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This market research report identifies vendors like AdMob, Chartboost, Flurry, InMobi, Millennial Media, and MoPub to be the key players in the global mobile ad spending market. The report includes a detailed segmentation of the market based on type (search ads, display ad, and SMS ads) and geography (the Americas, APAC, and EMEA).
Research analysts at Technavio predict steady growth in the global mobile ad spending market and estimate that the market will post an impressive CAGR of around 10% by 2020. One of the major factors fostering growth in the mobile ad spending market will be the rapid growth in social media. Social media acts as a larger platform for advertisers and companies to promote and interact with customers online. Customers’ interests, feedback, and rating will be easily analyzed with the help of social media. Users share posts and updates available on the brand’s homepage, creating more interaction and awareness. These tactics will help companies to create a market presence for their products with a larger customer base. Some research results show that approximately 50% of the customers buy mobile phones after acquiring brand information from social media in developed countries. Social media has helped companies to gain a larger customer base and brand loyalty, and this trend will continue to aid in the growth of the mobile ad spending market during the forecast.
The recent trend in the mobile ad spending market is the adoption of virtual reality (VR) techniques to promote brands. VR techniques create a new experience for the customer and help spread awareness of various aspects of the product. Major airlines like Qantas partnered with Samsung to create VRtechniques for in-flight viewing to promote tourism. At present, it has been observed that VR is not just restricted to video gaming anymore; for instance, Facebook has started endorsing 360-degree video ads for better customer experiences.
The increasing use of smartphones, apps, and the availability of low-cost data services have prompted an increase in mobile advertisements. To gain market shares, vendors have started investing in app developers and agencies specializing in designing, planning, and branding. The market is highly competitive, and vendors will have to maintain an attractive price range, varied portfolios, and products to survive in the market. The analyst estimates the level of competition to be fairly high during the forecast period.
Key vendors in the mobile ad spending market are:
The other prominent vendors in the market are AppNexus, Byyd, Convertro, Criteo, Fiksu, iAd, Kiip, Matomy Media, Mobile Network Group, MobPartner, Tapjoy, PubMatic, RevMob Mobile Ad Network, and RockYou.
During 2015, search ads were the most popular mobile advertising mode and accounted for more than 52% of the market share. Search engine giants like Google and Yahoo are investing in technologies to improve frequently asked questions and keyword searches to facilitate more ads in the web-based platforms. This will help in the optimization of digital marketing, and market researchers predict that this trend will continue to grow during the forecast period.
Experts at Technavio predict that the Americas will dominate the market and post a CAGR of about 7% by 2020. Modernization will be the key factor contributing to the rising demand for digital marketing in this region. This will result in consumers rapidly shifting towards online shopping. For instance, Walmart has ventured into the online shopping market space to maintain their large customer base and market shares.
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
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This report is available in English.
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