Global Foundation Cream Market 2016-2020

  • Published: Jun 2016
  • Pages: 60
  • SKU: IRTNTR9791

Enjoy complimentary customisation on priority with our Enterprise License!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted

  • Single User:

    Quick and easy buy and download option

  • Enterprise:

    Flexible option - Complimentary customization included

2500 USD

This market research identifies Avon, LOréal, Estée Lauder, and P&G as the key players in the global foundation cream market. A comprehensive analysis of this market is also presented by the key regions including APAC, Europe, North America, and ROW.

Outlook of the foundation cream market

Extensive research carried out by the market research analysts at Technavio has shown that the global foundation cream market will grow steadily and will post a moderate CAGR of close to 5% over the forecast period. Due to the rising concerns about the side effects of harsh and artificial chemicals in cosmetic products, the majority of consumers around the world are shifting to organic cosmetics. Although foundation cream with organic ingredients is more expensive than the regular foundation creams, the price is not a concern for consumers when it comes to natural beauty products. The growing awareness of healthy skin has discouraged consumers from using products that contain preservatives, additives, and artificial colors. Moreover, an increase in the disposable income worldwide has created a favorable environment for organic beauty products.

The availability of foundation creams for different skin types is one of the major foundation cream market trends that is likely to propel this market’s growth prospects in the coming years. To capitalize on the increasing demand for makeup products, vendors in the makeup industry are launching a wide range of makeup products. Numerous high-quality foundations are available in the market in different colors, tones, textures, and formulas. But the broad range of products in the market make the selection process confusing for the consumers. However, this confusion can be mitigated to an extent with the help of smartphones. There are apps available that help users identify their skin type to select the product best suited to their skin. The foundation cream app recently launched by MatchCo allows customers to choose the suitable product for their skin tone.

Competitive landscape and key vendors

There are numerous well-established players in the global foundation cream market as most of the cosmetic companies also cater to the makeup industry. Besides the international vendors like Estée Lauder and L'Oréal, numerous local players operate in this market. The market is highly competitive, with the players competing to gain a greater market share. Intense competition, an increasing number of products, and frequent changes in consumer preferences constitute significant risks for market vendors. The international vendors are likely to grow inorganically by acquiring regional or local players and increase their market presence.

 Key vendors in this market are 

  • Avon
  • L'Oréal
  • Estée Lauder
  • P&G

Other prominent vendors analyzed in this report are AmorePacific, Chanel, Kao, Lotus Herbals, Neutrogena, Oriflame, Revlon, Shiseido, and Sephora.

Geographical segmentation and analysis of the foundation cream market

  • APAC
  • Europe
  • North America
  • ROW

In terms of geography, Europe dominated the market and is expected to reach more than USD 3 billion by 2020. BB creams are highly popular in Europe as they provide moisture, SPF protection, and sheer coverage alongside soothing and healing properties, which prevents the need for purchasing separate products. However, the European cosmetic industry is highly regulated by the governments in the region, and many European countries have banned the testing of cosmetics on animals. So, cosmetic companies are spending heavily on developing alternatives to animal testing to comply with the EU regulations.

Growth drivers, challenges, and upcoming trends: Social media

The social media platforms such as YouTube, Instagram, Facebook, and Twitter have been instrumental in transforming the beauty industry. Designing ad campaigns for social media platforms has become central to a companies' strategy. Also, smartphones and tablets provide easy access to reviews and blog posts about any cosmetic product. Moreover, the popularity of selfies that led to an increasing need for makeup that performs well on- and off- camera. Vendors are creating high definition range of makeup to cater to the trend of selfies.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the global foundation cream market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global foundation cream market?
  • What are the key market trends impacting the growth of the global foundation cream market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global foundation cream market?
  • What are the market opportunities and threats faced by the vendors in the global foundation cream market?
  • Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
  • What are the key outcomes of the five forces analysis of the global foundation cream market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Geographical segmentation
  • Vendor segmentation
  • Common currency conversion rates
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Geographical segmentation

  • Global foundation cream market by geography
  • Foundation cream market in Europe
  • Foundation cream market in APAC
  • Foundation cream market in North America
  • Foundation cream market in ROW

PART 07: Market drivers

PART 08: Impact of drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape

  • Competitive landscape
  • Other prominent vendors

PART 13: Key vendor analysis

  • Avon
  • L'Oréal
  • Estée Lauder
  • P&G

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your sample now!
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
  • Off-the-shelf research reports
  • Reports can be tailored to meet the customer's needs
  • Trusted by more than 100 fortune 500 organizations
  • Information about the market's key drivers, trends, and challenges
  • Parent market analysis
  • Every week, 50,000 people visit our subscription platform
  • Detailed vendors report with competitive landscape
  • Covid-19 impact and recovery analysis
  • Data on revenue-generating market segments
  • Details on the market shares of various regions
  • Five-force market analysis

Certified ISO 9001 : 2015

We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.

We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.

Safe and Secure SSL Encrypted

  • Single User:

    Quick and easy buy and download option

  • Enterprise:

    Flexible option - Complimentary customization included

2500 USD

Technavio Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Customized Report as per your Business Needs

  • Our analysts will work directly with you and understand your needs
  • Get data on specified regions or segments, competitor and Vendors
  • Data will be formatted and presented as per your requirements
  • We offer $1000 worth of FREE customization at the time of purchase

Let us help you make report more suited to your requirements.

  • Get a competitive breakdown as per your niche industry
  • Customize the data with various metrics that meet your business prerequisite
  • Understand Revenue Sources, Customers and many more
  • Details on Market Share
  • These customizations are done in a short amount of time by our analysts and industry experts
Enquire Before Buying
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>