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Global Herbal Tea Market 2016-2020

  • Published: Sep 2016
  • Pages: 69
  • SKU: IRTNTR10471
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The herbal tea market report provides a detailed analysis of the market by product type (tea bag and loose tea), distribution channel (supermarkets and hypermarkets, independent retailers, specialist retailers, convenience stores, and others), and geography (Americas, APAC, Europe, and MEA). Also, the report analyzes the market's competitive landscape and offers information on several market vendors, including Adagio Teas, ABF, Dilmah Tea, ITO EN, Tata Global Beverages, and Unilever.

Overview of the herbal tea market

Extensive research carried out by market research analysts at Technavio has shown that the global herbal tea market will grow at a steady pace and will post a moderate CAGR of more than 5% over the forecast period. Herbal tea has several health benefits and is available in a variety of flavors such as orange and apple, which are not only delicious but are a perfect alternative to unhealthy sodas. Moreover, herbal tea is rich in antioxidants, minerals, and vitamins. Some of the most popular herbal teas include peppermint tea, chamomile tea, and hibiscus tea. While peppermint tea aids in digestion and has antiviral and antimicrobial properties, chamomile tea has antiplatelet-clumping activity and plays a vital role in reducing the occurrence of blood clots. Also, hibiscus tea lowers the blood pressure and is ideal for pre-hypersensitive and mildly hypersensitive people. The increasing awareness about preventive healthcare and stressful lifestyle is encouraging consumers to opt for products with health benefits like herbal tea.

Online retailing is a recent trend spurring the growth prospects of the herbal tea market in the coming years. Although the brick-and-mortar retail channel remains the key channel in the market, Internet retailing is witnessing rapid growth. Factors such as quick delivery services and competitive selling prices are some of the major factors boosting the growth of Internet retailing worldwide. Several websites like mightyleaf.com, teabox.com, themandarinstearoom.com, and adagio.com offer different flavors and types of tea. Also, the sites provide options such as live chat to provide instant support to people who face any kind of difficulty while purchasing products, which is driving consumers to purchase herbal teas online, leading to this market’s growth in the coming years.

Competitive landscape and key vendors

The global herbal tea market is highly competitive and is subject to raidly changing conumer demand and preferences. The market is highly fragmented because of the presence of numerous small and large vendors. The vendors in the market compete on the basis of factors such as price, quality, innovation, service, reputation, and distribution. Increasing competition among the vendors may lead them to reduce the product prices, which will negatively affect vendor margins and market growth. Intense competition among vendors, coupled with rapid technological changes, constitute a significant risk for vendor operations.

Key vendors in this market are -

  • Adagio Teas
  • Associated British Foods
  • Dilmah Tea
  • ITO EN
  • Tata Global Beverages
  • Unilever

Other prominent vendors in the market include Alvita, Barry's Tea, Bigelow Tea, Bettys and Taylors of Harrogate, Celestial Seasonings, Harney and Sons, Mighty Leaf Tea, Numi, The Republic of Tea, Tazo Tea Company, and Teavana.

Product segmentation and analysis of the herbal tea market

  • Tea bag
  • Loose leaf

During 2015, the tea bag segment led the herbal tea market and is expected to continue its dominance over the forecast period. Herbal teas infused with mint, ginger and chamomile are available in tea bags and are caffeine free. Consumers mostly prefer tea bags because they are easy to store and are convenient to brew, leading to their increasing adoption in the coming years.

Geographical segmentation and analysis of the herbal tea market

  • Americas
  • APAC
  • Europe
  • MEA

In terms of geography, APAC was the highest revenue contributing region and is expected to hold the most market shares by end of 2020. Tea is the most preferred hot beverage in APAC countries such as India, Japan, and China. The growing demand from these countries has been largely responsible for the growth of the market in this region. Besides being a habitual and social drink in many APAC countries, herbal tea is also considered healthier than most other beverages. This has led the majority of health-conscious consumers to opt for herbal tea in place of high sugar-containing carbonated drinks.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global herbal tea market?
  • What are the key market trends impacting the growth of the global herbal tea market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global herbal tea market?
  • What are the market opportunities and threats faced by the vendors in the global herbal tea market?
  • What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
  • What are the key outcomes of the five forces analysis of the global herbal tea market?

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Tea is the largest consumed hot beverage and the second most consumed beverage in the world after water. This hot drink has a huge preference among all sections of the society and experiences a growing demand in both developed as well as developing markets worldwide. Herbal tea includes herbal ingredients that are healthy and nutrition rich and is considered to have several medicinal advantages. It not only provides refreshment but also controls the normal body disorders. Rising awareness about the benefits of herbal tea as organic, caffeine-free and healthy is increasing across the globe. Also, several market worldwide are selling customized herbal tea as per the requirements of the consumers. Unilever and Tata have been identified as some of the prominent vendors in this market space.

The report, global herbal tea market, is part of Technavio’s food and beverage research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as alcoholic beverages, food, food service, and non-alcoholic beverages. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Value chain of tea industry

PART 07: Market segmentation by product type

  • Herbal tea market by product type
  • Global herbal tea bags market
  • Global herbal loose tea leaf market

PART 08: Geographical segmentation

  • Herbal tea market by geography
  • Herbal tea market in APAC
  • Herbal tea market in Europe
  • Herbal tea market in Americas
  • Herbal tea market in MEA

PART 09: Market segmentation by distribution channel

PART 10: Key leading countries

  • China
  • US
  • India
  • Pakistan

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

  • Competitive scenario

PART 17: Key vendor analysis

  • Adagio Teas
  • Associated British Foods (ABF)
  • Dilmah Tea
  • ITO EN
  • Tata Global Beverages (TGB)
  • Unilever
  • Other prominent vendors

PART 18: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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