Global Internet Ad Spending Market 2017-2021

Global internet ad spending market outlook

Technavio’s market study identifies the growing in-app advertising as one of the primary growth factors for the internet ad spending market. The growing adoption of smartphones and tablets has resulted in the increased usage of online apps and platforms. The consumers primarily spend their time surfing on the apps prior to browsing the internet. The increased preference for apps is inducing the ad-agencies to create in-app advertisements. The ad-agencies create apps through pop-up, display, and scroll-ads as they have higher sales conversion rates. This market research analysis estimates that the internet advertising market size will grow steadily at a CAGR of more than 9% by 2021.

The growing use of social media by the consumers due to its widespread reach has made it a lucrative platform for advertising. Social media caters to a large targeted market in an enhanced manner while enabling the advertisers to track and analyze the product preference according to the demand of the population. The social media is an advertisement option and is growing exponentially due to the growing social media users. This increasing usage of social media for advertising will be one of the key trends behind the growth of the internet ad spending market.

Competitive landscape and key vendors

According to the Internet ad spending market forecast report, this industry is intensely competitive and is influenced by the changing customer preferences, rapid advances in the technology, and strategic M&As. The market is highly consolidated with the presence of prominent players who compete for the largest market share by acquiring smaller companies. The vendors are investing heavily in the development of unique products and services to increase their market share.

The leading vendors in the market are -

• Facebook
• Google
• LinkedIn
• Twitter

The other prominent vendors in the market are BCC, Deutsche Telekom, IAC, Pinterest, and Tumblr.

Segmentation by device and the internet ad spending market analysis

• Laptops
• Mobile devices

The increasing penetration of smartphones and tablets and the increasing mobile devices users will contribute to the growth of the internet ad spending market in the mobile devices segment. Additionally, factors such as the easy access to the Internet will also contribute to the growth of this market segment.

Segmentation by type and the internet ad spending market analysis

• Digital videos
• Banners
• Search

Search ads by google are the most profitable in terms of revenue and this is mainly influenced by the growth of e-commerce. The new online shoppers primarily use the search and explore options that generates revenue for the advertisement agency and players.

Key questions answered in the report include

• What will the internet advertising market size and growth rate be in 2021?
• What are the key factors driving the global internet ad spending market?
• What are the key market trends impacting the growth of the global internet ad spending market?
• What are the challenges to the internet ad spending market growth?
• Who are the key vendors in the global internet ad spending market?
• What are the market opportunities and threats faced by the vendors in the global internet ad spending market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global internet ad spending market?

Technavio also offers customization on reports based on specific client requirement.