Global IT Spending by SMBs 2016-2020

  • Published: Mar 2016
  • Pages: 66
  • SKU: IRTNTR8313

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This market research report includes a detailed segmentation of the global IT spending by SMBs by software (application and infrastructure software), by hardware (networking equipment, servers, and storage), and by IT services (system integration services, hardware support services, and consulting services). It outlines the market shares for key regions such as the Americas, APAC, and EMEA. The key vendors analyzed in this report are Cisco, Dell, HP, and IBM.

Market outlook of the IT spending by SMBs

Technavio’s research analyst predicts the global IT spending by SMBs to grow steadily at a CAGR of close to 6% during the forecast period. The need for cost reduction and efficiency is the primary growth driver for this market. The SMB sector plays a significant role in the growth of a country’s GDP, employment, and exports. Despite its size, the sector remains plagued with many challenges. It is fragmented and unorganized, lacks support from top management, and has funding issues and supply chain inefficiencies. Also, this sector is facing global competition from developed nations. Therefore, it has become imperative for this sector to streamline processes and operations, adopt best practices, and use technology to improve the overall operational efficiency and enhance quality.

Top executives of SMB units are always under pressure to shrink IT costs. Therefore, to minimize costs, SMBs are deploying low-cost IT solutions such as cloud computing that are flexible, scalable, and reliable. This research report predicts, virtualization of IT aimed at minimizing both CAPEX and OPEX of SMBs to emerge as the next big thing in the IT industry until 2020.

IT spending segmentation and analysis by SMBs

  • Software
  • Hardware
  • IT services

The IT services segment dominated the market during 2015 with a share of close to 45%. SMB firms are selecting IT-as-a-service deployment model such as SaaS, IaaS, and PaaS to implement on-demand, flexible, scalable, and agile IT solutions. With the upsurge of cloud computing services, organizations are set to invest in cloud-based solutions as per their IT budget.

Segmentation by end-user and analysis of the IT spending by SMBs

  • Public sector
  • BFSI
  • Telecom and media
  • Retail/wholesale
  • Utilities
  • Others

IT spending in the public sector segment is expected to expand impressively during the next four years. Spending on IT in the public sector involves enhancing public services such as healthcare, education, and transportation. An increased IT budget helps enhance business operations and reduce costs. Public sector IT spending in the Americas, EMEA, and Asia-Pacific (APAC) is on the rise because the US, the UK, India, Japan, China, and Singapore are significantly investing in this sector.

Geographical segmentation and analysis of the IT spending by SMBs

  • Americas
  • APAC
  • EMEA

The Americas accounted for the largest market share of IT spending in SMBs among all geographies in 2015. North American banks are investing heavily in technology to improve the performance of retail banking services. This has contributed to the growth of the market in this region.

Competitive landscape and key vendors

SMBs are increasingly adopting modern technology solutions to cater to the current business needs of their clients. They prefer enterprise storage vendors and managed service providers for the delivery of quality products that are scalable and cost effective. The competition among the foreign firms and local firms are also expected to increase during the forecast period. The competition in the IT market for SMBs is mainly in terms of price; support services like training, quality, reliability and brand, and offerings portfolio.

The leading vendors in the market are -

  • Cisco
  • Dell
  • HP
  • IBM

Other prominent vendors in the market include Amdocs, Fujitsu, Lenovo, Microsoft, Oracle, SAP, TCS, and Toshiba.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global IT spending by SMBs?
  • What are the key market trends impacting the growth of the IT spending by SMBs?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global IT spending by SMBs?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the IT spending by SMBs?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation  by IT solution

  • Global IT spending by SMBs by category
  • Global SMBs IT services market
  • Global SMBs hardware market
  • Global SMBs software market

PART 07: Market segmentation by end-user

  • Global IT spending by SMBs by end-user

PART 08: Geographical segmentation

  • Global IT spending by SMBs by region

PART 09: Market drivers

  • Increased number of government initiatives to support SMBs
  • Need to ensure GRC
  • Cost reduction and efficiency
  • Increased spending on PCs and mobile devices
  • Growing complexities in IT ecosystems
  • Development of standards for core IT technologies

PART 10: Impact of drivers

PART 11: Market challenges

  • Data privacy and security risks
  • Lack of IT planning and management
  • High upfront costs
  • Economic uncertainties
  • Difficulty in creating business strategies for IT vendors

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Extensive use of cloud computing
  • Growing use of big data and analytics
  • Upsurge in implementation of BYOD
  • Virtualization of IT infrastructure
  • Embracement of managed services

PART 14: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 15: Key vendor analysis

  • Cisco
  • Dell
  • HP
  • IBM

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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