Global Baked Savory Snacks Market 2016-2020

Overview of the global baked savory snacks market

Technavio’s market research analyst predicts that the global baked savory snacks market will grow at a CAGR of around 4% between 2016 and 2020. Owing to the growing health concerns across the globe, people are shifting towards healthier eating, resulting in the high demand for low-caloric foods such as savory snacks that have zero percent trans-fat, are soy-free and gluten-free, and made with healthy ingredients such as wholegrain and multi-grains. An increase in consumption of snacks, evening snacks and snacks for breakfast, globally is significantly driving the market. Also, replacement of meals by snacks has created a massive opportunity for the global players to introduce innovative product offerings, keeping in mind the nutrition and taste aspects of consumers. The growing demand for low GI (Glycemic Index) and high bio-active containing baked savory snacks, will positively contribute to the overall growth of the market during the forecast period.

Several baked savory snacks marketers have started offering their products on the online platform with the help of e-tailers. General Mills and Kellogg have their online portals to sell their products. Vendors are also using social media campaigns through Facebook, Twitter, LinkedIn, and WhatsApp for product promotion. Some promising social media campaigns are Kellogg's Tweet Menu, Merry Pringles, and PepsiCo's Lay's Chippy Awards and Do us a flavor.

Competitive landscape and key vendors

Marked by the presence of numerous small and large vendors, the global baked savory snacks market is extremely competitive, where these players compete in terms of price, quality, innovation, reputation, and distribution. To sustain themselves in the market, vendors are focusing towards the rapidly changing consumer requirements and preferences. Moreover, the low set-up cost of starting a new manufacturing operation will attract new entrants to the market over the predicted period.

Leading vendors in the market are -

• American Pop Corn
• Calbee Foods
• ConAgra Foods
• Diamonds Foods
• Kellogg
• PepsiCo

Other prominent vendors in the baked savory snacks market include Amica Chips, Aramidth International, Arca Continental, Axium Foods, Aperitivos Flaper, Butterkist, Hain Celestial, ITC, JFC International, Quinn, and Want Holdings.

Product segmentation and analysis of the baked savory snacks market

• Baked savory biscuits
• Baked extruded snacks
• RTE (ready to eat) popcorn

The baked savory biscuits segment dominated the market and accounted for the largest market share during 2015. The growing demand for these baked products among health-conscious consumers is a major driving force behind the growth of this segment. The growing popularity of breakfast savory biscuits along with surging promotional activities, distribution, and marketing is significantly translating into sales of these biscuits. With the development of more premium baked savory biscuits products such as Parle's Monaco will further augment the growth prospects for this segment in the coming years.

Geographical segmentation and analysis of the baked savory snacks market

• Americas
• APAC
• Europe
• MEA

The Americas is the highest revenue generating region in the market and will continue its dominance during the forecast period. Owing to the growing demand for gluten-free, low-fat, and low-sodium pretzels among consumers, the sales of healthier baked savory snacks varieties will increase significantly in the region. Consumers in the Americas are opting for convenient snacking, which has propelled vendors to come up with new varieties and frequent product launches, thereby fuelling the market growth of baked savory snacks. Several manufacturers are also launching products with low fat and low salt contents coupled with natural ingredients, which will further boost the growth prospects for the market in the Americas.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global baked savory snacks market?
• What are the key market trends impacting the growth of the global baked savory snacks market?
• What are the challenges to market growth?
• Who are the key vendors in the global baked savory snacks market?
• What are the market opportunities and threats faced by the vendors in the global baked savory snacks market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global baked savory snacks market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Processed Snacks Market 2016-2020
• Global Popcorn Market 2016-2020
• Global Potato Chips Market 2016-2020