Ketchup Market 2017-2021

This industry research report on global ketchup market presents a detailed analysis of the market by values, forecasting, worth, and segmentation by product (tomato ketchup and other ketchup), end-user (foodservice and household customers), and geography (the Americas, APAC, and EMEA). This industry research report identifies Conagra Brands, Del Monte Food, Nestlé, The Kraft Heinz Company, and Unilever as the key vendors in the global ketchup market.

Overview of the global ketchup market

Driven by the consolidation and expansion of the retail segment, the recent years recorded a considerable growth of private labels in the ketchup market. Technavio's market research study has identified the increasing sales of private-label ketchup as one of the primary growth factors for the ketchup market. Private-label brands offer similar quality products at lower price compared with branded products. As a result, consumers have started opting for private-label brands over established brands. The other factors driving sales for private-label players is the focus of the retailers toward expanding to gourmet services by offering local and ethnic flavors. In countries such as the UK, France, and Germany, private-label ketchup brands perform better than the well-established brands. Owing to these factors, our market research analysts have estimated that this market will grow steadily at a CAGR of around 5% by 2021.

The growing demand for organic ketchup will be one of the key ketchup market trends in the coming years. Health-conscious consumers prefer organic products due to their organic and healthy ingredients. Organic ketchup is made from organic tomatoes and contains organic sweeteners, salt, vinegar, and other organic flavors and spices. It contains beneficial antioxidants and organic sugar instead of high-fructose corn syrup (HFCS). It is manufactured without the use of any artificial ingredients, pesticides, and chemicals and is mainly preferred by health-conscious consumers who demand high-quality and low-calorie products. This will subsequently result in the rise in sales of ketchup in the coming years, propelling market growth. Major ketchup manufacturers such as The Kraft Heinz Company already offer organic ketchup, Heinz Organic Ketchup, in different bottle sizes.

Competitive landscape and key vendors

The ketchup market is fragmented owing to the presence of a few international and regional players. Ketchup manufacturers compete intensely in terms of innovation, price, quality, brand image, and distribution and the intensifying competitive environment is influencing vendors to offer different and unique products. To attain a competitive advantage, ketchup manufacturers must distinguish their products and cater to changing consumer demands.

The leading vendors in the market are

• Conagra Brands
• Del Monte Food
• Nestlé
• The Kraft Heinz Company
• Unilever

The other prominent vendors in the market are Annie's Homegrown, Bolton Group, Campbell Soup Company, General Mills, Kagome, Kensington and Sons, Mutti, Organicville, and Red Duck Foods.

Segmentation by end-user and analysis of the ketchup market

• Foodservice
• Household customers

The foodservice consists of establishments including fast-food chains, QSR, food joints, and restaurants that serve food and snacks that are essentially supported by ketchup. Food items like chips, burgers, sandwiches, and hot dogs are usually served with tomato ketchup. Key foodservice establishments like McDonald's, Pizza Hut, Burger King, and others are the primary end-users of ketchup. The foodservice sector will be the major end-user segment to the ketchup market throughout the next few years.

Geographical segmentation and analysis of the ketchup market

• Americas
• APAC
• EMEA

The Americas will be the major revenue contributor to the ketchup market and this will attribute to the increasing demand from the QSRs and the growing consumption of fast food. The hectic lifestyles of consumers and the compatibility of ketchup with various fast food items will also fuel the consumption of ketchup in the region.

Key questions answered in the report include

• What will the market size, market revenue and the growth rate be of the global ketchup market in 2021?
• What are the key factors driving the global ketchup market?
• What are the key market trends impacting the growth of the global ketchup market?
• What are the challenges to market growth of the global ketchup market?
• Who are the key vendors in the global ketchup market?
• What are the market opportunities and threats faced by the vendors in the global ketchup market?
• Trending factors influencing the market shares of the global ketchup market in the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global ketchup market?

Technavio also offers customization on reports based on specific client requirement.

The global ketchup market is majorly driven by the increasing variant of small packs available across multiple retail channels in regions across the globe. Our upcoming market research report is focused on delivering valuable insights on the changing buying patterns, and consumer behavior in several niche segments in the ketchup market. This market research report highlights the significant drivers and trends impacting the growth of this market and on similar markets operating in the food and beverage industry.

Apart from trend analysis, this market research report provides detailed market analysis into the continuously evolving competitive scenario within the ketchup market. Market researchers at Technavio analyze several players such as Nestle, Unilever, and Con Agra Foods operating in this market space. To understand the changing demand-supply equilibrium and accurately predict the market growth rate, our market researchers have segmented the ketchup market into multiples niche markets in several regions of the globe. The ketchup market in this report is broadly segmented by product type, end-user, and geography. It terms of geography, this research report analyses regions such as the Americas, APAC, and EMEA.

Moreover, to understand the correlation of this market with the food and retail industry, our analysts at Technavio also consider into account the growth of similar markets like the chocolate syrup market which is expected to grow at a CAGR of around 5% in the coming years.