Global Jams Jellies and Preserves Market 2016-2020

Outlook of the jams, jellies, and preserves market

According to the analysts at Technavio, the global jam, jellies, and preserves market is envisaged to witness steady growth at a moderate CAGR of more than 3% over the forecast period. With the increasing demand for gourmet varieties of jams and jellies, the market is likely to have a positive outlook in the coming years. Consumers perceive that gourmet jams and preserves are self-indulgent luxuries and thus are popularly used for gifting. Moreover, with the increasing disposable income, consumers are not only eager to try out new products but are also willing to pay a premium price for gourmet products.

Increasing demand for natural and organic products is one the key trends spurring the growth prospects of this market during the predicted period. The growing popularity of natural products has also led to the farmers getting a higher price for their products if their produce is certified organic. This type of farming allows for the use of advanced ecological approaches to better manage fields and crops. Moreover, organic farming is a safe method of farming as organic farming does not use toxic chemicals and pesticides. This has led to many farmers shifting to organic farming. Also, consumers perceive organic food products to provide better nutritional benefits than non-organic food products, leading to this market’s growth in the coming years.

Product segmentation and analysis of the jams, jellies, and preserves market

• Jams
• Jellies
• Preserves

During 2015, the jams segment dominated the market and accounted for more than 52% of the market share in terms of revenue. The versatility of jams is enormous, and many consumers and vendors are experimenting different flavors which will drive this segment’s growth in the future, for example, The Girl and the Fig Café in the US sell Black Mission Fig Jam, which is a mix of fig and jam.

Geographical segmentation and analysis of the jams, jellies, and preserves market

• Americas
• APAC
• Europe
• MEA

In terms of geography, Europe led the global jams, jellies, and preserves market and is expected to reach more than USD 4 billion by 2020. In many European countries, it is a tradition to consume jams and preserves with bread for breakfast. Also, many consumers blend them with different dishes like smoothies, salads, desserts. These factors will propel the growth prospects of this market in Europe over the next four years.

Competitive landscape and key vendors

The global jams, jellies, and preserves market is highly fragmented due the presence of several international and regional players. The vendors compete in terms of product differentiation, product pricing, quality, innovation, service, reputation, and distribution. The competition in the market is expected to intensify because of an increase in the number of retailers, introducing private-label organic food products, the acceptance of organic food products by consumers in the US, and price wars among vendors. Therefore, to survive and succeed in this competitive environment it is imperative for the vendors to distinguish their product offerings through a unique value proposition.

The leading vendors in the market are -

• B&G Foods
• Bonne Maman
• Hartley's
• J.M. Smucker
• Ritter Alimentos
• Unilever

Other prominent vendors in the market include Baxter & Sons, Centura Foods, Duerr & Sons, Kewpie, Kraft Foods, Murphy Orchards, National Grape Co-operative Association, Orkla Group, Premier Foods, Trailblazer Foods, Welch, Wellness Foods, and Wilkin & Sons.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global jams, jellies, and preserves market?
• What are the key market trends impacting the growth of the global jams, jellies, and preserves market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the global jams, jellies, and preserves market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global jams, jellies, and preserves market?

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