Global Carbonated Ready-to-Drink Tea Market 2017-2021
Published: Mar 2017 | Pages: 70 | SKU: IRTNTR11436 |
Overview of the global carbonated ready-to-drink (RTD) tea market
Technavio's market research report predicts that the global carbonated ready-to-drink (RTD) tea market will grow at a CAGR of above 9% during the forecast period. The changing preferences of consumers from carbonated soft drinks to carbonated RTD tea is one of the primary factors driving this market's growth. People opt for RTD carbonated tea owing to its health benefits and presence of properties like the anti-oxidants and lower calorie content. The harmful effects of high-sugared drinks like the carbonated soft drinks have led to an increase in health impacts like obesity, tooth decay and erosion, kidney stones and many more, thus leading to the growth of alternatives like carbonated ready-to-drink teas.
In terms of geography, the Americas dominated the global carbonated ready-to-drink tea market during 2016 and is expected to continue the domination over the next four years. Factors like increasing demand for refreshing beverages with low or zero calorie count and growth in the demand from millennials will boost the demand for the global carbonated RTD market.
Competitive analysis and key vendors
The global carbonated RTD tea market's main growth factor depends on the growth of the distribution channels and reach the potential customers. One of the challenging tasks to succeed in this market is launching of RTD tea products in the right market place with the sturdy distribution network and communicating about the products to the intended consumers. Moreover, it is important for the manufacturers to have a detailed knowledge about the market culture, dynamics, the region's retail landscape, and consumer preferences while launching any new product in the market. The manufacturer's brand value, product range, pricing, and rest of the unique factors help accelerate the company's sales and increase the vendor share in the market.
Key vendors in the market are:
- Sunny Delight Beverages Co. (SDBC)
- Talking Rain
- TeaZazz
- Unilever
Other prominent vendors include Bhakti, SOTEA, SOUND, The J.M. Smucker Company, and The Verto Company LLC.
Segmentation by packaging form and analysis of the carbonated ready-to-drink tea market
- Bottled
- Metal Can
During 2016, the bottled packaging dominated the market share in the global carbonated RTD market. Polyethylene terephthalate (PET) and glass bottles are the most chosen forms of packaging, but the PET is the preferred option as they are lightweight, low-priced, and are available in different designs and colours contributing to the growth of the segment globally.
Segmentation by distribution channel and analysis of the carbonated ready-to-drink tea market
- Supermarkets and hypermarkets
- Convenience stores
- Independent retailers
As per Technavio's market research report, the supermarkets and hypermarkets distribution channel segment led the global carbonated RTD market during 2016. As supermarkets and hypermarkets are the key retail channels for the distribution of carbonated RTD tea, this segment is likely to witness augmented growth in the future.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global carbonated RTD tea market?
- What are the key market trends impacting the global carbonated RTD tea market?
- What are the challenges to market growth?
- Who are the key vendors in the global carbonated RTD tea market?
- What are the market opportunities and threats faced by the vendors in the global carbonated RTD tea market?
- What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
- What are the key outcomes of the five forces analysis of the global carbonated RTD tea market?
Technavio also offers customization on reports based on specific client requirement.
Related reports
- Global Herbal Tea Market 2016-2020
- Global Ready-To-Drink Green Tea Market 2017-2021
- Global Flavored Powder Drinks Market 2017-2021
To proffer clients insights into the dynamic supply landscape for the carbonated ready to drink tea market, Technavio takes into account the present market scenario and elaborates on the key trends and drivers affecting the non-alcoholic beverages industry. While analyzing this market space, the research analysts have noted that this industry is witnessing profound market advancements in terms of ready to drink and processed beverages, which is likely to create numerous business opportunities, both globally and regionally, to impact the overall food and beverage industry's growth. Our actionable market intelligence reports provide information on how major players like Grupo LALA, Lactalis, Nestle, Coca-Cola, PepsiCo, Suja Juice, The Hein-Celestial Group, Tesco, Citadelle, DRINKmaple, and Danone are shaping the market space by offering innovative flavors and naturally healthy drinks across the food and beverage sector.
Our upcoming market intelligence report on carbonated ready to drink tea market also takes into consideration the growth of the other niche non-alcoholic beverages like tea and instant coffee, which are expected to grow at CAGRs of 4% and 6%, respectively by 2020. Besides such syndicated reports, Technavio also develops high-quality customized reports and provides strategic insights on non-alcoholic beverages, non-alcoholic beer, non-alcoholic wine, non-alcoholic cocktails, and non-alcoholic malt beverages.
The market report for carbonated ready to drink tea also identifies the key drivers, emerging trends, as well as the challenges that the non-alcoholic beverages industry is currently experiencing. It also presents insights into the changing supply landscape to give you a realistic picture of the future direction of the global food and beverage sector.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
- Key market highlights
PART 05: Marketing mix and regional product lifecycle for global carbonated RTD tea market
- Marketing mix for global carbonated RTD tea industry
- Regional product lifecycle of global carbonated RTD tea market
PART 06: Market landscape
- Market overview
- Global RTD tea market
- Global carbonated RTD tea market
- Five forces analysis
PART 07: Market segmentation by packaging form
- Global carbonated RTD tea market by packaging form
- Global carbonated RTD tea market by bottled packaging
- Global carbonated RTD tea by metal can packaging
PART 08: Geographical segmentation
- Global carbonated RTD tea market by geography
- Carbonated RTD tea market in Americas
- Carbonated RTD tea market in EMEA
- Carbonated RTD tea market in APAC
PART 09: Market segmentation by distribution channel
- Global carbonated RTD tea market by distribution channel
PART 10: Key leading countries
- Carbonated RTD tea market in US
- Carbonated RTD tea market in Germany
- Carbonated RTD tea market in Colombia
PART 11: Decision framework
PART 12: Drivers and challenges
- Market drivers
- Impact of drivers on key customer segment
- Market challenges
- Impact of challenges on key customer segment
PART 13: Market trends
- Positioning of carbonated RTD tea as recreational drink
- Consumer focus shifting toward organic variants of carbonated tea
- Growing use of natural sweeteners
- Packaging innovation to highlight product characteristics
PART 14: Competitor analysis
- Competitive scenario
- Competitive positioning assessment
- Market positioning matrix based on product portfolio and distribution network for key market players
- Strategic roadmap for manufacturers operating in global carbonated RTD tea market
- Sunny Delight Beverages Co.(SDBC)
- Talking Rain
- TeaZazz
- Unilever
- Other market players
PART 15: Appendix
- List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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