Global Tightening Cream Market 2016-2020

Overview of the tightening cream market

According to the market research analysts at Technavio, the global tightening cream market is anticipated to witness steady growth and will post a moderate CAGR of close to 4% over the forecast period. Nowadays, tightening creams and other niche skincare products are easily accessible in stores, as well as, online. With a proliferating e-commerce industry, most product categories have seen a surge in terms of availability and ease of buying. Moreover, leading vendors like Johnson & Johnson and Procter & Gamble have a strong an efficient distribution network, which is likely to boost this market’s growth. Also, the growing popularity of specialty stores will ensure easy availability of skin tightening products from all over the world. The majority of manufacturers are also supplying to new distributors and retailers, and reducing the complexity of operations to attract more wholesale buyers. This will significantly simplify the supply chain, ensuring the easy availability of their products in the market.

One of the latest trends gaining traction in the market is the introduction of several new products in the market. Several big companies like P&G have ventured into the tightening cream market to make the most of a volatile market and create a brand presence using their brand awareness among the consumers. Domestic vendors entering the market have a strong knowledge of the market and can serve the customers’ needs better. The new entrants leverage this knowledge, combined with similar marketing claims as the global players, and succeed in gaining the larger players' market shares. Although these companies are new entrants in the market, their brand and marketing potential have help them gain popularity, which, in turn, will fuel this market’s growth over the next four years.

Competitive landscape and key vendors

The global tightening cream market is highly fragmented with many companies competing to gain a substantial share of the market. The competitive environemmnt is likely to intensify further with an increase in the number of players, product extensions, new products, and new applications of related product offerings. The large number of vendors, along with the high growth potential of this product category, will translate into a highly competitive environment, where each vendor can be a leader within a product or end-user segment, but does not dominate the market. The leading vendors in the market compete in terms of quality, pricing, and product differentiation.

Key vendors in this market are -

• L'Oréal
• Neutrogena
• Olay
• Nu Skin

Other prominent vendors in the market include Algenist, Amway, Bioelements, Cellex-C, Elemis, Elizabeth Arden, Estēe Lauder, IS CLINICAL, Jergens, My Skin's Friend, Philosophy, VLCC, and Z.Bigatti.

Segmentation by distribution channel and analysis of the tightening cream market

• Specialty stores
• Online sites
• Retail stores

During 2015, the specialty stores segment was the largest revenue contributor in the global tightening cream market and will continue to dominate the market in the coming years. The growing acceptance of various skin tightening products has propelled entrepreneurs and big brands to expand their presence and set up new stores to address the unmet needs. Also, the steady rise in the number of specialty stores, particularly in the beauty and skincare market, is also contribute to this segment’s growth over the next four years.

Geographical segmentation and analysis of the tightening cream market

• Americas
• APAC
• EMEA

In terms of geography, the Americas led the global tightening cream market and will continue its dominance until the end of 2020. The US was the highest revenue contributor in the region primarily because of high consumption rate and disposable income. Moreover, this country is also home to some of the biggest companies in this market such as Nu skin, Olay, Amway, and Bioelements, thereby giving consumers in the region access to a wider range of products. The growth of this market in North America is attributed to the rising acceptance of new products and the increasing awareness of the products among the general population. Although cosmetic surgeries are quite popular in the region, the side effects and recovery time related to these products are encouraging women to switch to tightening cream and other similar products.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global tightening cream market?
• What are the key market trends impacting the growth of the global tightening cream market?
• What are the challenges to market growth?
• Who are the key vendors in the global tightening cream market?
• What are the market opportunities and threats faced by the vendors in the global tightening cream market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global tightening cream market?

Technavio also offers customization on reports based on specific client requirement.

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