Global Mobile Augmented Reality and Virtual Reality Apps Market 2016-2020
Published: Dec 2016 | Pages: 68 | SKU: IRTNTR11046 |
Overview of the global mobile augmented reality (AR) and virtual reality (VR) apps market
Market research analysts at Technavio predict that the global mobile AR and VR apps market will grow steadily during the next four years and in terms of downloads, will post a CAGR of more than 74% by 2020. This market research analysis identifies the growth of the mobile device market in APAC as one of the primary growth factors for this market. The availability of the low-cost smartphones in countries such as India, Indonesia, and China, the rise in usage of e-commerce portals, and rapid urbanization will result in an increased adoption of mobile devices. This increased demand for smartphones and tablet computers will increase the competition among smart phone manufacturers. To sustain the competition, mobile device companies will start integrating their devices with AR technology to enhance user experience, which will in turn, drive the demand for AR and VR apps. For instance, Intel has already introduced a smartphone with an inbuilt 3D camera that can be used for augmented reality and gesture recognition.
This market research and analysis estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market by the end of the forecast period. Factors such as the availability of a number of apps for iOS and Android devices in the US and the increased penetration of smartphones will boost growth prospects for the virtual and augmented reality apps market in this region.
Competitive landscape and key vendors
The market is characterized by the presence of a considerable number of vendors and appears to be fragmented. The market’s growth potential will induce several new vendors to enter the market which will intensify the level of competition in the already competitive market. Product portfolio, pricing, delivery and payment options, and policies are some of the major factors that vendors usually compete on. Major vendors are increasingly focus on investing in new technologies to manufacture innovative products and are also acquiring new players to gain innovative technologies. To sustain the competiton and increase the customer base, vendors have the need to develop new ideas and technologies and also stay informed on the latest technologies.
The leading vendors in the market are -
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- DAQRI
- Wikitude
The other prominent vendors in the market are 8i, Alphaeon, AltspaceVR, Alchemy VR, Apple (Metaio), Blippar, CCP Games, EEVO, Facebook, Google, GoPro, High Fidelity, HTC, Improbable, Infinity Augmented Reality, Inglobe Technologies, Jaunt, Legend3D, Linden Lab, Marxent, Matterport, Movidius, MyDreamVR, NextVR, NGRAIN, Nod Labs, Reload Studios, Resolution Games, uSens, Virtalis, Virtuix, Viscira, VividWorks, VRideo, Seabery, Snaploader, Total Immersion, and WorldViz.
Segmentation by end-users and analysis of the mobile AR and VR apps market
- Consumers
- Enterprises
During 2015, the enterprises segment accounted for the major shares and dominated this market. The increased adoption of augmented reality by a number of sectors in the enterprise segment including advertising and marketing, healthcare and wellness, retail, and travel and tourism will drive the growth prospects for this market in the coming years.
Segmentation by industry and analysis of the mobile AR and VR apps market
- Gaming and entertainment
- Marketing and advertisement
- Retail
- Industrial
- Healthcare and wellness
This market study estimates that the gaming and entertainment segment accounted for the major market shares and dominated the market during 2015. The rise in the emergence of AR gaming hardware from major vendors such as Oculus, Sony, and Samsung Electronics, will lead to an increase in the launch of virtual reality games, subsequently aiding market growth in this segment.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global mobile augmented reality and virtual reality apps market?
- What are the key market trends impacting the growth of the global mobile augmented reality and virtual reality apps market?
- What are the challenges to market growth?
- Who are the key vendors in the global mobile augmented reality and virtual reality apps market?
- What are the market opportunities and threats faced by the vendors in the global mobile augmented reality and virtual reality apps market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global mobile augmented reality and virtual reality apps market?
Technavio also offers customization on reports based on specific client requirement.
Related reports
- Global Virtual Reality Content Market 2016-2020
- Global Augmented Reality Market for Gaming 2016-2020
- Global Automotive Augmented Reality Market 2016-2020
Table of Contents
PART 01: Executive summary
- Highlight
PART 02: Scope of the report
- Market overview
- End-user segments
- Base year and forecast period
- Vendor selection criteria
- Summation error
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Market overview
- Product life cycle
- Global mobile AR and VR apps market
- Five forces analysis
PART 06: Market segmentation by end-user
- Global mobile AR and VR apps market by end-user
- Global mobile AR and VR apps market by enterprises
- Global mobile AR and VR apps market by consumers
PART 07: Buying criteria
PART 08: Market segmentation by industry
- Global mobile AR and VR apps market by industry
- Global mobile AR and VR apps market in gaming and entertainment sector
- Global mobile AR and VR apps market in marketing and advertisement sector
- Global mobile AR and VR apps market in retail sector
- Global mobile AR and VR apps market in industrial sector
- Global mobile AR and VR apps market in healthcare and wellness sector
PART 09: Geographical segmentation
- Global mobile AR and VR apps market by geography
- Mobile AR and VR apps market in EMEA
- Mobile AR and VR apps market in Americas
- Mobile AR and VR apps market in APAC
PART 10: Key leading country
- US
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
- Competitive scenario
- Key M&A
- Key vendors
- Other prominent vendors
PART 17: Appendix
- List of abbreviations
PART 18: Explore Technavio
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
PURCHASE FULL REPORT OF
market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
Why should you prefer Technavio's market insights report?
- Off-the-shelf research reports
- Reports can be tailored to meet the customer's needs
- Trusted by more than 100 fortune 500 organizations
- Information about the market's key drivers, trends, and challenges
- Parent market analysis
- Every week, 50,000 people visit our subscription platform
- Detailed vendors report with competitive landscape
- Covid-19 impact and recovery analysis
- Data on revenue-generating market segments
- Details on the market shares of various regions
- Five-force market analysis