Global Potato Chips Market 2016-2020

  • Published: Jun 2016
  • Pages: 54
  • SKU: IRTNTR9244

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This market research study presents a detailed segmentation of the global potato chips market by distribution channel (supermarket/hypermarket, convenience store, independent retailer, and others), and by geography (the Americas, APAC, Europe, and MEA). The key vendors in the market are Calbee Foods, Herr, Intersnack Group, PepsiCo, Snyder’s-Lance, and UTZ Quality Foods.

Overview of the global potato chips market

Technavio’s market research analyst predicts that the global potato chips market will grow at a modest CAGR of just over 4% during the predicted period. A key growth driver for the global potato chips market is the rising number of private label products. Many of these labels offer the same quality and taste in products as established vendors, but at lower prices. Wider choices have led to cost-conscious consumers buying private label products, which in turn helps these companies to capture a larger share of the market. Intense competition in the potato chips market is making it easier for consumers to get the products they want. Since existing vendors have to compete intensely with each other to retain market shares, it will  boost market growth till the end of 2020.

In this industry report, the analysts have estimated eminent trends, such as the introduction of healthier products, to spur market growth during the forecast period. Innovations in the market are helping vendors to introduce new products like baked, low-fat, and low-sodium chips to help consumers eat healthier versions of their favorite snack. The well-known vendor Kettle offers a broad range of baked potato chips with flavors such as olive oil, sea salt and vinegar, hickory honey barbecue, cheddar, and roasted tomato. The launch of such innovative products and an expanded product range will have a definite and positive impact on market growth during the forecast period.

Segmentation by distribution channel and analysis of the potato chips market

  • Supermarket/hypermarket
  • Convenience store
  • Independent retailer

In 2015, the supermarket/hypermarket segment dominated the distribution channel segment with a market share of just over 73%. Due to the widespread availability of a wide array of products, retailers like Walmart, Kroger, and Target will account for a significant share of the market in terms of sales.

Geographical segmentation of the potato chips market

  • Americas
  • APAC
  • Europe
  • MEA

The Americas dominated the global potato chips market in 2015 with a market share of almost 59%. Factors driving market growth are the availability of unique flavors and the popularity of meals such as sandwiches and burgers. The introduction of new flavors and the increasing demand for quick snacks will also contribute towards market growth during the forecast period.

Competitive landscape and key vendors

The global potato chips market is a highly fragmented market with numerous vendors, both global and regional. Vendors compete on the basis of brand recognition, product differentiation, technology, portfolio, and pricing to gain a competitive edge over their peers. The current market has suppliers of varying sizes, some of whom specialize in specific commodities while others have larger financial resources. The competition between vendors is expected to intensify during the forecast period due to the introduction of new flavors. Survival and success of the vendors will depend on their ability to distinguish product offerings by offering clear and unique value propositions.

Key suppliers in this market are -

  • Calbee Foods
  • Herr
  • Intersnack Group
  • PepsiCo
  • Snyder’s-Lance
  • UTZ Quality Foods

Other prominent vendors in this market are Burtschips, Golden Flake Snack Foods, Great Lakes Potato Chips, Kettle Foods, Koikeya, Lorenz Bahlsen Snack World, Notions Group, Old Dutch Foods, Popchips, Proper Crisps, Shearer’s Snacks, Tyrrell's Potato Crisps, and Wise foods.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global potato chips market?
  • What are the key market trends impacting the growth of the global potato chips market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global potato chips market?
  • What are the market opportunities and threats faced by the vendors in the global potato chips market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global potato chips market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Segmentation by distribution channel

PART 07: Geographical segmentation

  • Market overview
  • Potato chips market in Americas
  • Potato chips market in Europe
  • Potato chips market in APAC
  • Potato chips market in MEA

PART 08: Key leading countries

  • Potato chips market in US
  • Potato chips market in Japan
  • Potato chips market in UK
  • Potato chips market in Canada
  • Potato chips market in India

PART 09: Market drivers

  • Availability of different varieties and flavors
  • Urbanization and demand from millennials
  • Rising number of private labels
  • Rising demand for ready-to-eat food products

PART 10: Impact of drivers

PART 11: Market challenges

  • Harmful excessive consumption
  • Threat of substitutes
  • Lack of customer loyalty and intense competition

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Marketing initiatives
  • New product offerings
  • Focus on healthier product offerings

PART 14: Vendor landscape

  • Competitive scenario

PART 15: Key vendor analysis

  • Calbee Foods
  • Herr
  • Intersnack Group
  • PepsiCo
  • Snyder's-Lance
  • UTZ Quality Foods
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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