Global Consumer Endpoint Security Market 2016-2020

Global outlook of the consumer endpoint security market

Technavio’s market research analysts predict the global consumer endpoint security market to grow steadily during the forecast period and post a CAGR of almost 12% by 2020. This industry research report identifies the increasing dependence of end-users on the Internet to be one of the major factors that will have a positive impact on the growth of this market in the coming years. With the increasing penetration of the Internet across the globe, users tend to post personal information on the Internet through their personal devices. Moreover, with several technology companies offering cloud solutions, there is an increased preference among internet users towards saving critical information on the web. Furthermore, the convenience of several services such as online banking also increases the number of internet users saving critical information on the web. This increasing dependence on the Internet comes with high security risks such as data theft and phishing, which increases the need to secure the web and endpoints, in turn, driving the growth of the market.

The increased adoption of SaaS-based security solutions will be one of the major trends that will gain traction in this market in the next few years. In addition to easy installation and upgrades, SaaS-based security solutions follow the pay-per-use model and are less expensive. This will result in an increased adoption of SaaS-based security solutions among enterprises in various industries, especially small- and medium-scale businesses.

Competitive landscape and key vendors

Characterized by the presence of presence of several small-scale, regional, and large multinational vendors, this global market appears to be highly fragmented. The market’s competitive environment is intense and vendors have the need to distinguish their product and service offerings through a clear and unique value proposition. An increase in product/service extensions, technological innovations, and M&As, will further intensify the level of competition in the market. Large players are focusing on acquiring small vendors, which will help them enhance their product portfolio and increase their market shares. To sustain the competition, vendors have the need to develop new technologies and also stay updated on technologies that could affect their product lines. Analysts also predict that the international vendors will grow inorganically during the next four years by acquiring regional or domestic players.

The leading vendors in the market are -

• Forcepoint
• McAfee
• RSA Security
• Symantec
• Trend Micro

The other prominent vendors in the market are Avast Software, AVG Technologies, Blue Coat Systems, Check Point Software, CipherCloud, Cisco Systems, Clearswift, Digital Guardian, eEye Digital Security, ESET, Fortinet, F-Secure, Gemalto, HP, IBM, Microsoft, Kaspersky Lab, Panda Security, Proofpoint, SafeNet, Sophos, Trustwave, and WatchGuard Technologies.

Geographical segmentation and analysis of the consumer endpoint security market

• Americas
• APAC
• EMEA

This market study estimates that in terms of geographical regions, EMEA will be the major revenue contributor to the market by the end of the forecast period. Though the market in currently dominated by the Americas, the increased adoption of new and advanced technologies in the overall IT industry, especially in Western Europe, will boost the growth of the market in this region. According to this industry research report, developed countries such as the UK, France, and Germany will be the major market contributors in this region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global consumer endpoint security market?
• What are the key market trends impacting the growth of the global consumer endpoint security market?
• What are the challenges to market growth?
• Who are the key vendors in the global consumer endpoint security market?
• What are the market opportunities and threats faced by the vendors in the global consumer endpoint security market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global consumer endpoint security market?

Technavio also offers customization on reports based on specific client requirement.

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