has been observed that the Internet users spend more than 25% of their total time on social networking sites such as Facebook and Twitter. As a result, retailers have started using these websites to market their products and also in providing customer support. With the number of internet users registering at social networking sites only increasing, there will be a significant increase in the number of vendors using social media to promote their brand and connect with customers.

Competitive landscape and key vendors

This global pregnancy detection kit market is highly concentrated, where four major vendors such as Alere, Church & Dwight, Prestige Brands, and Quidel account for maximum shares and dominate the industry. Additionally, the market is also characterized by a limited number of smaller players. Vendors mainly compete on the basis of product pricing, test sensitivity, and added features and are increasingly focusing on marketing and promotional strategies and innovations to maintain a competitive edge over their competitors. The market is also competitive and vendors face the need to distinguish their product and service offerings through a clear and unique value proposition to survive in this competitive environment.

The leading vendors in the market are 

  • Alere
  • Church & Dwight
  • Prestige Brands
  • Quidel

The other prominent vendors in the market are Boots Pharmaceuticals, Confirm BioSciences, CVS Health, Germaine Laboratories, KIP Diagnostics, Map Diagnostics, Piramal Healthcare, Philippine Blue Cross Biotech, Princeton BioMeditech, Rite-Aid, and Mankind Pharma.

Geographical segmentation and analysis of the pregnancy detection kits market

  • Americas
  • APAC
  • EMEA

Based on the pregnancy detection kits market outlook, the Americas was the major revenue contributor to the market during 2015. Factors such as the rise in first-time pregnancy age and the presence of a number of vendors will drive the growth of the market in this region. Additionally, the easy availability of pregnancy detection kits, product innovation, and the increased demand for technologically advanced products, will also propel the market’s growth prospects in the Americas. Owing to the increase in disposable income and the high level of awareness among consumers, the US and Canada will be the major market contributors for this region.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global pregnancy detection kits market?
  • What are the key market trends impacting the growth of the global pregnancy detection kits market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global pregnancy detection kits market?
  • What are the market opportunities and threats faced by the vendors in the global pregnancy detection kits market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global pregnancy detection kits market?

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Table of Content

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Global rapid diagnostics market
  • Global pregnancy detection kit market
  • Five forces analysis

PART 06: Geographical segmentation

  • Global pregnancy detection kit market by geography
  • Pregnancy detection kit market in Americas
  • Pregnancy detection kit market in EMEA
  • Pregnancy detection kit market in APAC

PART 07: Distribution channel

  • Global pregnancy detection kit market by distribution channel
  • Retail
  • Online

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario
  • Investment opportunity

PART 14: Key vendor analysis

  • Alere
  • Church & Dwight
  • Prestige Brands
  • Quidel

PART 15: Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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