Global Sweetener Market 2017-2021

This market research study identifies Archer Daniels Midland, Cargill, Ingredion, Roquette, and Tate & Lyle as the leading players in the global sweetener market. A comprehensive analysis of this market is also presented by product (natural sweetener and artificial sweetener) and by geography (the Americas, APAC, and EMEA).

Overview of the global sweetener market

The dietary patterns and habits of consumers is changing across the world due to the changes in their lifestyle and rapid urbanization. This is driving the demand for convenience foods, junk foods, and similar foods that constitute their daily diets. As a result, the prevalence of health issues like obesity, diabetes, and other similar problems is also increasing. This in turn, will motivate many consumers to prefer healthy variants of food. Technavio’s market research report identifies that the increasing demand for sugar-free and low-calorie diets will be one of the primary growth drivers for the global sweetener market till 2021. Consequently, the zero-calorie sweetener or low-calorie sweetener is gaining popularity among consumers. These sweeteners regulate sugar levels in the human body. Diabetic patients prefer low-calorie sweeteners like saccharin, aspartame, sucralose, and more. Technavio’s market research analysis on the sweetener market predict that this market will grow at a CAGR of more than 5% by 2021.

The development of organic sweeteners is identified as one of the key trends that will drive the growth prospects for the global sweetener market during the estimated period. Manufacturers are offering organic sweeteners like organic stevia, organic sugar, and organic honey. Organic stevia is calorie-free and has no glycemic impact. It helps in the regulation of blood-sugar levels. Also, sweeteners made of organic stevia have a high degree of digestive tolerance and contain a minimal quantity of carbohydrates.

Competitive landscape and key vendors

The sweetener market is characterized by the presence of many vendors. Vendors come up with new products based on the changing consumer demands and preferences.  These vendors are increasingly competing against each other based on factors such as the product differentiation, price, quality, distribution, and marketing. Intense competition and rapid technological advancements will strengthen the competitive environment of the market. Market players are differentiating their product offerings and services through a strong and unique value proposition to survive and thrive in this competitive scenario.

Key vendors in this market are -

• Archer Daniels Midland
• Cargill
• Ingredion
• Roquette
• Tate & Lyle

Other prominent vendors in the market include  AJINOMOTO, Amalgamated Sugar, American Crystal Sugar, Evolva, FLORIDA CRYSTALS, Galam, GLG Life Tech, Herboveda, Hermes. Sweeteners, Imperial Sugar, JK Sucralose, McNeil Nutritionals, Morita Kagaku Kogyo, NutraSweet, PureCircle, U.S. Sugar, and Wisdom Natural Brands.

Segmentation by product and analysis of the sweetener market

• Natural sweetener
• Artificial sweetener

The natural sweeteners segment comprises of sugar, high fructose corn syrup (HFCS), stevia, and others. This segment contributed the majority of shares during 2016 because they are free of side-effects. The production process of various products like beverages, candies, chocolates, and more highly require sugar. HFCS is obtained from corn starch through enzymatic processes. The demand for HFCS is increasing because they are more cost-effective and convenient to use in comparison to sugar. HFCS is present in various products like soda, sweetened yogurt, frozen foods, canned fruits, bread, and granola bars.

Segmentation by geography and analysis of the sweetener market

• Americas
• APAC
• EMEA

The demand for artificial sweeteners and natural sweeteners is high in the APAC region. Countries such as China, Indonesia, and India contribute the majority of shares towards the sweetener market in the region. In addition, the region is witnessing an increasing adoption of healthy sweeteners due to the rising prevalence of obesity, diabetes, and heart issues. Low-calorie sweeteners such as diet soda are becoming popular picks among consumers. Consequently, the sugar & sweetener market will continue to grow in APAC in the forthcoming years.

Key questions answered in the report include

• What will the global sweetener market size and the growth rate be in 2021?
• What are the key factors driving the global sweetener market?
• What are the key market trends impacting the growth of the global sweetener market?
• What are the challenges to market growth?
• Who are the key vendors in the global sweetener market?
• What are the market opportunities and threats faced by the vendors in the global sweetener market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global sweetener market?