Global IT Spending by Online Service and Application Market 2016-2020

Market overview of IT spending by online service and application

Technavio’s research analyst predicts the global IT spending by online service and application market to grow at a CAGR of around 20% during the forecast period. The increased adoption of in-app payment systems and integration with digital wallets has been driving the growth of this market. In-app payment systems through digital wallets have replaced cash payment systems for cab riders as they allow convenient payment modes for customers. The increase in the user base for mobile applications has significantly changed the payment system for cab aggregators. Money is preloaded in the digital wallets, and the service charge is automatically deducted at the destination point without the need for the two-way authentication process. Uber and Ola are the main cab aggregators providing digital payment facilities to their customers by partnering with third-party service providers. PayPal, Paytm, and PayU are some of the major players that provide payment service through digital wallets for online transactions.

The growing focus on information gathering and information dissemination by organizations is also aiding the market growth. Start-ups and mid-sized companies are now focused on targeting the right segment with IT-enabled marketing tools. Enterprises are now aligning marketing channels with organizational business strategy. Marketing automation software allows companies to generate highly qualified leads that are ready for sales engagement. It provides the framework for companies to target, build, execute, and measure the success of marketing campaigns by identifying buyer-readiness conditions to generate leads. Social-based customer engagement applications also help companies derive business insights as well as prospective demands, benefiting both the company and customers. 

Competitive landscape and key vendors

Many IT companies see a high potential in the online services and application market. Security is one of the major concerns in online marketing. Companies in this space are investing heavily in building secured solutions to enhance their customer base. Security solutions offered by IT service providers encrypt the customer information and are more focused on handling critical information stored on customer’s credit cards or debit cards to prevent security breaches.

The leading vendors in the market are -

• Cisco
• IBM       
• HP
• Oracle

Other prominent vendors in the market include Ciklum, Citrus Pay, CRS Technologies, Demandware, Dolphin Dynamics, eBay-GSI Commerce, eCare Technology Labs, Expert Travel Services, FDS, HubSpot, Hybris, Infosys, JDA Software, Lemax, MapmyIndia, Microsystem, mTrip, NetSuits, PayU, PcVoyages 2000, Qtech Software, Salesforce, Technoheaven Consultancy, TourSys Solutions, Tramada Systems, TravelCarma, Trip Solutions, Web Booking Expert, and Zaakpay.

Product segmentation and analysis of the IT spending by online service and application market

• IT services
• Hardware
• Software

The IT services segment dominated the market accounting for 51% of the market during 2015. IT service spending includes software testing, database maintenance, IT support, payment services, and cloud services. Online service providers require IT to deliver on-demand services with speed, flexibility, and scalability. Also, online operators are focused on system integration and application development solutions to improve the reliability of their app-based online booking, ordering, and delivery systems.

End-user segmentation and analysis of the IT spending by online service and application market

• E-grocers
• OTA
• Infotainment services
• Cab aggregator
• Food delivery
• MOOC
• Others

During 2015, the e-grocers segment led the market with around 38% share. Numerous companies in this segment have introduced the concept of same-day delivery of products, which requires IT practices to streamline their supply and distribution chain as well as acquire and retain new customers. Online grocers such as Grofers, BigBasket, Tesco, and FreshDirect are increasingly investing in the integration of payment gateways with mobile platforms to give quick access to consumers. Such integrations will positively influence e-grocers' spending on technology during the forecast period.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global IT spending by online service and application market?
• What are the key market trends impacting the growth of the IT spending by online service and application market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the global IT spending by online service and application market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the IT spending by online service and application market?

Technavio also offers customization on reports based on specific client requirement.

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