Global Travel Irons Market 2016-2020

Overview of the global travel irons market

Technavio’s market research analyst predicts the global travel irons market to grow at a CAGR of more than 4% during the forecast period. Travel irons are gaining popularity because of their basic functionality that offers an instant solution for quick ironing requirement anywhere, and quality outcomes. These small electric and cordless irons are portable, rechargeable battery-operated, and easy-to-carry. Consumers prefer carrying lightweight, portable traveling gadgets like travel irons to maintain a well-groomed look throughout their travel. Travel irons are more preferred by business travelers since they are useful to quickly iron clothes that are needed to be worn for business presentations. With the increase in global outbound travel, it is predicted that the utility of travel irons would increase significantly during the forecast period.

Vintage-style travel irons with retro gadget looks are gaining huge popularity on the e-commerce websites. Most of these vintage-style travel irons are foldable and possess variable control settings for greater efficiency. The materials used to manufacture these retro-styled travel irons are metals, stainless steel, and Bakelite. The aesthetic appeal of antique irons such as stylish classic design and unique body colors has led to their high sales. Most of these gadgets are procured for gifting purposes.

Competitive landscape and key vendors  

The global travel irons market is moderately competitive with the presence of several leading conventional iron brands who offer a wide variety of models. Providing products at low prices is one of the key strategies followed by the players of small domestic appliances like travel irons. Players operating in this market are significantly focusing on introducing innovative features for consumers who are looking for upgrading their existing travel iron models. Vendors are putting more emphasis on space-saving options and sleek designs while manufacturing travel irons. These players are competing on diverse features and designs like retractable chords, minimal water drip, and other steam properties. The growing demand for temperature setting, dual voltage, and cordless travel irons are providing huge growth opportunities for the manufacturers in the market across the globe.

Leading vendors in the market are -

• Conair
• Koninklijke Philips
• NACCO Industries
• Panasonic
• Rowenta
• Sunbeam Products

Other prominent vendors in the travel irons market include Bharat Light Machine, Fabiano, Korjo, Morphy Richards, Russell Hobbs, Smartek USA, Swan Brand, Usha, and Wilko Retail.

Segmentation by distribution channel and analysis of the travel irons market

• Specialty retailers (including local home good shops)
• Department stores, supermarkets, hypermarkets, and discount stores
• Others (general merchandisers and online platforms)

The specialty retailers including local home good shops segment accounted for the highest sales of small appliances like travel irons in 2015. These stores possess a large variety of brands and several product portfolios both brand specific as well as multi-branded and sell similar types of products across all outlets. Consumers opt for these stores because of their brand coverage and broad product portfolio.  However, with the growing internet penetration, several brands are launching informative and interactive websites to enhance their customer experience. The growing preference for online shopping will increase the product sales from online platforms for brands in the coming years.

Geographical segmentation and analysis of the travel irons market

• Americas
• APAC
• Europe
• MEA

APAC will be the fastest growing region in the market during the forecast periods and is anticipated to become the world's largest regional travel market. The domestic consumption in the region is increasing faster than the overall economic growth owing to the growing spending on consumer goods by the emerging middle-class population. The high popularity of web-enabled mobile devices which facilitates online booking is a crucial factor driving the growth of travel within APAC. With the rise in the number of travel trips, the requirement for travel accessories like travel irons is increasing across the region.

 Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global travel irons market?
• What are the key market trends impacting the growth of the global travel irons market?
• What are the challenges to market growth?
• Who are the key vendors in the global travel irons market?
• What are the market opportunities and threats faced by the vendors in the global travel irons market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global travel irons market?

Technavio also offers customization on reports based on specific client requirement.

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• Travel and Business Bags Market in France 2015-2019

The basic function of travel irons is to provide an instant solution for ironing clothes at any location. They are quick in functioning and deliver quality results in a very short time. They can be small and rechargeable battery operated or electric/cordless irons. The growing trend of domestic and international travel has necessitated the use of such irons. Travel irons offer ease of use for business travellers who are pressed for time. In addition, owing to their small size, gthey are an important travel accessory. Philips, NACCO, and Sunbeam have been identified as some of the prominent vendors in this market space.

The report, global travel irons market, is part of Technavio’s consumer and retail research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as apparel and textile, consumer services and personal care, cosmetics and toiletry, general retail goods and services, luggage, pet supplies, retail systems, and toys and baby products. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.